AdTech Vendor · vs · AdTech Vendor
Smartly vs The COOL Company
Structured technology and market comparison · 2026
Direct Feature Comparison
Smartly · vs · The COOL CompanyCross-channel advertising software for creative, media and measurement.
Adtech platform for creative, activation, publisher monetisation, and measurement.
Analyze all overlapping signals and tech stacks for Smartly and The COOL Company
Compare mutual enterprise clients, monetization models, live market signals, and partner networks directly in the interactive Knowledge Graph.
Comparison Analysis
What is the main difference between Smartly and The COOL Company?
When comparing Smartly and The COOL Company, both platforms operate within the Demand-Side Platform (DSP), Connected TV (CTV) & OTT, and Native & Contextual Ads ecosystem. Smartly is positioned as Cross-channel advertising software for creative, media and measurement, whereas The COOL Company focuses on Adtech platform for creative, activation, publisher monetisation, and measurement. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.
What are the top alternatives to Smartly and The COOL Company?
When evaluating Smartly and The COOL Company, enterprise buyers also consider other platforms in Demand-Side Platform (DSP), Connected TV (CTV) & OTT, and Native & Contextual Ads. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.
Market Signals
Recent Market Signals & Activity: Smartly vs The COOL Company
Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.
Smartly
Recent Signals
- ·https://martechseries.com/feed/Platform
Smartly adds LinkedIn Ads to unified platform for B2B marketers
Smartly, the AI-powered advertising technology company, announced a new integration bringing LinkedIn Ads into its unified advertising platform. This collaboration aims to help B2B marketers personalize creative for professional audiences, accelerate video production, and use audience and performance intelligence to continuously improve advertising outcomes. By combining LinkedIn's professional audience insights with Smartly's AI-powered creative and performance intelligence, marketers can create more relevant creative across the B2B buying journey. The integration also enables scaling video production for LinkedIn through AI-powered automation and turning performance signals into actionable insights.
- Smartly announced a new integration bringing LinkedIn Ads into its unified advertising platform.
- The integration is designed to help B2B marketers personalize creative for professional audiences.
- Smartly's CEO, Laura Desmond, highlighted the collaboration's importance for B2B marketers.
- ·Smartly
TIMBALAND TO HEADLINE SMARTLY’S ADVANCE IN NEW YORK CITY ON SEPTEMBER 29
Smartly announces that Timbaland will headline its ADVANCE event in New York City on September 29.
- ·Smartly
Timbaland to Headline Smartly’s Advance in New York City on September 29
September 2, 2026 ### TIMBALAND TO HEADLINE SMARTLY’S ADVANCE IN NEW YORK CITY ON SEPTEMBER 29
The COOL Company
Recent Signals
- ·The COOL Company
The COOL Company AI Challenge Finds 83% Fail to Identify AI Ads
The COOL Company's AI Challenge finds that 83% of consumers fail to identify AI-generated ads as AI reshapes advertising.
- ·The COOL Company
The COOL Company AI Challenge Finds 83% Fail to Identify AI Ads
The COOL Company's AI Challenge finds that 83% of consumers fail to identify AI-generated ads as AI reshapes advertising.
- ·VideoWeekPlatform
Omnichannel AI Breaks Down Agency Silos
The article describes how COOL AI, an omnichannel advertising platform from US ad tech umbrella The COOL Company, uses generative AI to create creatives, run media buys across channels, and perform attribution to optimise campaigns. The platform integrates creative automation and programmatic buying across search, social and programmatic (with integrations with Google and Meta) and plans to add CTV. Agency leaders say tools like COOL AI can relieve manual work, enable smaller markets or retention campaigns to be automated, and help restructure agency workflows by unifying formerly siloed teams. The article also highlights industry challenges such as show-level transparency for CTV buys and buy-side hesitancy around mid-tail CTV inventory.
- COOL AI is an AI-powered omnichannel advertising platform run by US ad tech umbrella group The COOL Company.
- The COOL Company is an amalgamation of multiple businesses: Insticator, COOL Media, Balihoo, OKO Digital and ADventori.
- COOL AI currently operates across search, social and programmatic via integrations with Google and Meta, with CTV slated to be added in the near future.
Compare their exact ecosystem overlaps.
Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners Smartly and The COOL Company share across the market ecosystem.