Global

Measurement Is Key to Scaling Digital Audio

The article examines how measurement capabilities are central to unlocking scale in digital audio advertising. DAX, an audio-focused SSP and sales house, aggregates fragmented audio inventory to reach advertisers and claims broad reach across the U.S. audio landscape, but advertisers increasingly demand outcome-based measurement. Buyers like Talkspace use attribution, surveys, brand-lift studies and incrementality testing to evaluate podcast campaigns, while publishers such as AccuRadio rely on partners like DAX for sales distribution. DAX’s Premium Podcast Network — powered by Frequency’s workflow automation — seeks to scale host-read creative across many shows. The piece highlights remaining measurement gaps (notably smart-speaker consumption) and argues that packaging fragmented inventory into audience buys plus robust measurement is essential for growing audio ad budgets.

Week in Review: Platforms, Publishers and Policy Shifts

This Week in Review covers leadership and strategic shifts across broadcasters and publishers, regulatory pressure on social platforms, major M&A in data/identity, and several product launches in adtech. New BBC director-general Matt Brittin signalled possible channel closures, job cuts and moves to YouTube as part of a £500m savings plan. Ofcom released evidence criticising TikTok and YouTube for insufficient action on children’s online safety. Condé Nast CEO Roger Lynch said the company is planning for a future with no Google search traffic. Regulatory and industry moves include ICO advice to loosen consent for low-risk advertising, Publicis Groupe agreeing to buy LiveRamp for $2.2bn, and multiple adtech product announcements (StackAdapt AI DSP features, Chalice AI partnership with Equativ, Amplified’s AttentionAI). The roundup also covers CTV market forecasts, publisher M&A, and agency financials and hires.

Global Expands into Video with Global Studios

Global has launched Global Studios as part of a strategic push into video formats, adding video layers to traditional audio-first formats such as podcasts and radio. In an interview filmed at New Video Frontiers 2026 in London, Joe Copeman, Director of Commercial at Global Studios, says video is complementary to audio rather than a replacement and highlights the rise of video podcasting as central to the company's ambitions. The piece was published on VideoWeek on 2026-05-12 and authored by Tim Cross-Kovoor.