Synamedia

Synamedia sells enterprise video infrastructure and monetisation software to media operators. Its business model combines recurring software licensing for streaming, delivery and advertising platforms with implementation and integration work for large-scale deployments. The company creates value by helping broadcasters and operators distribute video efficiently, reduce delivery costs, launch OTT services faster, protect premium content and increase ad revenue across linear TV and OTT.

Synamedia is a private B2B video software company serving broadcasters, pay-TV operators, telecom providers, streaming platforms and content owners. Its product suite covers video delivery infrastructure, cloud-native streaming UX, OTT application enablement, content distribution, anti-piracy and addressable advertising. The company’s advertising layer, centred on Iris, supports ad serving across broadcast and streaming, including server-side ad insertion, first-party data activation and integration with programmatic demand partners.

The company makes money by licensing software platforms and infrastructure to enterprise media and operator customers, typically through recurring contracts, platform fees and deployment-related services. Its value proposition is operational: help operators launch and run streaming services, improve video delivery economics, protect premium content and increase monetisation from advertising and subscriptions.