Zappi

Zappi operates a software-led market research model. It replaces slower custom research processes with a recurring-use platform that standardises survey execution, testing methodologies, reporting, and benchmarking across advertising, innovation, and brand measurement use cases. The platform creates value by reducing time-to-insight, centralising research data, and enabling repeated use across multiple teams. Human consulting services extend the platform for design, analysis, and interpretation support.

Zappi is a private B2B consumer insights software company founded in 2012. It provides a cloud-based platform for on-demand market research, ad testing, innovation and concept testing, and brand tracking, with AI-generated reporting, benchmarking, and centralised data storage. Its products are designed to help enterprise teams move from traditional project-based research towards continuous, iterative consumer learning.

The company makes money primarily through enterprise SaaS subscriptions for its platform and solutions, with additional revenue from paid add-ons and consulting services. Its direct customers are enterprise insights teams, brand marketers, product and innovation teams, and some agencies that use the platform to run research faster, evaluate advertising and concepts, and monitor brand performance.