Viant

The business model centres on operating a buy-side programmatic advertising platform used by brands, media agencies, and trading desks to execute digital media campaigns. The company creates value by combining an omnichannel demand-side platform with deterministic household identity, a data platform, and AI-based planning and optimisation to improve targeting, measurement, and campaign performance across the open internet. It deepens value through acquisitions of complementary identity, contextual video, and data-collaboration technologies and by integrating these into its platform stack. Revenue is driven by media spend flowing through the platform (technology and media fees), use of data and identity solutions, and optional managed-service campaign execution and analytics support.

Viant Technology Inc. is a US-based advertising technology company that provides a buy-side programmatic platform for brands and agencies. Its core offering is an omnichannel demand-side platform with embedded household-level identity, data management, and AI-based automation used to plan, buy, and measure advertising across connected TV, display, mobile, audio, digital out-of-home, and other open-internet inventory.

The company generates revenue from advertisers and agencies that pay for access to its platform and related managed services. It offers self-serve and managed-service execution, identity and data activation, and outcome-focused optimisation products built on its household identity graph and data platform. Viant competes with other independent and large-platform DSPs such as The Trade Desk, Google, Amazon, Meta, and Roku.