Observed Signal · Jul 9, 2026 · Partnership · Source: https://martechseries.com/feed/ · Impact: 2/5 · Sentiment: Positive
Perion Partners with Acrossmedia241 to Expand Outmax
Perion announced a distribution partnership with Acrossmedia241 to bring its AI agent Outmax to agencies and brands in Greece and the broader Central and Eastern European (CEE) market. The collaboration leverages Acrossmedia241’s agency relationships and work with Greek tourism boards to provide regional market access, and builds on Acrossmedia241’s experience with Perion’s DOOH. Outmax will layer optimization across major digital channels and leading DSPs to unify performance toward advertisers’ custom business outcomes. Perion will publicly launch the partnership at the Programmatic & Beyond Conference in Athens on July 9, 2026, where it will be a Grand Sponsor. Perion framed the move as part of a partner-led expansion strategy previously used in China (GIMC) and Africa (McSorely Media/Mediamark) to accelerate revenue and lower customer acquisition costs.
Regional partner-led expansion increases Perion's distribution footprint and makes its Outmax AI agent available across Greece and CEE, which matters to agencies and advertisers in those markets but is not globally transformative.
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Key Takeaways & Evidence Grounding
- Perion announced a partnership with Acrossmedia241 to bring Outmax to Greece and the Central and Eastern European (CEE) market.
- Outmax operates across major digital channels and leading DSPs to optimize toward advertisers' custom business outcomes.
- Acrossmedia241 provides regional market access through agency relationships and work with Greek tourism boards.
- The partnership will be publicly launched at the Programmatic & Beyond Conference in Athens on July 9, 2026, with Perion as a Grand Sponsor.
- Perion cited prior partner-led expansions with GIMC in China and McSorely Media/Mediamark in Africa as precedents for this model.
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