Observed Signal · Nov 4, 2026 · Market Signal · Source: Eskimi · Impact: 2/5
Introducing Eskimi DOOH: Programmatic out-of-home
Eskimi announces the launch of its programmatic Digital Out of Home (DOOH) offering, expanding its advertising platform to include out-of-home inventory.
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Eskimi partners with Perion to expand global DOOH inventory
Eskimi announces a partnership with Perion to expand global DOOH inventory, along with the launch of the Eskimi Media Platform for smarter media buying.
Citizen Lab: Zero-Click Spyware Delivered via Malicious Ads
Researchers at The Citizen Lab, University of Toronto, and ad security firm Confiant have documented the first confirmed case of zero-click spyware being delivered through online advertising infrastructure. Israeli company Discover-Tech allegedly used its own demand-side platform (DSP) and a platform called Controlium to target specific devices by collecting advertising IDs and IP addresses from ad auctions. Malicious code was loaded when a targeted ad rendered, requiring no click. Citizen Lab analyzed nearly four billion bid records, finding attack scripts served in over 75,000 apps and 120,000 websites, including popular apps like Duolingo and Grindr. At least 45 devices at Al Jazeera were targeted in 2024-2025, with Windows systems confirmed compromised by spyware from Candiru or Bindecy. In response, Google, Beeswax, Liftoff, and Eskimi removed or suspended Discover-Tech, and IAB Europe suspended it from its Global Vendor List for TCF violations.
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