Catalina

Catalina operates a marketing and retail media technology model built around deterministic shopper purchase data from retailers and pharmacies. It aggregates and analyses transaction and shopper data to create audience segments and targeting models, then activates campaigns via in‑store print media, checkout coupons, digital media and advanced TV. The company offers closed‑loop measurement and attribution by linking ad or promotion exposure back to verified sales, enabling clients to evaluate incremental return on ad spend.

Value is created by improving the effectiveness and measurability of shopper and point‑of‑sale marketing for CPG, retail and pharma advertisers, and by helping retailers monetise their first‑party data and media surfaces. Revenue is generated from media activation fees, campaign‑based promotional distribution charges, data and audience licensing, and analytics and measurement services. Catalina functions as a specialised adtech and data platform within the shopper and retail media ecosystem, rather than as a consumer‑facing service.

Catalina is a United States–based marketing technology company focused on data‑driven shopper and retail media solutions. It operates one of the largest deterministic shopper purchase databases and provides couponing, in‑store print media, digital and CTV activation, and closed‑loop measurement products primarily for consumer packaged goods (CPG) brands, retailers and agencies. The firm originated in point‑of‑sale checkout coupon printing and has expanded into omnichannel shopper marketing and attribution.

Catalina generates revenue by selling targeted media placements and promotional distribution across in‑store print, digital and advanced TV, as well as associated data, audience segments and measurement services. Its customers are brands, retailers, pharmaceutical and OTC marketers, and their agencies that pay for campaign planning, audience targeting, coupon distribution and sales impact measurement using Catalina’s deterministic purchase data and AI‑optimised data science. The company is now part of Infillion following acquisition and has previously undergone restructurings including Chapter 11 filings.