Zappi
Zappi is a consumer insights software for agile research, ad testing and brand tracking.
Analyst Perspective
Zappi is a private B2B consumer insights software company founded in 2012. It provides a cloud-based platform for on-demand market research, ad testing, innovation and concept testing, and brand tracking, with AI-generated reporting, benchmarking, and centralised data storage. Its products are designed to help enterprise teams move from traditional project-based research towards continuous, iterative consumer learning. The company makes money primarily through enterprise SaaS subscriptions for its platform and solutions, with additional revenue from paid add-ons and consulting services. Its direct customers are enterprise insights teams, brand marketers, product and innovation teams, and some agencies that use the platform to run research faster, evaluate advertising and concepts, and monitor brand performance.
Analyst Signal Briefing
Updated: 14 Aug 2026Building on its launch of Amplify AI and the Amplify Hub, Zappi’s AI-powered innovation system recently earned Gold at the 2026 International Business Awards. The suite enables high-volume social video testing via synthetic respondents with 84% predictive accuracy, facilitating faster brand signals. Alongside these technical advancements, the company maintains a strategic focus on creative authenticity and bilingual engagement, with leadership advocating for nuanced marketing approaches surrounding the 2026 FIFA World Cup and America250 to better serve diverse consumer segments.
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Key insights about Zappi
Category Differentiation
This is a B2B consumer insights and market research software company, not an EV charger product or a media buying platform. It competes more with research and insights vendors than with DSPs, SSPs, or ad networks.
Zappi: About
Zappi operates a software-led market research model. It replaces slower custom research processes with a recurring-use platform that standardises survey execution, testing methodologies, reporting, and benchmarking across advertising, innovation, and brand measurement use cases. The platform creates value by reducing time-to-insight, centralising research data, and enabling repeated use across multiple teams. Human consulting services extend the platform for design, analysis, and interpretation support.
How Zappi Works & Monetises
Business model analysis and core revenue streams
Zappi primarily uses an enterprise SaaS subscription model with custom quote-based pricing for platform access and solution bundles. Revenue is supplemented by paid add-ons such as advanced analytics, custom audiences, and benchmarking norms, as well as professional and managed services including consulting, research design support, execution assistance, and fully managed programmes.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Zappi: Key Competitors & Alternatives
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Real-time market research SaaS with integrated consumer panel.
Recent Signals (Zappi)
Introducing Amplify AI: Fast brand signals for social video
Zappi has launched Amplify AI, a new product providing fast brand signals for social video.
Read original sourceZappi launches Amplify AI and the new Amplify Hub, the next evolution of its connected ad testing system
Zappi launches Amplify AI and the new Amplify Hub, the next evolution of its connected ad testing system
Read original sourceFrom big bets to lots of little: Why we built Amplify AI
From big bets to lots of little: Why we built Amplify AI
Read original sourceZappi: Frequently Asked Questions
What is Zappi?
Zappi is a B2B consumer insights platform that helps companies run market research, ad testing, innovation testing, and brand tracking with automated reporting and benchmarking.
Who uses Zappi?
It is used by enterprise insights teams, brand marketers, product and innovation teams, marketing leaders, and some agencies needing faster research and testing workflows.
How does Zappi make money?
It makes money mainly through enterprise SaaS subscriptions, with additional revenue from paid add-ons, benchmarking, custom audiences, and consulting services.
Company Facts
- Founded
- 2012
- Core Segment
- MarTech Vendor
- Company Size
- 201–500
- Official Link
- zappi.io