Kubient
Programmatic ad marketplace with integrated pre-bid fraud detection.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Kubient, Inc.
- Entity type
- COMPANY
- Founded
- 2017
- Headquarters
- United States
- Company size
- 10–49
- Market role
- AdTech Vendor
- Ticker
- KBNT
- Official website
- kubient.com
What Kubient does
Kubient operates a B2B adtech model combining media transaction infrastructure with verification technology. It creates value by connecting demand-side and supply-side participants in a unified marketplace, enabling programmatic buying and selling across digital channels, and improving trust in those transactions through pre-bid fraud screening. The business benefits from platform economics: more participating buyers and sellers can improve liquidity, inventory access and campaign utility, while fraud controls aim to increase win rates and retention.
Category differentiation
Kubient is an adtech infrastructure company, not a consumer media brand or a pure advertising agency. It is best distinguished from larger standalone DSPs and SSPs by its combination of marketplace trading and embedded pre-bid fraud prevention.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Kubient is a United States-based adtech company that operates programmatic advertising infrastructure for buyers and sellers of digital media. Its core offering, Audience Cloud, functions as an open marketplace connecting advertisers, agencies, publishers and traders for omnichannel media transactions, while its KAI product provides pre-bid ad fraud detection using analysis of live bid-stream data. The company generates revenue primarily from transaction-based fees on advertising spend flowing through its marketplace, with additional monetisation potential from licensing or usage-based fees for its fraud detection technology. Its customer base is business-facing rather than consumer-facing, focused on advertisers, agencies, publishers and other programmatic platforms seeking inventory access, audience targeting and fraud mitigation.
Business model & monetisation
Kubient primarily monetises via a percentage take-rate on media spend and transactions processed through Audience Cloud, consistent with SSP, exchange and marketplace economics. It also monetises KAI as a value-added software layer, either bundled into marketplace usage or sold separately through licensing, platform access or usage-based commercial terms tied to fraud analysis volume.
- Marketplace media transaction fees
- Percentage take-rate on spend and cleared transactions
- Fraud detection platform revenue
- SaaS, licence or usage-based fees for KAI
- Value-added platform services
- Bundled or add-on commercial terms tied to marketplace usage
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Kubient Inc.
IAB vendor record: 794
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 2, 3, 4, 5, 6, 7, 8, 9, 10
- Declared feature IDs
- 1, 2, 3
- Declared special purpose IDs
- 1, 2
- Declared special feature IDs
- 1, 2
Products & market categories
Technology
Media Channel
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Kubient
What is Kubient?
Kubient is a B2B adtech company that operates a programmatic advertising marketplace and a pre-bid ad fraud detection product.
Who uses Kubient?
Advertisers, agencies, publishers and programmatic platforms use Kubient for media trading, audience targeting and fraud prevention.
How does Kubient make money?
Kubient primarily earns transaction-based fees on media spend flowing through its marketplace, with additional revenue from its fraud detection technology.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
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