AdTech Vendor · vs · AdTech Vendor
Silverpush vs Viant
Structured technology and market comparison · 2026
Direct Feature Comparison
Silverpush · vs · ViantContextual video adtech for targeting, synchronisation and analytics.
Independent DSP focused on CTV, identity and omnichannel measurement.
Analyze all overlapping signals and tech stacks for Silverpush and Viant
Compare mutual enterprise clients, monetization models, live market signals, and partner networks directly in the interactive Knowledge Graph.
Comparison Analysis
What is the main difference between Silverpush and Viant?
Silverpush positions as a specialized contextual video intelligence provider, prioritizing privacy-compliant targeting and live-moment synchronization. In contrast, Viant operates as a comprehensive independent Demand-Side Platform (DSP) focused on omnichannel execution and household identity resolution. While both serve large-scale advertisers and agencies, Silverpush differentiates through granular video environment analysis, whereas Viant emphasizes a full-stack programmatic infrastructure centered on Connected TV and multi-touch attribution.
How do the features of Silverpush and Viant compare?
Silverpush excels in contextual AI and cross-screen synchronization, offering tools for real-time campaign activation based on live content triggers. Viant provides a broader programmatic suite, featuring robust identity graphs and first-party data onboarding tools for addressable targeting across CTV and mobile. The primary overlap exists in video performance, but Silverpush provides deeper video-level metadata analysis, while Viant offers superior omnichannel measurement and DSP-wide bidding capabilities.
What are the top alternatives to Silverpush and Viant?
When evaluating Silverpush and Viant, enterprise buyers also consider other platforms in Connected TV (CTV) & OTT, Native & Contextual Ads, and AdTech Vendor. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.
Market Signals
Recent Market Signals & Activity: Silverpush vs Viant
Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.
Silverpush
Recent Signals
- ·AdExchangerCTV
PubMatic Adds Show-Level CTV Targeting via Silverpush Partnership
PubMatic and Silverpush have partnered to launch global episode-level contextual targeting for CTV inventory on PubMatic's supply-side platform. This integration allows buyers to curate ad inventory based on content context—such as genre, programme type, or brand safety—before bidding, without relying on cookies or user-level data. Advertisers can select from over 50 pre-built segments, applied pre-bid, across PubMatic's CTV supply, which includes 28 of the top 30 global streamers. Early results indicate improvements in brand awareness, consideration, conversion, and lower cost-per-view, with one WPP campaign achieving 20% higher conversion rates. PubMatic continues to offer audience-based targeting, but notes that combining both approaches may limit scale. The segments are now available globally via PubMatic and leading DSPs.
- PubMatic and Silverpush announced global episode-level contextual CTV segments, enabling pre-bid targeting based on content context.
- The integration covers all CTV supply within PubMatic, including 28 of the top 30 global streamers.
- Buyers can select from 50+ pre-built contextual and brand-safety segments, applied pre-bid, without using cookies or user-level data.
- ·AdzineBrand Lift Measurement
Silverpush Partners with Happydemics for Brand Lift Measurement
Silverpush, a Singapore-based adtech company, has announced a partnership with Happydemics, a brand lift measurement specialist, to integrate external brand impact measurement into its contextual video campaigns. Happydemics will use survey-based methods to measure metrics such as ad recall, interest, and consideration. This allows Silverpush to evaluate campaign success beyond standard delivery metrics like impressions and reach. The partnership addresses advertisers' demand for clear evidence that contextual campaigns deliver relevant outcomes. Silverpush, which entered the DACH market in 2025, recently also partnered with Airtory to adapt social media videos for YouTube and CTV. The company's technology processes context and platform signals to inform targeting decisions, while DSPs execute the campaigns.
- Silverpush has partnered with Happydemics for brand lift measurement.
- Happydemics will measure ad recall, interest, and consideration for Silverpush's contextual campaigns.
- Silverpush was founded in 2012 in Singapore and launched its DSP in 2014.
Viant
Recent Signals
- ·Viant
When CTV Delivers an Ad, Who’s Actually Watching?
At the ADWEEK Exchange in Dallas, the second stop on a national roadshow from Viant and ADWEEK, speakers examined how to measure attention, what it reveals about creative, and how brands can use it to make smarter media decisions.
- ·Viant
Fortune Media and Great Place To Work Name Viant to 2026 Best Workplaces in Advertising & Marketing
IRVINE, Calif., Sept. 30, 2026 — Great Place To Work® and Fortune have selected Viant Technology Inc. (NASDAQ: DSP) for the 2026 Fortune Best Workplaces in Advertising & Marketing™ List, marking the third consecutive year the company has been named to this prestigious list.
- ·AdweekAttention Measurement
Attention Measurement Key for CTV Ads
At ADWEEK Exchange in Dallas, industry leaders discussed how attention data can improve Connected TV (CTV) advertising. TVision CEO Yan Liu showcased that attention, not just reach, drives conversions. Panelists from Zoom, AT&T, and St. Jude described using CTV for targeted storytelling, while Viant's Chris Vanderhook highlighted the acquisition of IRIS.TV for title-level content signals. The event concluded with advice to use attention data for real-time campaign optimization.
- ADWEEK Exchange in Dallas focused on attention data for CTV advertising.
- TVision CEO Yan Liu presented a study showing conversions rise with attention.
- Viant acquired IRIS.TV to provide title-level content signals for ad matching.
Compare their exact ecosystem overlaps.
Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners Silverpush and Viant share across the market ecosystem.