Sharethrough
Sharethrough is a programmatic SSP and ad exchange focused on curated, sustainable supply.
Analyst Perspective
Sharethrough is a Canadian adtech company founded in 2008 that operates a programmatic ad exchange and supply-side platform for publishers, advertisers, agencies and DSPs. Its core business centres on helping publishers monetise inventory across native, display, video, mobile app and connected TV environments, while giving buyers access to curated supply and campaign execution tools. The company has been particularly associated with native advertising, supply-path curation and sustainability-oriented products such as carbon measurement and lower-emission private marketplaces. The business makes money primarily by taking a percentage of media spend transacted through its exchange and SSP infrastructure, with additional value capture from curated marketplaces, premium inventory packaging and add-on optimisation capabilities. Publisher-facing tools such as SmartSuite and PubMaestro support yield and operational management, while advertiser-facing products such as Sharethrough+, GreenPMPs and CTV ad enhancements help buyers activate and optimise campaigns. Financial evidence indicates Sharethrough merged with Equativ, meaning it should be viewed as part of a larger independent adtech platform rather than a fully standalone operator.
Analyst Signal Briefing
Archived (Stand: 20 Jul 2026)No new strategic signals in the last 90 days. Showing historical briefing.
Sharethrough has finalised its integration into Equativ, completing the brand transition and consolidating digital assets following the May 2026 merger. This unification facilitates Equativ’s AI-driven strategy, which features containerised SSP decisioning and vector-based targeting pilots with agencies such as WPP and Dentsu. Building on the integration of Adelaide’s attention metrics and previous leadership appointments, the entity is prioritising high-impact CTV monetisation and sovereign European ad tech solutions ahead of the European Media Marketplace’s September 2026 launch.
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Key insights about Sharethrough
Category Differentiation
Sharethrough is an adtech infrastructure company, not a consumer social sharing tool or publisher. It is best understood as an SSP and ad exchange with advertiser-facing activation and curation products, rather than a full-service media agency.
Sharethrough: About
Sharethrough operates a two-sided adtech platform. On the supply side, it integrates with publishers to manage, package and monetise ad inventory across web, in-app and CTV. On the demand side, it gives advertisers, agencies and buying platforms access to that inventory through exchange, curated marketplace and campaign activation products. Value is created by matching demand with premium supply, improving yield for publishers, and offering buyers better-performing, brand-safe and lower-emission inventory paths.
How Sharethrough Works & Monetises
Business model analysis and core revenue streams
Sharethrough monetises mainly through a programmatic take-rate on media transactions flowing through its exchange and SSP. It also captures revenue from curated private marketplaces and premium supply packaging, where differentiated or sustainability-filtered inventory can support stronger economics. Ancillary monetisation comes from advertiser-facing activation tools and creative enhancement capabilities tied to campaign execution. Free tools such as the carbon emissions estimator appear to function as lead generation for paid media buying and curation products.
Revenue Channels
Products & Services in Categories
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Technology
Media Channel
Recent Signals (Sharethrough)
Blog page content removed
The Sharethrough blog page has been stripped of its previous content including the blog heading and the 'United as One: Sharethrough is now Equativ' announcement.
Read original sourceUnited as One: Sharethrough is now Equativ
Sharethrough and Equativ will now operate under the Equativ brand solidifying global position as leading end-to-end media platform.
Read original sourceQuo Vadis Archive: Recent AdTech Signals
This archive page aggregates a broad set of recent AdTech/MarTech signals, listing numerous entries with dates and concise briefs. The collection spans product launches, partnerships, platform updates, regulatory actions, and AI/tooling developments across retailers, publishers, social platforms, and search advertisers. Notable items include Equativ’s completion of the Sharethrough integration, Paramount+ launching an ad-supported plan in the DACH region, YouTube renaming FameBit to BrandConnect, TikTok’s EU data portability API under the DMA, and Adobe’s announced acquisition of Semrush for about $1.9B. The page functions as an index of industry movements (RECENT SIGNALS) rather than a single narrative, compiling dozens of individual events to provide a reference snapshot of the evolving adtech landscape.
Read original sourceCompany Facts
- Founded
- 2008
- Headquarters
- 5455 Gaspe Avenue Suite #730, Montreal, Quebec, H2T 3B3, Canada
- Core Segment
- AdTech Vendor
- Company Size
- 10–49
- Official Link
- sharethrough.com