Catalina
Catalina is a shopper marketing platform using purchase data for media and measurement.
Catalina operates in the AdTech Vendor segment.
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Distinction
This is the US shopper marketing, retail media and purchase-data company, not a consumer brand or a general-purpose CRM vendor. It is distinguished by deterministic purchase data and sales-linked media measurement rather than broad martech automation.
- Founded
- 1983
- Headquarters
- 200 Carillon Pkwy, Saint Petersburg, Florida, 33716, United States
- Core Segment
- AdTech Vendor
- Company Size
- 501–1,000
- Official Links
- Website
- Verified
- 2026-04-23
Key insights about Catalina
Catalina: About
Catalina operates a B2B data-enabled media and measurement model. It captures value by turning deterministic shopper and transaction data into targetable audiences, managed campaign execution and sales-linked analytics. Brands, retailers and agencies use Catalina either as a managed service partner for omnichannel campaign activation or as a source of audience segments and measurement capabilities that can be activated through Catalina and partner media platforms.
Products & Services in Categories
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Media Channel
Catalina: Market Position
Catalina is a US-based shopper marketing and media activation business that uses deterministic purchase data to help brands, retailers and agencies target, activate and measure advertising. Its product set combines audience data, managed omnichannel media activation, and analytics that link advertising exposure to sales outcomes. The company has also built vertical capability in pharmacy media through CatalinaRx.
Catalina primarily makes money from campaign-based managed services and data-driven advertising programmes, supplemented by licensing and activation of proprietary audience segments and measurement tools. Its direct customers are business buyers rather than consumers: CPG brands, retailers, pharmaceutical marketers, media agencies, planners and programmatic buyers. As of 2026, Catalina is an acquired business owned by Infillion.
Catalina: Frequently Asked Questions
What is Catalina?
Catalina is a B2B shopper marketing and media activation company that uses purchase data to help brands target, activate and measure advertising.
Who uses Catalina?
Its users are mainly CPG brands, retailers, media agencies, programmatic buyers, analysts and pharmaceutical marketers.
How does Catalina make money?
It earns revenue from managed media services, audience data activation and licensing, measurement products, and retail or pharmacy media programmes.
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