Zappi

The business operates an enterprise research and insights platform that standardises and automates common market research workflows such as concept testing, advertising pre-testing and brand health tracking. It creates value by providing pre-packaged study designs, embedded statistical tools and automated analysis so that insights and marketing teams can run research more quickly and at lower per-study cost than bespoke agency projects, while building cumulative learning across tests.

Revenue is generated through named-organisation SaaS subscriptions that grant access to the platform and specific feature bundles, layered with a credits-based consumption model to fund individual studies. Additional value and revenue come from optional professional services, such as configuration, reporting and advanced analytics support, and from bespoke commercial arrangements for global enterprises that need custom norms, audiences or integrations.

ZappiStore Limited is a UK-based provider of an automated consumer research and insights platform used for concept testing, advertising development and brand tracking. The company offers connected “systems” for innovation, advertising and brand health, combining survey-based data collection, statistical models and automated reporting to support iterative product development and marketing decisions.

Zappi generates revenue primarily from enterprise software subscriptions to its research platform, augmented by a credit-based model for running individual studies and optional professional services. Its customers are corporate insights, marketing and product teams at consumer brands and agencies that require scalable, faster alternatives to traditional custom market research, particularly in sectors such as FMCG/CPG, retail and media.