Company Positioning
Equativ and Eskimi both operate as vertically integrated programmatic platforms, bridging the gap between supply and demand. Equativ differentiates through its deep investments in retail media infrastructure and global CTV reach, targeting enterprise publishers and global agencies. Eskimi focuses on a hybrid model, blending DSP capabilities with managed services and creative production, appealing to buyers requiring end-to-end execution support and advanced contextual targeting solutions.
Product & Feature Comparison
Both platforms offer dual SSP and DSP functionality. Equativ excels in supply-side yield optimization, retail media on-site/off-site tools, and sophisticated identity management for cross-channel curation. Eskimi prioritizes creative production workflows and contextual targeting within its DSP environment, offering more hands-on managed services compared to Equativ’s infrastructure-heavy approach. Equativ provides superior programmatic infrastructure for media owners, while Eskimi simplifies creative-driven execution for advertisers.
Equativ
Programmatic adtech platform spanning SSP, DSP, retail media and CTV.
Eskimi
Programmatic adtech platform for media buying, targeting, and publisher monetisation.
Compare their exact ecosystem overlaps.
Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners Equativ and Eskimi share across the market ecosystem.