InMarket
InMarket is a location-based adtech for audience activation and real-world measurement.
Analyst Perspective
InMarket is a US-based adtech company that sells location-informed audience, activation and measurement products to advertisers, agencies and media buyers. Its platform combines first-party and opted-in location and shopping signals with campaign execution and attribution tools, enabling brands to target consumers, run omnichannel campaigns and measure store visits, sales lift and incrementality. The company makes money through media activation spend, access to audience data and software-style measurement and analytics products. Its product set spans self-serve ad buying, audience segmentation, real-world visitation data feeds and campaign measurement, with acquisitions such as Thinknear, NinthDecimal assets, Key Ring and ChannelMix broadening its location, loyalty and analytics capabilities.
Analyst Signal Briefing
Updated: 2 Jul 2026InMarket has appointed Co-Founder Todd Dipaola as CEO, succeeding Todd Morris, whilst expanding its measurement and retail media footprint. The company recently joined the Walmart Connect Partner Network and formalised integrations with Basis and Yahoo DSP to provide real-time, visit-based campaign optimisation and outcome-focused measurement. These developments focus on addressing perceived deficiencies in traditional marketing metrics via the firm’s "Outcome Intelligence" framework and enhancing advertiser access to retail media network (RMN) audiences.
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Key insights about InMarket
Category Differentiation
InMarket is an advertising technology company focused on location-based audiences, activation and measurement, not a consumer shopping app or a pure data broker. It is distinct from general DSPs because its positioning centres on real-world location and store-visit outcomes.
InMarket: About
InMarket operates a hybrid adtech model combining software, data and media execution. It creates value by collecting and organising location, behavioural and shopping signals, turning those signals into targetable audiences and predictive models, activating campaigns across digital channels, and then measuring real-world outcomes such as visits and sales. Revenue is generated from campaign spend flowing through its activation products, licensing or bundling proprietary data assets, and charging for analytics and measurement capabilities delivered as platform software or embedded services.
How InMarket Works & Monetises
Business model analysis and core revenue streams
InMarket monetises through a blended model. The primary stream is advertising spend routed through its activation and self-serve media products, likely using impression-based and performance-linked campaign pricing. Additional revenue comes from licensing or bundling proprietary audience and visitation data, plus SaaS-style fees for measurement, analytics, insights and optimisation products. The overall commercial structure combines media margin, data monetisation and recurring software revenue.
Revenue Channels
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Products & Services in Categories
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InMarket: Key Competitors & Alternatives
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Location-based DSP and attribution platform for real-world outcomes.
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Independent DSP for omnichannel programmatic advertising on the open internet.
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Shopper marketing platform using purchase data for media and measurement.
Recent Signals (InMarket)
Todd Dipaola appointed CEO of InMarket, replacing Todd Morris
Todd Dipaola, previously Co-Founder & Executive Chairman, is now also Chief Executive Officer, succeeding Todd Morris.
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Read original sourceKERV.ai Appoints Joshua Koran as Chief Product & Technology Officer
KERV.ai announced the appointment of Joshua Koran as Chief Product and Technology Officer, effective June 3, 2026. Based in Silicon Valley, Koran will lead KERV.ai’s global product and technology teams to advance the company’s AI-powered, contextually intelligent and commerce-driven video products across Connected TV (CTV), streaming and digital media. His resume includes senior roles at InMarket, Criteo, Zeta Global, Sizmek, Turn, AT&T AdWorks and ValueClick. The announcement highlights Koran’s 26 patents in digital marketing and his prior co-architecting of AdChoices and the TCF programs; he also chairs the governance working group for AdCP. KERV.ai said Koran will accelerate development of contextual enrichment, creative solutions, media planning/optimization agents, and natural-language reporting to expand interactive, shoppable experiences in premium video environments.
Read original sourceInMarket: Frequently Asked Questions
What is InMarket?
InMarket is a private adtech company that provides location-based audience targeting, omnichannel media activation and real-world measurement tools for advertisers and agencies.
Who uses InMarket?
Its users are advertiser brands, media agencies, programmatic buyers, analytics teams and consumer insights groups that need audience targeting and store-visit or sales measurement.
How does InMarket make money?
It earns revenue from campaign spend on its activation products, from proprietary audience and visitation data, and from software-style measurement and analytics offerings.
Company Facts
- Founded
- 2010
- Headquarters
- United States
- Core Segment
- AdTech Vendor
- Company Size
- 201–500
- Official Link
- inmarket.com