Viant
Independent DSP focused on CTV, identity and omnichannel measurement.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Viant Technology Inc.
- Entity type
- COMPANY
- Founded
- 1999
- Headquarters
- 2722 Michelson Drive, Irvine, CA, 92612
- Company size
- 201–500
- Market role
- AdTech Vendor
- Ticker
- DSP
- Official website
- viantinc.com
What Viant does
Viant operates a B2B adtech platform model centred on programmematic demand-side buying. It creates value by combining media buying infrastructure, household identity resolution, data onboarding and measurement in one system, allowing advertisers and agencies to run addressable campaigns across multiple channels. Revenue scales with platform usage, particularly advertiser spend flowing through the DSP, and is reinforced by adjacent platform capabilities that improve targeting, attribution and supply access.
Category differentiation
This company is an independent adtech platform, not a healthcare software business with a similar historical name. It is primarily a DSP and identity-led media buying platform, not a publisher, agency or consumer app.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Viant is a US-listed advertising technology company that sells a programmatic media buying platform to advertisers, brands and agencies. Its core product is a demand-side platform used to plan, buy and measure digital advertising across connected TV, mobile, desktop, audio and digital out-of-home. Around the DSP, it has built supporting identity resolution, data onboarding and optimisation capabilities, including a proprietary household-level identity graph and an integrated data platform. The company primarily makes money by taking a percentage of media spend transacted through its platform, with additional value derived from data activation, premium inventory access and embedded optimisation features. Its customers are business buyers rather than consumers: marketers, agency trading teams and programmematic buyers using the platform for omnichannel campaign execution, targeting and measurement.
Company news briefing
Briefing updated:
Building upon its strong second-quarter results and recent board additions, Viant Technology has launched an underwritten public offering of 8.5 million shares of Class A common stock. The company expanded Direct Access, its flagship Supply Path Optimization product, to support deal-based buying across major CTV publishers. Additionally, Viant bolstered its leadership team by appointing former The Trade Desk executive Steve Kurtz as Vice President of Sales and was named a finalist at the 2026 Digiday Technology Awards.
Business model & monetisation
Viant monetises mainly through a percentage take-rate on advertiser media spend executed through its DSP. Secondary monetisation comes from data usage and activation, identity-enabled targeting and measurement, and access to premium inventory through direct supply arrangements such as curated and private marketplace deals. Although the platform has SaaS-like delivery characteristics, the commercial model is primarily transaction and usage led rather than fixed-seat subscription led.
- Programmeatic media spend via DSP
- Percentage take-rate on advertiser spend
- Data activation and audience usage
- Usage-linked platform monetisation
- Identity-enabled targeting and measurement
- Value-added platform monetisation
- Premium inventory access and direct deals
- Transaction-linked media access monetisation
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Viant Technology Inc
IAB vendor record: 1542
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 3, 4, 7, 8, 9, 10
- Declared feature IDs
- 1, 2, 3
- Declared special purpose IDs
- 1, 2, 3
- Declared special feature IDs
- 1
Products & market categories
Competitors & alternatives
- Fluent
Commerce media platform linking advertisers with high-intent customer moments.
- Affle
Mobile-first performance adtech platform for user acquisition and conversion.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
When CTV Delivers an Ad, Who’s Actually Watching?
Recorded impact score: 2/5
At the ADWEEK Exchange in Dallas, the second stop on a national roadshow from Viant and ADWEEK, speakers examined how to measure attention, what it reveals about creative, and how brands can use it to make smarter media decisions.
Fortune Media and Great Place To Work Name Viant to 2026 Best Workplaces in Advertising & Marketing
Recorded impact score: 3/5
IRVINE, Calif., Sept. 30, 2026 — Great Place To Work® and Fortune have selected Viant Technology Inc. (NASDAQ: DSP) for the 2026 Fortune Best Workplaces in Advertising & Marketing™ List, marking the third consecutive year the company has been named to this prestigious list.
Marketers Have 9 Minutes of Attention to Capture
Attention Measurement · Recorded impact score: 2/5
At an ADWEEK Exchange event in Detroit, TVision CEO Yan Liu presented data showing that of the average 213.5 minutes of daily TV and streaming consumption, only 24.5 minutes are ads, and just 9 minutes of those are actually watched with attention. A study across 20 industries found a 1% increase in attention corresponds to nearly a 1% increase in ad awareness. Context matters: the same creative performed better in sci-fi and sports content than in news or reality shows. A panel with marketing leaders from Nutrafol, Rocket, and Viant discussed translating attention into action and the importance of creative. Tim Vanderhook of Viant advised using attention data in real-time to cut low-attention placements and reallocate budgets. Viant acquired IRIS.TV and has tested TVision's data for CTV buying.
- TVision CEO Yan Liu presented data showing viewers spend 213.5 minutes daily with TV and streaming, with only 9 minutes of actual ad attention.
- A TVision study across 20 industries found a 1% increase in attention leads to nearly a 1% increase in ad awareness.
Viant Technology Expands Flagship Product
Recorded impact score: 3/5
The expansion adds support for deal-based buying, giving advertisers the ability to execute programmatic guaranteed and private marketplace deals in addition to open market buys, so Direct Access can now cater to any campaign need, Irvine-based Viant said in a statement yesterday.
Viant Expands Direct Access to Support Deal-Based Buying across the Largest Publishers in CTV
Recorded impact score: 3.5/5
Viant Technology Inc. (NASDAQ: DSP) announced an expansion of Direct Access, its flagship Supply Path Optimization (SPO) product, to support deal-based buying across the largest publishers in CTV.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Applied Scientist(Mid-Level) | Engineering | Irvine, California, United States; Los Angeles, California, United States; United States | |
| Technical Account Manager - Measurement & Identity(Mid-Level) | Operations | Boston, Massachusetts, United States; Chicago, Illinois, United States; New York, United States | |
| Director, Applied Science - Ad Optimization & ML Systems(Director) | Engineering | Irvine, California, United States; Los Angeles, California, United States; San Francisco, CA; Seattle, Washington, United States; United States | |
| Sr. Product Marketing Manager, GTM Content(Senior) | Marketing | Chicago, Illinois, United States; Irvine, California, United States; Los Angeles, California, United States | |
| Account Executive - Dentsu(Unspecified) | Sales | New York, New York, United States |
Explore company relationships
Questions about Viant
What is Viant?
Viant is a public adtech company that provides a demand-side platform for programmematic advertising, supported by identity, data and measurement tools.
Who uses Viant?
Advertisers, brands, media agencies and programmematic trading teams use Viant to plan, buy and measure omnichannel campaigns.
How does Viant make money?
Viant mainly earns revenue by taking a percentage of media spend transacted through its DSP, with additional monetisation from data, identity and premium inventory access.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
18 publicly documented primary sources and citations linked across the market graph.
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