InMarket

InMarket operates a hybrid adtech model combining software, data and media execution. It creates value by collecting and organising location, behavioural and shopping signals, turning those signals into targetable audiences and predictive models, activating campaigns across digital channels, and then measuring real-world outcomes such as visits and sales. Revenue is generated from campaign spend flowing through its activation products, licensing or bundling proprietary data assets, and charging for analytics and measurement capabilities delivered as platform software or embedded services.

InMarket is a US-based adtech company that sells location-informed audience, activation and measurement products to advertisers, agencies and media buyers. Its platform combines first-party and opted-in location and shopping signals with campaign execution and attribution tools, enabling brands to target consumers, run omnichannel campaigns and measure store visits, sales lift and incrementality.

The company makes money through media activation spend, access to audience data and software-style measurement and analytics products. Its product set spans self-serve ad buying, audience segmentation, real-world visitation data feeds and campaign measurement, with acquisitions such as Thinknear, NinthDecimal assets, Key Ring and ChannelMix broadening its location, loyalty and analytics capabilities.