Global

Global operates an owned-and-operated media model. It builds audience reach through radio stations, digital listening products and outdoor media assets, then monetises that audience and inventory through direct ad sales, programmatic transactions and integrated campaign packages. The company creates value by combining consumer attention, premium owned inventory and sales technology into a unified commercial proposition for advertisers and agencies.

Global is a UK-based media company that owns and operates commercial radio brands, a consumer audio platform, a large outdoor advertising estate, and an advertising sales business. Its assets include national and local radio stations, the Global Player app for live and on-demand listening, outdoor inventory, and DAX, a proprietary platform for buying audio and digital out-of-home campaigns.

The company makes money primarily from advertising sold against its owned media inventory. Revenue is generated through direct sales of radio, digital audio and outdoor campaigns, programmatic buying via DAX, and broader cross-channel packages that can include sponsorships, branded partnerships and events. Its paying customers are mainly brands, advertisers and media agencies, while consumers access most of its content free of charge.