Sharethrough

Sharethrough operates a two-sided adtech platform. On the supply side, it integrates with publishers to manage, package and monetise ad inventory across web, in-app and CTV. On the demand side, it gives advertisers, agencies and buying platforms access to that inventory through exchange, curated marketplace and campaign activation products. Value is created by matching demand with premium supply, improving yield for publishers, and offering buyers better-performing, brand-safe and lower-emission inventory paths.

Sharethrough is a Canadian adtech company founded in 2008 that operates a programmatic ad exchange and supply-side platform for publishers, advertisers, agencies and DSPs. Its core business centres on helping publishers monetise inventory across native, display, video, mobile app and connected TV environments, while giving buyers access to curated supply and campaign execution tools. The company has been particularly associated with native advertising, supply-path curation and sustainability-oriented products such as carbon measurement and lower-emission private marketplaces.

The business makes money primarily by taking a percentage of media spend transacted through its exchange and SSP infrastructure, with additional value capture from curated marketplaces, premium inventory packaging and add-on optimisation capabilities. Publisher-facing tools such as SmartSuite and PubMaestro support yield and operational management, while advertiser-facing products such as Sharethrough+, GreenPMPs and CTV ad enhancements help buyers activate and optimise campaigns. Financial evidence indicates Sharethrough merged with Equativ, meaning it should be viewed as part of a larger independent adtech platform rather than a fully standalone operator.