SurveySparrow

SurveySparrow operates a multi-product B2B SaaS model centred on feedback capture and experience management. It creates value by helping organisations collect structured responses across web, email, embedded widgets, mobile, and conversational interfaces, then convert that data into operational actions through reporting, automation, integrations, and linked support workflows. Commercially, it expands account value by packaging core survey capabilities with premium modules such as enterprise governance, NPS, reputation management, 360 assessments, chatbot-based collection, and developer API access.

SurveySparrow is a private B2B software company offering a cloud-based customer experience and feedback management platform. Its core product suite lets organisations create and distribute surveys, capture customer and employee feedback, analyse responses, automate follow-up workflows, and integrate survey data into wider business systems. The platform spans conversational surveys, NPS, offline data collection, 360 assessments, reputation management, website chatbots, ticketing, and API access.

The company makes money primarily through recurring SaaS subscriptions, with pricing structured around feature access, usage limits, users, integrations, and enterprise requirements. Its direct customers are business teams rather than consumers, especially customer experience, product, HR, marketing, support, and developer teams at mid-market and enterprise organisations seeking a more accessible alternative to larger survey and experience management vendors.