Synamedia
B2B video software and TV advertising monetisation provider.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Synamedia Ltd.
- Entity type
- COMPANY
- Founded
- 2018
- Headquarters
- 51 Clivemont Rd, Maidenhead SL6 7BZ
- Company size
- 1,001–5,000
- Market role
- AdTech Vendor
- Official website
- synamedia.com
What Synamedia does
Synamedia sells enterprise video infrastructure and monetisation software to media operators. Its business model combines recurring software licensing for streaming, delivery and advertising platforms with implementation and integration work for large-scale deployments. The company creates value by helping broadcasters and operators distribute video efficiently, reduce delivery costs, launch OTT services faster, protect premium content and increase ad revenue across linear TV and OTT.
Category differentiation
Synamedia is not a consumer streaming service or broadcaster; it sells B2B software to companies that run video services. It is also not a pure ad network, as advertising is only one part of a broader video infrastructure stack.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Synamedia is a private B2B video software company serving broadcasters, pay-TV operators, telecom providers, streaming platforms and content owners. Its product suite covers video delivery infrastructure, cloud-native streaming UX, OTT application enablement, content distribution, anti-piracy and addressable advertising. The company’s advertising layer, centred on Iris, supports ad serving across broadcast and streaming, including server-side ad insertion, first-party data activation and integration with programmatic demand partners. The company makes money by licensing software platforms and infrastructure to enterprise media and operator customers, typically through recurring contracts, platform fees and deployment-related services. Its value proposition is operational: help operators launch and run streaming services, improve video delivery economics, protect premium content and increase monetisation from advertising and subscriptions.
Company news briefing
Briefing updated:
Synamedia continues its strategic evolution under the leadership of CEO Dr Tzvi Gerstl, focusing on fresh positioning showcased at IBC 2026. The company is actively addressing the modernisation of ageing set-top boxes via its Senza Ignite solution to meet ongoing Pay TV demands. Furthermore, Synamedia has expanded its advertising footprint as Telekom Slovenije deployed Synamedia Iris to integrate local advertising into international TV channels.
Business model & monetisation
The company primarily monetises through enterprise SaaS and software licensing, usually under multi-year B2B contracts. Pricing is tied to deployment scale and platform usage, including video delivery volume, subscriber base, infrastructure footprint and advertising activity. Additional revenue comes from implementation, integration and support services for complex operator environments, while ad monetisation products are sold on the basis of revenue uplift and operational efficiency rather than media arbitrage.
- Video platform and infrastructure software
- Software Subscription
- Advertising monetisation platform licensing
- Software Subscription
- Implementation, integration and support services
- Service Fee
- Content security and anti-piracy tooling
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Synamedia
IAB vendor record: 1174
- Cookies declared
- No
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 7, 8, 9, 10
- Declared feature IDs
- 1, 2, 3
- Declared special purpose IDs
- 1, 2
- Declared special feature IDs
- 1, 2
- Indexed sellers.json entries
- 3 · synamedia.com
Products & market categories
Competitors & alternatives
- Broadpeak
Video streaming infrastructure software for OTT, telecom and broadcaster operators.
- Xperi
Media technology company spanning TV platforms, advertising, audio and radio licensing.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Telekom Slovenije brings local advertising to international TV channels with Synamedia Iris
Recorded impact score: 2/5
Telekom Slovenije selects Synamedia Iris to bring local advertising to international TV channels.
IBC 2026 Insights: Conversations from our stand
Recorded impact score: 3.5/5
Fresh positioning, two product firsts, and new booth partners: here's what stood out for Synamedia at IBC 2026 in Amsterdam.
IBC 2026: The new Synamedia | Solving the business of video
Recorded impact score: 4/5
Synamedia has published a new press release titled 'IBC 2026: The new Synamedia | Solving the business of video', which appears to be a major announcement about the company's rebranding or new strategic direction, likely tied to the IBC 2026 trade show.
Synamedia Appoints Dr Tzvi Gerstl as CEO as Company Enters Next Phase of Growth
Recorded impact score: 4/5
Synamedia Appoints Dr Tzvi Gerstl as CEO as Company Enters Next Phase of Growth
Telcos Expanding into Advertising: Strategic or Opportunistic?
Ad Monetization · Recorded impact score: 2/5
VideoWeek published an interview with Chris Le May, Director of Advanced Advertising at Synamedia, examining why telecommunications operators are increasingly entering the advertising market. Le May says telcos are moving beyond enabling addressable advertising to becoming buying destinations themselves. He argues this shift is not merely opportunistic: telco executives see potential existential threats to traditional connectivity revenues and are creating advertising divisions to develop new revenue streams. The interview discusses drivers behind telcos' advertising interest and how relationships between telcos, broadcasters and technology vendors may evolve. The conversation was filmed in Cannes and the piece was published by VideoWeek on July 9, 2026.
- Chris Le May is Director of Advanced Advertising at Synamedia and spoke about telcos moving into advertising.
- Le May says telcos are evolving from enablers of addressable advertising to becoming buying destinations.
Explore company relationships
Questions about Synamedia
What is Synamedia?
Synamedia is a B2B video software company that provides streaming, delivery, monetisation and content protection technology to broadcasters, operators and streaming platforms.
Who uses Synamedia?
Its customers are broadcasters, pay-TV operators, telecom providers, streaming services, content owners, studios and related enterprise media teams.
How does Synamedia make money?
It makes money through enterprise software licensing, recurring platform contracts and related implementation and support services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
18 publicly documented primary sources and citations linked across the market graph.
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