Global
UK media owner selling radio, audio and outdoor advertising.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Global Media & Entertainment Limited
- Entity type
- COMPANY
- Founded
- 2007
- Headquarters
- 30 Leicester Square, London, WC2H 7LA
- Company size
- 1,001–5,000
- Market role
- Publisher & Media Owner
- Official website
- global.com
What Global does
Global operates an owned-and-operated media model. It builds audience reach through radio stations, digital listening products and outdoor media assets, then monetises that audience and inventory through direct ad sales, programmatic transactions and integrated campaign packages. The company creates value by combining consumer attention, premium owned inventory and sales technology into a unified commercial proposition for advertisers and agencies.
Category differentiation
This is the UK media and advertising company, not a generic 'global' technology platform or an international holding company descriptor. It should be distinguished from pure broadcasters because it also operates a major outdoor advertising business and a proprietary ad buying platform.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Global is a UK-based media company that owns and operates commercial radio brands, a consumer audio platform, a large outdoor advertising estate, and an advertising sales business. Its assets include national and local radio stations, the Global Player app for live and on-demand listening, outdoor inventory, and DAX, a proprietary platform for buying audio and digital out-of-home campaigns. The company makes money primarily from advertising sold against its owned media inventory. Revenue is generated through direct sales of radio, digital audio and outdoor campaigns, programmatic buying via DAX, and broader cross-channel packages that can include sponsorships, branded partnerships and events. Its paying customers are mainly brands, advertisers and media agencies, while consumers access most of its content free of charge.
Company news briefing
Briefing updated:
Maintaining its position as the UK's largest commercial radio group with 29 million weekly listeners in Q2 2026, Global has expanded its digital audio offerings by launching an ad-free radio experience on the Global Player app. The company is also advancing its publisher monetisation through a partnership with Content Ignite and Ozone, while expanding its digital out-of-home network with new billboards at Manchester Airport. In executive leadership updates, Chief Commercial Officer Mike Gordon will step down in 2027 to become an Executive Advisor to Group CEO Simon Pitts.
Business model & monetisation
Global monetises mainly through advertising across owned inventory. The core mechanisms are direct media sales for radio spots, digital audio ads and outdoor placements; programmatic campaign spending through DAX; CPM- and campaign-based pricing for premium inventory; and bundled cross-channel packages spanning radio, digital audio and outdoor. Additional monetisation comes from sponsorships, branded partnerships and events.
- Radio advertising
- Ad-supported inventory sales
- Outdoor advertising
- Ad-supported inventory sales
- Programmatic audio and DOOH via platform
- Platform-enabled campaign spend
- Sponsorships and branded partnerships
- Campaign-based commercial packages
- Events and integrated packages
- Project-based advertising revenue
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Global Media Group Services Limited
IAB vendor record: 768
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11
- Declared feature IDs
- 1, 2, 3
- Declared special purpose IDs
- 1, 2, 3
- Declared special feature IDs
- 1, 2
Products & market categories
Competitors & alternatives
- Cumulus Media
US audio media owner selling radio, podcast and digital advertising.
- Bauer Media Group
European media owner spanning publishing, audio and outdoor advertising.
Side-by-side comparisons
Subsidiaries & acquisitions
- Radioplayer
Radio aggregation platform for listeners, broadcasters and connected cars.
- Radiocentre
UK commercial radio body for ad effectiveness, planning and clearance.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Global Launches Ad-Free Radio on Global Player
Audio Streaming · Recorded impact score: 2/5
Global, a UK media company, has launched an ad-free radio experience on its Global Player app. The new feature allows listeners to enjoy commercial-free radio stations, likely as a premium subscription or a perk for registered users. This move reflects a broader trend in the audio streaming industry where platforms offer ad-free tiers to enhance user experience and drive subscription revenue. The exact details of the offering, such as pricing or which stations are included, are not provided in the article body.
- Global launched ad-free radio on Global Player.
- The feature is offered on the Global Player app.
Global Chief Commercial Officer Mike Gordon to step down in 2027
Recorded impact score: 4/5
Global Chief Commercial Officer Mike Gordon to step down in 2027. After a remarkable 18 years at Global, our Chief Commercial Officer Mike Gordon is stepping down. He’ll stay with Global as Executive Advisor to Simon Pitts, Global’s Group CEO.
Global Posts Strong RAJAR Q2 2026 Radio Results
Radio (traditional) · Recorded impact score: 2/5
Global reported Q2 2026 RAJAR audience figures showing it remains the UK’s largest commercial radio group with 29 million weekly listeners, 283 million listening hours and a 27.5% share across its brands. RAJAR data for the quarter shows radio reaches a record 51 million UK adults weekly (87% of the population) and that commercial broadcasters grew to a 55.1% share versus 42.6% for BBC services. Key Global brands highlighted include Heart (12.8 million weekly listeners), Capital (8.9 million), LBC (record 3.7 million) and Classic FM (4.5 million). Global executives Simon Pitts and James Rea commented on the strength of radio and the company’s performance.
- Global reported a total weekly reach of 29 million listeners in Q2 2026, delivering 283 million listening hours and a 27.5% share.
- RAJAR data shows radio reaches a record 51 million adults in the UK every week (87% of the population).
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Account Manager(Mid-Level) | Customer Success & Client Operations | Multi-Location (2 Locations) | |
| Data Engineer(Mid-Level) | Data, AI & Analytics | Holborn - London | |
| Strategic Business Analyst(Mid-Level) | Data, AI & Analytics | Holborn - London | |
| Data Analyst(Mid-Level) | Data, AI & Analytics | Holborn - London | |
| Python Developer(Mid-Level) | Engineering & Development | Holborn - London |
Explore company relationships
Questions about Global
What is Global?
Global is a UK media company that operates radio brands, a consumer listening platform, outdoor advertising assets and advertising sales services.
Who uses Global?
Advertisers, brands, agencies and programmatic buyers use its media inventory and platform, while UK consumers use its radio stations and listening app.
How does Global make money?
It makes money mainly from advertising sold across radio, digital audio and outdoor inventory, plus programmatic spending, sponsorships and integrated campaign packages.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
14 publicly documented primary sources and citations linked across the market graph.
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