SurveySparrow
B2B survey and experience management software for feedback workflows.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- SurveySparrow Inc.
- Entity type
- COMPANY
- Founded
- 2017
- Company size
- 201–500
- Market role
- MarTech Vendor
- Official website
- surveysparrow.com
What SurveySparrow does
SurveySparrow operates a multi-product B2B SaaS model centred on feedback capture and experience management. It creates value by helping organisations collect structured responses across web, email, embedded widgets, mobile, and conversational interfaces, then convert that data into operational actions through reporting, automation, integrations, and linked support workflows. Commercially, it expands account value by packaging core survey capabilities with premium modules such as enterprise governance, NPS, reputation management, 360 assessments, chatbot-based collection, and developer API access.
Category differentiation
SurveySparrow is a B2B survey and experience management software platform, not a market research agency or consumer survey panel. It competes with survey and CX software vendors rather than adtech or media companies.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
SurveySparrow is a private B2B software company offering a cloud-based customer experience and feedback management platform. Its core product suite lets organisations create and distribute surveys, capture customer and employee feedback, analyse responses, automate follow-up workflows, and integrate survey data into wider business systems. The platform spans conversational surveys, NPS, offline data collection, 360 assessments, reputation management, website chatbots, ticketing, and API access. The company makes money primarily through recurring SaaS subscriptions, with pricing structured around feature access, usage limits, users, integrations, and enterprise requirements. Its direct customers are business teams rather than consumers, especially customer experience, product, HR, marketing, support, and developer teams at mid-market and enterprise organisations seeking a more accessible alternative to larger survey and experience management vendors.
Company news briefing
Briefing updated:
SurveySparrow is currently capitalising on the scheduled 2026 shutdown of competitor GetFeedback by positioning its platform as a primary migration destination for displaced users. Under the leadership of CEO Shihab Muhammed, the firm has formalised its evolution from a standard feedback tool into an omnichannel experience platform. This strategic transition focuses on replacing traditional survey structures with conversational dialogue to enhance user engagement across its service suite.
Business model & monetisation
The company monetises through tiered SaaS subscriptions with a freemium entry point and paid plans that scale by feature set, response volumes, contacts, emails, integrations, users, and API usage. Enterprise packages likely use custom pricing for security, governance, advanced administration, and larger-scale deployment. Additional revenue comes from premium modules and add-ons, including higher limits, more users, and specialised CX or feedback workflows.
- Core survey and feedback platform subscriptions
- Software Subscription
- Enterprise plans with governance, security, and advanced reporting
- Software Subscription
- Premium modules such as NPS, reputation, and 360 assessment
- Software Subscription
- Add-ons for users, response limits, and usage expansions
- Software Subscription
- API access and higher automation limits
- Pay-per-Use
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Competitors & alternatives
- QuestionPro
B2B survey, research and experience management software platform.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Business Development Representative - US(Junior) | Business Development | Chennai, India | |
| Customer Growth Specialist(Mid-Level) | Farming | Chennai |
Explore company relationships
Questions about SurveySparrow
What is SurveySparrow?
SurveySparrow is a B2B cloud platform for surveys, feedback collection, and experience management across customer, employee, and product use cases.
Who uses SurveySparrow?
It is used by customer experience, product, HR, marketing, support, and developer teams at businesses ranging from smaller firms to large enterprises.
How does SurveySparrow make money?
It earns revenue mainly from tiered SaaS subscriptions, enterprise plans, premium modules, and usage-based add-ons such as higher limits and API access.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
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