Infillion
Composable adtech platform for omnichannel media, data and creative.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Infillion
- Entity type
- COMPANY
- Founded
- 2007
- Headquarters
- United States
- Company size
- 501–1,000
- Market role
- AdTech Vendor
- Official website
- infillion.com
What Infillion does
Infillion operates a B2B advertising technology platform that consolidates multiple point solutions into a single interoperable stack for campaign planning, activation, optimisation and measurement. It creates value by combining software infrastructure with proprietary data and premium ad experiences, allowing advertisers and agencies to buy media, apply identity and location intelligence, access curated inventory and deploy interactive formats within one commercial relationship. Acquisitions expand the platform’s functional coverage and create cross-sell opportunities across existing customers.
Category differentiation
Infillion is a B2B advertising technology company, not a consumer media app or a pure data broker. It differs from standalone DSPs by combining demand, identity, location, creative and premium ad experiences within one platform.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Infillion is a private US adtech company that sells a composable advertising platform for advertisers, agencies and enterprise marketing teams. Its platform combines programmatic demand, data, identity, location intelligence, creative formats and curated supply into a unified execution layer. The company’s product set includes an enterprise DSP through MediaMath, premium interactive and opt-in video through TrueX, creative ad experiences, private marketplaces and location-aware media products. It serves business buyers rather than consumers. The company generates revenue from platform usage tied to media spend, premium creative and attention-based ad formats, curated marketplace transactions and managed campaign execution. Its strategy has been acquisition-led, integrating multiple adtech assets into a broader stack that spans demand, data and creative. The 2026 Catalina acquisition further strengthens its deterministic purchase-data position for targeting, measurement and commerce-linked advertising use cases.
Company news briefing
Briefing updated:
Continuing its active acquisition strategy following the purchases of Catalina and MediaMath, Infillion has acquired location intelligence company Foursquare to bolster its omnichannel platform. Alongside this expansion, the company has launched Infinite Video to unify cross-screen video procurement and enhanced its measurement ecosystem by powering self-service brand lift studies for Walmart Connect Mexico’s DSP. Furthermore, Infillion continues to develop in-store conversion datasets to optimise retail media and live sports audience monetisation for CPG brands and retailers.
Business model & monetisation
Infillion monetises through several adtech pricing layers. Its DSP and core platform use percentage take-rates and platform fees linked to programmatic media spend. Premium products such as TrueX and interactive video command higher-priced campaign fees based on engagement and attention outcomes. Private marketplaces generate transaction revenue through curated inventory access, and broader omnichannel execution can include managed-service or campaign delivery fees. Data and identity capabilities strengthen pricing power and support measurement-led upsell.
- Programmatic media buying through DSP and core platform
- Percentage take-rate
- Premium interactive and opt-in video campaigns
- Service Fee
- Curated private marketplace inventory
- Media Arbitrage
- Platform access and workflow usage
- Software Subscription
- Data and insight-led campaign enhancement
- Pay-per-Use
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Subsidiaries & acquisitions
- Catalina
Shopper marketing platform using purchase data for media and measurement.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Infillion
What is Infillion?
Infillion is a private adtech vendor that provides a composable platform for programmatic media buying, data activation, identity, creative and curated supply.
Who uses Infillion?
Advertisers, media agencies, trading desks, programmatic buyers and enterprise marketing teams use Infillion to run and measure omnichannel campaigns.
How does Infillion make money?
It makes money through media-spend take-rates, platform fees, premium interactive ad products, curated marketplace transactions and campaign-related service revenue.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
19 publicly documented primary sources and citations linked across the market graph.
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