Third-Party Audience Targeting Segments · AdTech Vendor · Data Provider / Broker
Stirista
Identity-driven martech and adtech stack for data and activation.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Stirista, LLC
- Entity type
- COMPANY
- Founded
- 2010
- Headquarters
- United States
- Company size
- 50–200
- Market cluster / sector
- Third-Party Audience Targeting Segments
- Market role
- AdTech Vendor · Data Provider / Broker
- Official website
- stirista.com
What Stirista does
Stirista operates a vertically integrated B2B software and data model. It builds and owns the identity layer, commercialises that data through licensing and enrichment, and captures downstream spend through activation products such as DSP+, ESP+, and CDP+. This allows the company to monetise customers at multiple points in the workflow: data access, audience creation, campaign execution, reporting, and integrations.
Category differentiation
Stirista is a B2B marketing technology and data platform provider, not a consumer app or a pure digital agency. It combines identity, audience data, programmatic media buying, email deployment, and CDP capabilities in one stack.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Stirista is a private US marketing technology company that sells a combined data, identity, and campaign activation stack to advertisers, agencies, and marketing teams. Its product set includes a proprietary demand-side platform for programmatic display and CTV buying, an email service platform, a customer data platform, API-based integrations, and owned identity and audience datasets for both B2B and consumer targeting. The company makes money through software subscriptions, data licensing, usage-based platform fees, and media-linked spend or campaign execution revenue.
Company news briefing
Briefing updated:
Stirista continues to expand its identity-driven marketing capabilities through its strategic collaboration with NIQ, combining omnichannel purchase insights with privacy-safe signals for cross-channel activation. This framework, supported by a formalised leadership team led by CEO Ajay Gupta, is increasingly utilised for high-impact CTV and digital out-of-home (DOOH) campaigns, such as recent US-based customer acquisition initiatives for brands like Sulwhasoo. These developments reinforce Stirista’s focus on precision-based audience definitions and integrated retargeting to drive measurable purchase intent across digital and physical platforms.
Business model & monetisation
Stirista uses a hybrid monetisation model combining SaaS subscriptions, data-as-a-service licensing, and spend-linked activation revenue. DSP+ likely monetises through platform fees and/or a percentage of managed media spend; ESP+ through subscription and email-volume pricing; CDP+ and API Suite through subscription or contracted access; and data products through licensing, enrichment, and audience activation fees. The company also generates service-linked revenue around campaign execution and broader digital marketing capabilities added through acquisitions.
- Platform subscriptions for DSP+, ESP+, and CDP+
- Software Subscription
- Media execution fees tied to programmatic spend
- Percentage Take-Rate
- Audience and dataset licensing
- Software Subscription
- API and integration access
- Pay-per-Use
- Campaign and digital marketing services
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
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Competitors & alternatives
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Side-by-side comparisons
Subsidiaries & acquisitions
Marketing data, identity and activation provider for enterprises.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
The Home Screen Revolution: Why Scaling the Living Room Demands Real Identity
Recorded impact score: 2/5
New blog post added to Stirista's blog page: 'The Home Screen Revolution: Why Scaling the Living Room Demands Real Identity'.
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Questions about Stirista
What is Stirista?
Stirista is a US marketing technology company that provides identity, audience data, programmatic advertising, email delivery, and customer data tools for business users.
Who uses Stirista?
Its customers include advertisers, agencies, performance marketers, CRM teams, B2B demand generation teams, and enterprise martech or data teams.
How does Stirista make money?
It earns revenue from software subscriptions, media-spend-linked platform fees, data licensing, API access, and some campaign or marketing service work.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
17 publicly documented primary sources and citations linked across the market graph.
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