Nowtilus
Nowtilus is a sSAI and OTT monetisation infrastructure for broadcasters and streaming platforms.
Analyst Perspective
Nowtilus is a German AdTech vendor focused on server-side ad insertion, OTT video delivery and video personalisation for broadcasters, telcos, OTT platforms and publishers. Its core offering includes SSAI infrastructure for live-linear and video-on-demand streams and cloud-based OTT workflow tooling that handles content processing, syndication, delivery and ad-enabled monetisation. The company operates within Equativ’s broader ecosystem following a strategic investment and functions as a specialist video monetisation platform. Nowtilus generates revenue from enterprise software sold to video inventory owners and distribution platforms. Its products help customers launch and operate OTT services, insert targeted ads into streams, connect video inventory to programmatic demand and improve monetisation across CTV and OTT environments. The direct paying customers are media companies and platform operators rather than consumers.
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Key insights about Nowtilus
Category Differentiation
Nowtilus is not a consumer streaming service or a broadcaster. It is B2B AdTech infrastructure for OTT delivery and server-side video ad insertion.
Nowtilus: About
Nowtilus provides proprietary B2B video monetisation infrastructure. It sells cloud-based OTT workflow and SSAI software to broadcasters, OTT operators, pay TV providers, telcos, content owners and publishers that need to process, distribute and monetise streaming video. The company creates value by enabling ad-funded and hybrid streaming models, improving playback quality, reducing ad-blocking exposure and connecting video supply to programmatic advertising demand.
How Nowtilus Works & Monetises
Business model analysis and core revenue streams
Nowtilus monetises primarily through enterprise SaaS licensing for OTT infrastructure and server-side ad insertion technology. Commercial value is tied to platform access, deployment and monetisation capabilities for streaming operators. The business also supports service-led and partnership-led revenue through implementation, content delivery workflows and programmatic monetisation enablement tied to ad inventory performance.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (Nowtilus)
Deutsche Telekom, Equativ Add Addressable Ads to MagentaTV
Deutsche Telekom's MagentaTV will enable addressable advertising from mid-2024, with programmatic trading handled by Equativ, the ad tech firm behind an integrated ad server, SSP, and DSP. The MagentaTV revamp includes live TV, on-demand content, and FAST channels, and the new capability allows major broadcasters to monetize inventory across linear and FAST channels on MagentaTV. Nowtilus will power server-side ad insertion via its Serverside.ai SSAI platform, enabling audience-based replacement of TV ads within the stream. RTL Deutschland and ProSiebenSat.1 are among the broadcasters that will be able to target their ads on MagentaTV through the partnership. Equativ will also provide ad serving capabilities on MagentaSport, the telco’s sports subscription service. Deutsche Telekom’s corporate venture unit, T.Capital, is working with Equativ’s majority shareholder Bridgepoint to explore strategic investment in Equativ, underscoring DT’s commitment to addressable TV growth in Germany.
Read original sourceYouTube Shorts 30B Daily Views; HBO Max Halts Originals
VideoWeek's Week in Review reports three main developments in ad-supported video: YouTube says Shorts has reached about 30 billion daily views, with roughly 1.5 billion users watching Shorts monthly and ads now rolling into the Shorts feed after an initial ad-free period. Warner Bros. Discovery announces a cost-savings–driven restructuring that includes halting HBO Max original production in Europe (Nordics, Central Europe, the Netherlands, and Turkey) and terminating the global HBO Max rollout in favor of a France-focused combined HBO Max/Discovery+ service yet to be named. Equativ, previously Smart Adserver, reveals a strategic investment in Nowtilus to extend its connected TV (CTV) capabilities; Nowtilus’ SSAI tech will be integrated into Equativ’s programmatic video stack, while Nowtilus continues to operate independently under the Serverside.ai brand. Arnaud Créput, CEO of Equativ, describes the deal as accelerating its advanced TV capabilities and delivering an interoperable, agnostic solution for TV and video.
Read original sourceNowtilus: Frequently Asked Questions
What is Nowtilus?
Nowtilus is a B2B AdTech company that provides server-side ad insertion and OTT video delivery infrastructure for broadcasters, telcos, publishers and streaming operators.
Who uses Nowtilus?
Broadcasters, OTT platforms, pay TV operators, telcos, content owners and video distributors use Nowtilus to deliver and monetise live and on-demand streaming video.
How does Nowtilus make money?
Nowtilus makes money through enterprise software licensing for SSAI and OTT workflow infrastructure, plus implementation and monetisation-related service revenue.
Company Facts
- Founded
- 2007
- Headquarters
- Germany
- Core Segment
- AdTech Vendor
- Official Link
- nowtilus.tv