Sharethrough
Sharethrough is a programmatic SSP and ad exchange focused on curated, sustainable supply.
Analyst Perspective
Sharethrough is a Canadian adtech company founded in 2008 that operates a programmatic ad exchange and supply-side platform for publishers, advertisers, agencies and DSPs. Its core business centres on helping publishers monetise inventory across native, display, video, mobile app and connected TV environments, while giving buyers access to curated supply and campaign execution tools. The company has been particularly associated with native advertising, supply-path curation and sustainability-oriented products such as carbon measurement and lower-emission private marketplaces. The business makes money primarily by taking a percentage of media spend transacted through its exchange and SSP infrastructure, with additional value capture from curated marketplaces, premium inventory packaging and add-on optimisation capabilities. Publisher-facing tools such as SmartSuite and PubMaestro support yield and operational management, while advertiser-facing products such as Sharethrough+, GreenPMPs and CTV ad enhancements help buyers activate and optimise campaigns. Financial evidence indicates Sharethrough merged with Equativ, meaning it should be viewed as part of a larger independent adtech platform rather than a fully standalone operator.
Analyst Signal Briefing
Updated: 29 Jun 2026Sharethrough has officially completed its merger with Equativ, unifying under the Equativ brand to create a global end-to-end media platform. This consolidation is supported by new leadership across the Americas and global divisions, alongside the integration of creative intelligence via SofiaPulse and advanced attention metrics through Adelaide. The firm continues to lead industry sustainability initiatives, such as the Green Media Summit 2025, while expanding its AI capabilities and premium monetisation reach across CTV and digital out-of-home through strategic partnerships with Shinka and the IAB Tech Lab.
Explorer Tier
Start exploring for free
Start with public company intelligence. Save companies, build your first watchlist, and unlock deeper strategic insights when you are ready.
- View public Company Profiles
- Save/watch companies
- Build your first Watchlist
- Access additional market signals
Key insights about Sharethrough
Category Differentiation
Sharethrough is an adtech infrastructure company, not a consumer social sharing tool or publisher. It is best understood as an SSP and ad exchange with advertiser-facing activation and curation products, rather than a full-service media agency.
Sharethrough: About
Sharethrough operates a two-sided adtech platform. On the supply side, it integrates with publishers to manage, package and monetise ad inventory across web, in-app and CTV. On the demand side, it gives advertisers, agencies and buying platforms access to that inventory through exchange, curated marketplace and campaign activation products. Value is created by matching demand with premium supply, improving yield for publishers, and offering buyers better-performing, brand-safe and lower-emission inventory paths.
How Sharethrough Works & Monetises
Business model analysis and core revenue streams
Sharethrough monetises mainly through a programmatic take-rate on media transactions flowing through its exchange and SSP. It also captures revenue from curated private marketplaces and premium supply packaging, where differentiated or sustainability-filtered inventory can support stronger economics. Ancillary monetisation comes from advertiser-facing activation tools and creative enhancement capabilities tied to campaign execution. Free tools such as the carbon emissions estimator appear to function as lead generation for paid media buying and curation products.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Technology
Media Channel
Recent Signals (Sharethrough)
United as One: Sharethrough is now Equativ
We're officially one team as Sharethrough and Equativ come together under the Equativ name!
Read original sourceUnited as One: Sharethrough is now Equativ
We're officially one team as Sharethrough and Equativ come together under the Equativ name!
Read original sourceUnited as One: Sharethrough is now Equativ
Sharethrough has merged with Equativ, solidifying its global position as a leading end-to-end media platform.
Read original sourceCompany Facts
- Founded
- 2008
- Headquarters
- 5455 Gaspe Avenue Suite #730, Montreal, Quebec, H2T 3B3, Canada
- Core Segment
- AdTech Vendor
- Company Size
- 10–49
- Official Link
- sharethrough.com