Stirista
Stirista is a identity-driven martech and adtech stack for data and activation.
Stirista operates in the AdTech Vendor segment.
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Distinction
Stirista is a B2B marketing technology and data platform provider, not a consumer app or a pure digital agency. It combines identity, audience data, programmatic media buying, email deployment, and CDP capabilities in one stack.
- Founded
- 2010
- Headquarters
- United States
- Core Segment
- AdTech Vendor
- Company Size
- 50–200
- Official Links
- Website
- Verified
- 2026-04-20
Key insights about Stirista
Subsidiaries
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Competitors
Key competitors include NextRoll, Bombora, Pixis.
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Acquisitions
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Stirista: About
Stirista operates a vertically integrated B2B software and data model. It builds and owns the identity layer, commercialises that data through licensing and enrichment, and captures downstream spend through activation products such as DSP+, ESP+, and CDP+. This allows the company to monetise customers at multiple points in the workflow: data access, audience creation, campaign execution, reporting, and integrations.
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Stirista: Market Position
Stirista is a private US marketing technology company that sells a combined data, identity, and campaign activation stack to advertisers, agencies, and marketing teams. Its product set includes a proprietary demand-side platform for programmatic display and CTV buying, an email service platform, a customer data platform, API-based integrations, and owned identity and audience datasets for both B2B and consumer targeting. The company makes money through software subscriptions, data licensing, usage-based platform fees, and media-linked spend or campaign execution revenue.
Stirista: Frequently Asked Questions
What is Stirista?
Stirista is a US marketing technology company that provides identity, audience data, programmatic advertising, email delivery, and customer data tools for business users.
Who uses Stirista?
Its customers include advertisers, agencies, performance marketers, CRM teams, B2B demand generation teams, and enterprise martech or data teams.
How does Stirista make money?
It earns revenue from software subscriptions, media-spend-linked platform fees, data licensing, API access, and some campaign or marketing service work.
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