IQzone
Programmatic DSP with identity graph and footfall attribution.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- IQzone Inc.
- Entity type
- COMPANY
- Founded
- 2007
- Headquarters
- United States
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- iqzone.com
What IQzone does
IQzone operates an adtech platform model centred on programmatic media buying infrastructure and proprietary data assets. It creates value by combining direct media access, audience identity resolution and outcome measurement in one stack, enabling buyers to run targeted campaigns and assess offline results. The business benefits from tighter control of supply paths and from embedding identity and attribution capabilities into campaign execution.
Category differentiation
IQzone is an adtech platform company, not a consumer app or a pure location-data broker. It combines DSP media buying, identity resolution and attribution rather than operating solely as a standalone measurement vendor.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
IQzone Inc. is a privately held US adtech company that provides a proprietary demand-side platform, a cross-screen identity graph and store-visit attribution tools for programmatic advertising. Its platform is built for advertisers, agencies and trading desks that want to buy media across web, in-app and connected TV with direct publisher supply, transparent pricing and audience targeting based on household identity and real-world behavioural signals. The company generates revenue primarily from programmatic media activation, with additional value created through its identity and measurement capabilities. Its core commercial proposition is to improve working media efficiency by reducing intermediary layers, supplying cross-device audience resolution and linking ad exposure to physical-world outcomes such as retail visits.
Business model & monetisation
IQzone monetises primarily through media-spend-linked programmatic buying, taking margin on campaign delivery and CPM economics through its DSP. It also monetises its proprietary identity graph and attribution capabilities as embedded platform value that supports higher spend, differentiated targeting and measurement. Direct publisher integrations improve gross margin by removing intermediary fees from the supply chain.
- Programmatic media buying via DSP
- Media spend margin and CPM economics
- Identity graph and audience targeting value
- Embedded platform premium within campaign activation
- Footfall attribution and measurement
- Analytics and measurement fees or bundled premium services
- Supply path optimisation through direct integrations
- Margin enhancement from reduced intermediary costs
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
IQzone Inc
IAB vendor record: 1577
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 3, 4
- Declared feature IDs
- 3
- Declared special purpose IDs
- 1, 2, 3
- Declared special feature IDs
- 1
- Indexed sellers.json entries
- 113 · iqzone.com
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about IQzone
What is IQzone?
IQzone is a private adtech company that provides a programmatic DSP, a cross-screen identity graph and footfall attribution tools.
Who uses IQzone?
Advertisers, media agencies, trading desks, audience planners and measurement teams use IQzone, especially retail and location-driven marketers.
How does IQzone make money?
IQzone makes money primarily from programmatic media spend and from the added value of its identity, supply-path and attribution capabilities.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
15 publicly documented primary sources and citations linked across the market graph.
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