LiquidM
LiquidM is a programmatic DSP technology for advertisers, agencies and trading desks.
Analyst Perspective
LiquidM Technology GmbH is a Berlin-based adtech company operating as the LiquidM DSP brand within Equativ. It provides self-service programmatic media buying technology for advertisers, agencies and trading desks, with core capabilities in campaign management, bidding, activation, reporting and optimisation across web, mobile and connected TV inventory. The company generates revenue from platform usage tied to programmatic media buying, enterprise commercial agreements and related managed services within the wider Equativ stack. Its direct customers are business users rather than consumers, especially media buyers seeking a programmatic buying interface connected to curated and omnichannel inventory.
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Key insights about LiquidM
Category Differentiation
LiquidM is a B2B programmatic demand-side advertising platform and legal entity within Equativ, not a consumer app or independent media owner. It is distinct from SSPs and publishers because its direct role is buying-side campaign execution for advertisers and agencies.
LiquidM: About
LiquidM operates a B2B adtech model centred on demand-side software. It creates value by giving advertisers and agencies a single platform to plan, buy, activate and optimise programmatic campaigns across multiple digital channels. As part of Equativ, the platform also benefits from integration with adjacent supply, curation and creative capabilities, which increases workflow efficiency and strengthens buyer retention.
How LiquidM Works & Monetises
Business model analysis and core revenue streams
LiquidM monetises through platform fees and programmatic take rates linked to media buying activity, typically structured through enterprise agreements based on spend, usage volume and service scope. Within the broader Equativ commercial model, additional revenue can come from managed programmatic services and value-added modules such as creative enhancements and curation workflows.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (LiquidM)
Roqad: Pioneering Privacy-First Identity Solutions for AdTech
Roqad is an identity-focused adtech company that builds privacy-first identity solutions for anonymized users and cookieless environments. The About page describes the company’s mission to address multi-device fragmentation and churn by providing tools and insights for identity resolution while complying with global privacy regulations. The page profiles senior leadership and sales/execution teams, including Co-Founder & CEO Carsten Frien and other executives with backgrounds across adtech, data, and product (LiquidM, madvertise, Adjust, Quantcast, Anonos, Verve Group, Zeotap Data, Advendio). It also references a commercial/organizational change tied to Zeotap Data and emphasizes partnerships and data-product development for programmatic and social advertising ecosystems.
Read original sourceLiquidM: Frequently Asked Questions
What is LiquidM?
LiquidM is a Berlin-based programmatic DSP technology company operating within Equativ, providing media buying, bidding and campaign management tools for advertisers and agencies.
Who uses LiquidM?
Advertisers, media agencies, programmatic traders and trading desks use LiquidM to plan, activate and optimise digital ad campaigns.
How does LiquidM make money?
LiquidM makes money through platform fees, media-spend-linked take rates and related managed services for programmatic campaign execution.
Company Facts
- Founded
- 2013
- Headquarters
- Germany
- Core Segment
- AdTech Vendor
- Company Size
- 10–49
- Official Link
- liquidm.com