Nowtilus
SSAI and OTT monetisation infrastructure for broadcasters and streaming platforms.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 2007
- Headquarters
- Germany
- Market role
- AdTech Vendor
- Official website
- nowtilus.tv
What Nowtilus does
Nowtilus provides proprietary B2B video monetisation infrastructure. It sells cloud-based OTT workflow and SSAI software to broadcasters, OTT operators, pay TV providers, telcos, content owners and publishers that need to process, distribute and monetise streaming video. The company creates value by enabling ad-funded and hybrid streaming models, improving playback quality, reducing ad-blocking exposure and connecting video supply to programmatic advertising demand.
Category differentiation
Nowtilus is not a consumer streaming service or a broadcaster. It is B2B AdTech infrastructure for OTT delivery and server-side video ad insertion.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Nowtilus is a German AdTech vendor focused on server-side ad insertion, OTT video delivery and video personalisation for broadcasters, telcos, OTT platforms and publishers. Its core offering includes SSAI infrastructure for live-linear and video-on-demand streams and cloud-based OTT workflow tooling that handles content processing, syndication, delivery and ad-enabled monetisation. The company operates within Equativ’s broader ecosystem following a strategic investment and functions as a specialist video monetisation platform. Nowtilus generates revenue from enterprise software sold to video inventory owners and distribution platforms. Its products help customers launch and operate OTT services, insert targeted ads into streams, connect video inventory to programmatic demand and improve monetisation across CTV and OTT environments. The direct paying customers are media companies and platform operators rather than consumers.
Company news briefing
Briefing updated:
The European Media Marketplace has appointed Christophe Parcot as Non-Executive Chairman to accelerate its next phase of growth, reinforcing the strategic development of its governance. Furthermore, Equativ has expanded its advertising capabilities by partnering with OpenAI to bring ChatGPT ads to brands, collaborating with Genius Sports to introduce live sports moment targeting to StackAdapt, and joining forces with Valiuz to launch Shoppable Ads for retail media performance.
Business model & monetisation
Nowtilus monetises primarily through enterprise SaaS licensing for OTT infrastructure and server-side ad insertion technology. Commercial value is tied to platform access, deployment and monetisation capabilities for streaming operators. The business also supports service-led and partnership-led revenue through implementation, content delivery workflows and programmatic monetisation enablement tied to ad inventory performance.
- Enterprise OTT and SSAI platform licensing
- Software Subscription
- Implementation and managed workflow support
- Service Fee
- Monetisation-related partner revenue enablement
- Percentage Take-Rate
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Nowtilus GmbH
IAB vendor record: 1398
- Cookies declared
- No
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 3, 4, 7, 10
- Declared special purpose IDs
- 1, 2, 3
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Technical Support, Manager, Americas(Manager) | Customer Success | Sao Paulo | |
| IT Support Specialist(Mid-Level) | Engineering | Paris | |
| Sales Director, Japan(Director) | Sales | Tokyo | |
| Team Lead, Account Manager(Lead) | Demand | Mexico City | |
| Account Manager, Programmatic(Mid-Level) | Sales | Los Angeles |
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Questions about Nowtilus
What is Nowtilus?
Nowtilus is a B2B AdTech company that provides server-side ad insertion and OTT video delivery infrastructure for broadcasters, telcos, publishers and streaming operators.
Who uses Nowtilus?
Broadcasters, OTT platforms, pay TV operators, telcos, content owners and video distributors use Nowtilus to deliver and monetise live and on-demand streaming video.
How does Nowtilus make money?
Nowtilus makes money through enterprise software licensing for SSAI and OTT workflow infrastructure, plus implementation and monetisation-related service revenue.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
14 publicly documented primary sources and citations linked across the market graph.
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