Sharethrough
Programmatic SSP and ad exchange focused on curated, sustainable supply.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Sharethrough, Inc.
- Entity type
- COMPANY
- Founded
- 2008
- Headquarters
- 5455 Gaspe Avenue Suite #730, Montreal, Quebec, H2T 3B3, Canada
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- sharethrough.com
What Sharethrough does
Sharethrough operates a two-sided adtech platform. On the supply side, it integrates with publishers to manage, package and monetise ad inventory across web, in-app and CTV. On the demand side, it gives advertisers, agencies and buying platforms access to that inventory through exchange, curated marketplace and campaign activation products. Value is created by matching demand with premium supply, improving yield for publishers, and offering buyers better-performing, brand-safe and lower-emission inventory paths.
Category differentiation
Sharethrough is an adtech infrastructure company, not a consumer social sharing tool or publisher. It is best understood as an SSP and ad exchange with advertiser-facing activation and curation products, rather than a full-service media agency.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Sharethrough is a Canadian adtech company founded in 2008 that operates a programmatic ad exchange and supply-side platform for publishers, advertisers, agencies and DSPs. Its core business centres on helping publishers monetise inventory across native, display, video, mobile app and connected TV environments, while giving buyers access to curated supply and campaign execution tools. The company has been particularly associated with native advertising, supply-path curation and sustainability-oriented products such as carbon measurement and lower-emission private marketplaces. The business makes money primarily by taking a percentage of media spend transacted through its exchange and SSP infrastructure, with additional value capture from curated marketplaces, premium inventory packaging and add-on optimisation capabilities. Publisher-facing tools such as SmartSuite and PubMaestro support yield and operational management, while advertiser-facing products such as Sharethrough+, GreenPMPs and CTV ad enhancements help buyers activate and optimise campaigns. Financial evidence indicates Sharethrough merged with Equativ, meaning it should be viewed as part of a larger independent adtech platform rather than a fully standalone operator.
Company news briefing
Briefing updated:
Sharethrough has completed its full brand transition into Equativ, consolidating its digital presence and updating its corporate identity following their merger. Building upon this unified structure, Equativ has expanded its AI-powered advertising capabilities by partnering to bring ChatGPT ads to brands, while the European Media Marketplace appointed Christophe Parcot as Non-Executive Chairman. Furthermore, the platform has scaled its ecosystem through partnerships with Genius Sports to introduce live sports moment targeting to StackAdapt and collaborated with Valiuz to launch Shoppable Ads for retail media.
Business model & monetisation
Sharethrough monetises mainly through a programmatic take-rate on media transactions flowing through its exchange and SSP. It also captures revenue from curated private marketplaces and premium supply packaging, where differentiated or sustainability-filtered inventory can support stronger economics. Ancillary monetisation comes from advertiser-facing activation tools and creative enhancement capabilities tied to campaign execution. Free tools such as the carbon emissions estimator appear to function as lead generation for paid media buying and curation products.
- Programmatic media transactions through exchange and SSP
- Percentage take-rate on advertiser spend or publisher monetisation flows
- Curated private marketplaces and premium supply packaging
- Higher-margin marketplace and curation economics
- Advertiser activation and campaign management access
- Platform-linked media buying revenue
- CTV creative enhancement capabilities
- Value-added feature monetisation tied to campaigns
- Free sustainability tools
- Lead generation into paid media products
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Sharethrough, Inc
IAB vendor record: 80
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 3, 4, 7, 10
- Declared feature IDs
- 1, 2, 3
- Declared special purpose IDs
- 1, 2, 3
- Declared special feature IDs
- 1
- Indexed sellers.json entries
- 5,293 · sharethrough.com
Products & market categories
Technology
Media Channel
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Equativ Brings ChatGPT Ads to Brands as Advertising Partner
Recorded impact score: 4/5
Equativ, the company formerly known as Sharethrough, announces a new partnership to bring ChatGPT ads to brands, marking a significant product launch and expansion into AI-powered advertising.
Sharethrough is now Equativ: United as One
Recorded impact score: 4.5/5
The blog page has been rebranded from Sharethrough to Equativ, with the title changed to 'Blog — Equativ' and the logo updated. The page now prominently features the announcement 'United as One: Sharethrough is now Equativ' with a link to the press release. The navigation and content have been updated to reflect the Equativ brand, including new product categories and a refreshed article list.
Sharethrough is now Equativ
Recorded impact score: 3.5/5
The blog page has been rebranded from Sharethrough to Equativ, with the title changed to 'Blog — Equativ' and the logo updated. The page now features new blog articles and a press release about Christophe Parcot being appointed as Non-Executive Chairman of European Media Marketplace.
Blog page content removed
Recorded impact score: 3/5
The Sharethrough blog page has been stripped of its previous content including the blog heading and the 'United as One: Sharethrough is now Equativ' announcement.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Technical Support, Manager, Americas(Manager) | Customer Success | Sao Paulo | |
| IT Support Specialist(Mid-Level) | Engineering | Paris | |
| Sales Director, Japan(Director) | Sales | Tokyo | |
| Team Lead, Account Manager(Lead) | Demand | Mexico City | |
| Account Manager, Programmatic(Mid-Level) | Sales | Los Angeles |
Explore company relationships
Questions about Sharethrough
What is Sharethrough?
Sharethrough is a programmatic ad exchange and supply-side platform focused on native, display, video and CTV advertising, with added emphasis on curated and sustainability-led supply.
Who uses Sharethrough?
Its users are mainly publishers, site operators, advertiser brands, media agencies and DSPs that buy or sell programmatic ad inventory.
How does Sharethrough make money?
It mainly earns a take-rate on media spend and inventory monetisation flowing through its exchange, plus additional revenue from curated marketplaces and related platform capabilities.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
21 publicly documented primary sources and citations linked across the market graph.
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