Observed Signal · Oct 22, 2026 · Market Signal · Source: Synamedia · Impact: 2/5
Odido selects Synamedia Go to power its next-generation streaming platform
Synamedia announces that Odido has selected Synamedia Go to power its next-generation streaming platform.
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Connected Companies & Entities
1 Entity mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Mileto Adopts Synamedia Go for OTT Expansion
Synamedia announced that Brazilian pay-TV operator Mileto Tecnologia has selected the Synamedia Go platform as the foundation for its next-generation OTT streaming service. Mileto will use Synamedia Go’s modular, multi-tenant SaaS architecture to support rapid OTT growth, AI-driven discovery and personalized recommendations, and new monetization paths including multi-brand capabilities for ISPs. Mileto is also deploying Synamedia’s VideoGuard conditional access system to secure its DTH service. The move follows Mileto’s recent strategic actions, including its acquisition of OiTV, a distribution agreement with SES, and the launch of a new customer service portal.
IBC 2026: The new Synamedia | Solving the business of video
Synamedia has published a new press release titled 'IBC 2026: The new Synamedia | Solving the business of video', which appears to be a major announcement about the company's rebranding or new strategic direction, likely tied to the IBC 2026 trade show.
Viamedia.ai joins Go Addressable for addressable TV expansion
Viamedia.ai, a next-generation ad tech company focused on local-first omni-channel advertising, has joined Go Addressable, an industry trade group promoting addressable TV advertising and deterministic identity. By joining, Viamedia will make its patented addressable TV technology available to broadcasters and MVPDs, opening up high-quality broadcast ad inventory for improved targeting and monetization. The company's Parrot Ad Decisioning System (ADS) platform manages and monetizes linear, CTV, and programmatic advertising, unifying ad delivery across screens. Earlier this year, Viamedia partnered with Hearst Television to enable household-level addressability for broadcast TV. The move aims to educate buyers and expand the use of precise targeting across cable and broadcast, making linear TV more measurable.
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