LiquidM
Programmatic DSP technology for advertisers, agencies and trading desks.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- LiquidM Technology GmbH
- Entity type
- COMPANY
- Founded
- 2013
- Headquarters
- Germany
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- liquidm.com
What LiquidM does
LiquidM operates a B2B adtech model centred on demand-side software. It creates value by giving advertisers and agencies a single platform to plan, buy, activate and optimise programmatic campaigns across multiple digital channels. As part of Equativ, the platform also benefits from integration with adjacent supply, curation and creative capabilities, which increases workflow efficiency and strengthens buyer retention.
Category differentiation
LiquidM is a B2B programmatic demand-side advertising platform and legal entity within Equativ, not a consumer app or independent media owner. It is distinct from SSPs and publishers because its direct role is buying-side campaign execution for advertisers and agencies.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
LiquidM Technology GmbH is a Berlin-based adtech company operating as the LiquidM DSP brand within Equativ. It provides self-service programmatic media buying technology for advertisers, agencies and trading desks, with core capabilities in campaign management, bidding, activation, reporting and optimisation across web, mobile and connected TV inventory. The company generates revenue from platform usage tied to programmatic media buying, enterprise commercial agreements and related managed services within the wider Equativ stack. Its direct customers are business users rather than consumers, especially media buyers seeking a programmatic buying interface connected to curated and omnichannel inventory.
Company news briefing
Briefing updated:
The European Media Marketplace has advanced its growth phase by appointing Christophe Parcot as Non-Executive Chairman. Furthermore, partnership developments highlight expanded advertising capabilities, including Equativ becoming an official partner to bring ChatGPT ads to brands.
Business model & monetisation
LiquidM monetises through platform fees and programmatic take rates linked to media buying activity, typically structured through enterprise agreements based on spend, usage volume and service scope. Within the broader Equativ commercial model, additional revenue can come from managed programmatic services and value-added modules such as creative enhancements and curation workflows.
- DSP platform usage tied to programmatic media buying
- Percentage Take-Rate
- Enterprise software access and workflow tooling
- Software Subscription
- Managed campaign execution and optimisation support
- Service Fee
- Value-added creative and curation modules
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
LiquidM Technology GmbH
IAB vendor record: 254
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 3, 4, 7
- Declared feature IDs
- 3
- Declared special purpose IDs
- 1, 2
- Declared special feature IDs
- 1
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Technical Support, Manager, Americas(Manager) | Customer Success | Sao Paulo | |
| IT Support Specialist(Mid-Level) | Engineering | Paris | |
| Sales Director, Japan(Director) | Sales | Tokyo | |
| Team Lead, Account Manager(Lead) | Demand | Mexico City | |
| Account Manager, Programmatic(Mid-Level) | Sales | Los Angeles |
Explore company relationships
Questions about LiquidM
What is LiquidM?
LiquidM is a Berlin-based programmatic DSP technology company operating within Equativ, providing media buying, bidding and campaign management tools for advertisers and agencies.
Who uses LiquidM?
Advertisers, media agencies, programmatic traders and trading desks use LiquidM to plan, activate and optimise digital ad campaigns.
How does LiquidM make money?
LiquidM makes money through platform fees, media-spend-linked take rates and related managed services for programmatic campaign execution.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
13 publicly documented primary sources and citations linked across the market graph.
Continue your research on LiquidM
Explorer includes additional company details, a Watchlist for up to 25 companies and your personal Strategic Intelligence Agent. It monitors your market daily and delivers tailored briefings with clear strategic context whenever relevant news occurs.
Free, with no time limit.