IQzone
IQzone is a programmatic DSP with identity graph and footfall attribution.
Analyst Perspective
IQzone Inc. is a privately held US adtech company that provides a proprietary demand-side platform, a cross-screen identity graph and store-visit attribution tools for programmatic advertising. Its platform is built for advertisers, agencies and trading desks that want to buy media across web, in-app and connected TV with direct publisher supply, transparent pricing and audience targeting based on household identity and real-world behavioural signals. The company generates revenue primarily from programmatic media activation, with additional value created through its identity and measurement capabilities. Its core commercial proposition is to improve working media efficiency by reducing intermediary layers, supplying cross-device audience resolution and linking ad exposure to physical-world outcomes such as retail visits.
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Key insights about IQzone
Category Differentiation
IQzone is an adtech platform company, not a consumer app or a pure location-data broker. It combines DSP media buying, identity resolution and attribution rather than operating solely as a standalone measurement vendor.
IQzone: About
IQzone operates an adtech platform model centred on programmatic media buying infrastructure and proprietary data assets. It creates value by combining direct media access, audience identity resolution and outcome measurement in one stack, enabling buyers to run targeted campaigns and assess offline results. The business benefits from tighter control of supply paths and from embedding identity and attribution capabilities into campaign execution.
How IQzone Works & Monetises
Business model analysis and core revenue streams
IQzone monetises primarily through media-spend-linked programmatic buying, taking margin on campaign delivery and CPM economics through its DSP. It also monetises its proprietary identity graph and attribution capabilities as embedded platform value that supports higher spend, differentiated targeting and measurement. Direct publisher integrations improve gross margin by removing intermediary fees from the supply chain.
Revenue Channels
Products & Services in Categories
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IQzone: Frequently Asked Questions
What is IQzone?
IQzone is a private adtech company that provides a programmatic DSP, a cross-screen identity graph and footfall attribution tools.
Who uses IQzone?
Advertisers, media agencies, trading desks, audience planners and measurement teams use IQzone, especially retail and location-driven marketers.
How does IQzone make money?
IQzone makes money primarily from programmatic media spend and from the added value of its identity, supply-path and attribution capabilities.
Company Facts
- Founded
- 2007
- Headquarters
- United States
- Core Segment
- AdTech Vendor
- Company Size
- 10–49
- Official Link
- iqzone.com