JCDecaux
Out-of-home media owner and programmatic DOOH advertising platform.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- JCDecaux SE
- Entity type
- COMPANY
- Founded
- 1964
- Headquarters
- 17 rue Soyer - 92200 Neuilly-sur-Seine - France
- Company size
- >5,000
- Market role
- Publisher & Media Owner
- Ticker
- DEC
- Official website
- jcdecaux.com
What JCDecaux does
JCDecaux creates value by securing long-term rights to premium public-space media locations, then commercialising those assets for advertisers. The company combines physical inventory ownership or concession control with digital screen infrastructure, audience data, dynamic creative capabilities and programmatic buying access. This lets it monetise the same underlying network through direct campaign sales, automated trading and ancillary creative or activation services.
Category differentiation
JCDecaux is not a pure software DSP or a generic advertising agency. It is primarily an out-of-home media owner and sales operator that also offers programmatic DOOH, data-led targeting and creative activation on its own inventory.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
JCDecaux is a French out-of-home advertising company that owns, operates and monetises media inventory across street furniture, transport networks and airports. Its business is built on concession-style agreements with municipalities, transport operators and airport authorities, under which it installs and maintains public-facing infrastructure in exchange for advertising rights. It generates revenue by selling advertising space to brands, advertisers and agencies through direct sales, packaged campaigns and increasingly programmatic digital out-of-home buying.
Company news briefing
Briefing updated:
JCDecaux reported H1 2026 organic revenue growth of 5.7% to €1.95 billion, driven by a 30.9% surge in programmatic advertising and digital turnover reaching 42.8% of total revenue, alongside long-term outdoor advertising concessions secured in Düsseldorf and Hamburg through 2041. Continuing its strategic market initiatives, JCDecaux France was named Media Partner of the Year at the CB News Grand Prix des Régies 2026, while the company celebrated the 10th anniversary of its Nurture programme at the London Stock Exchange after supporting over 500 UK growth businesses.
Business model & monetisation
JCDecaux mainly monetises by selling advertising inventory across street furniture, transport and airport environments. Commercial mechanisms include direct media sales, premium pricing on digital screens, programmatic DOOH buying via DSP integrations, and managed creative or experiential campaign services. Its underlying access to inventory is supported by long-term concession and revenue-sharing agreements with cities, transport authorities and airports, enabling exclusive or privileged advertising rights over extended periods.
- Street furniture, urban OOH and DOOH inventory sales
- Ad-funded media sales under concession rights
- Transport and airport advertising sales
- Ad-funded media sales with revenue-sharing or concession structures
- Programmatic DOOH trading
- Automated media buying and inventory monetisation
- Creative and experiential outdoor campaign services
- Service fee / project-based campaign execution
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Technology
Media Channel
Competitors & alternatives
- Lamar Advertising
Outdoor advertising owner selling billboard, transit and airport media.
- Clear Channel Outdoor
US out-of-home media owner with programmatic and measurement capabilities.
- Intersection
Urban out-of-home media owner and smart-city display operator.
Side-by-side comparisons
Subsidiaries & acquisitions
- Displayce
Programmatic DOOH DSP and DMP for brands and media owners.
- VIOOH
Programmatic DOOH SSP connecting media owners and buyers.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
OOH Beyond Billboards: Experiential Outdoor Ads
Out-of-Home (OOH) · Recorded impact score: 2/5
The Drum previews the upcoming OAAA Obie Awards with insights from host David 'Shingy' Shing, OAAA CEO Anna Bager, and creative leader Susan Credle. The conversation centers on the evolution of Out-of-Home (OOH) advertising from static billboards to experiential, interactive campaigns that create memorable brand encounters. Examples include Spotify posters designed to be stolen, Jeep parking spaces in unconventional urban spots, and IKEA's miniature living spaces. The discussion also touches on the role of CGI and AI in OOH, such as Maybelline's CGI train and OpenAI's ChatGPT billboard campaign, which is shortlisted for an Obie. The experts emphasize that OOH's power lies in creating physical, shareable experiences that generate meaning beyond simple measurement.
- David 'Shingy' Shing will co-host the OAAA Obie Awards on October 15 with Susan Credle.
- The OAAA Obie Awards will take place on October 15.
8-K/A Financial Filing Analysis for JCDecaux (2026-09-18)
financials · Recorded impact score: 3.2/5
Diversified Energy Company filed Form 8-K/A to provide the required historical audited and unaudited financial statements as well as unaudited pro forma condensed combined financial information related to its acquisition of 100% of the equity interests in certain affiliates of Camino Natural Resources, LLC. The underlying assets include oil and natural gas wells, leasehold interests, and undeveloped acreage situated in Oklahoma. This filing fulfills SEC reporting obligations under Item 9.01 following the completion of the transaction originally reported on July 6, 2026.
- Amends the Form 8-K originally filed on July 6, 2026, to provide required Item 9.01 financial statements and pro forma figures.
- Concerns the 100% equity acquisition of Camino Natural Resources, LLC affiliates owning oil and gas assets in Oklahoma.
JCDecaux renews its advertising contract with Düsseldorf
Recorded impact score: 3.5/5
JCDecaux renews its advertising contract with Düsseldorf. Also, JCDecaux marks 10 years of Nurture at London Stock Exchange after supporting 500+ UK growth businesses, and JCDecaux France awarded CB News Grand Prix des Régies 2026.
JCDecaux marks 10 years of Nurture at London Stock Exchange after supporting 500+ UK growth businesses
Recorded impact score: 3/5
JCDecaux celebrates the 10th anniversary of its Nurture programme at the London Stock Exchange, having supported over 500 UK growth businesses.
JCDecaux France, awarded CB News Grand Prix des Régies 2026 (Media Partner of the Year – 2026)
Recorded impact score: 3/5
JCDecaux France has been awarded the CB News Grand Prix des Régies 2026, recognizing it as Media Partner of the Year for 2026.
Explore company relationships
Questions about JCDecaux
What is JCDecaux?
JCDecaux is an out-of-home advertising company that operates and monetises media inventory across street furniture, transport and airport environments.
Who uses JCDecaux?
Its customers are mainly brands, advertisers, media agencies, trading desks, municipalities, transport operators and airport authorities.
How does JCDecaux make money?
It makes money by selling advertising space on its outdoor media assets, including digital inventory sold directly and via programmatic channels, plus related creative services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
14 publicly documented primary sources and citations linked across the market graph.
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