OpinionX
OpinionX is a b2B survey software for advanced product and pricing research.
Analyst Perspective
OpinionX is an Irish private software company that provides a web-based market research and survey platform for product teams, UX researchers, founders and insight teams. Its core product helps businesses run advanced preference and prioritisation studies, including conjoint analysis, MaxDiff, pairwise comparison, segmentation and ranking surveys, with automated analysis and visualisation. The company is positioned as a B2B SaaS platform rather than a general consumer survey app. The business makes money primarily through a freemium subscription model: free survey creation with participant limits drives adoption, while paid plans monetise higher response volumes, advanced analytics, collaboration and enterprise support. OpinionX also appears to generate additional revenue from research guidance and prepaid consulting bundled into premium tiers, extending the platform from software into light-touch expert services.
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Key insights about OpinionX
Category Differentiation
OpinionX is a B2B survey and market research software platform for product and insight teams, not a general opinion media site or consumer polling publisher. It is closer to research tooling such as Qualtrics or Conjointly than to advertising technology vendors.
OpinionX: About
OpinionX operates a B2B SaaS model centred on advanced survey and choice-modelling workflows. It creates value by giving non-specialist teams access to research methods that would otherwise require heavier tooling, manual statistical work or external consultants. The free tier lowers adoption friction, while paid plans capture revenue from teams needing larger studies, deeper analysis, collaboration and premium support. Service add-ons and consulting embedded in higher tiers increase account value and help customers execute more sophisticated research projects.
How OpinionX Works & Monetises
Business model analysis and core revenue streams
The primary monetisation model is freemium SaaS. OpinionX offers a free entry plan with usage caps to acquire users, then converts teams to annual subscription plans for greater participant limits, advanced methodologies, collaboration and enterprise functionality. A secondary revenue stream comes from prepaid consulting and research specialist support included with premium tiers or sold as an add-on style service. This combines software subscription revenue with service-led expansion within higher-value accounts.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (OpinionX)
Conjoint Analysis vs. Analytic Hierarchy Process (AHP) — Explanations, Differences, Examples, Use Cases
New blog post comparing conjoint analysis and AHP methods.
Read original sourceOpinionX: Frequently Asked Questions
What is OpinionX?
OpinionX is a B2B survey and market research platform used to run advanced preference, prioritisation and pricing studies.
Who uses OpinionX?
Its main users are product teams, UX researchers, market researchers, founders and customer insight teams.
How does OpinionX make money?
It uses a freemium SaaS model with paid subscriptions for higher limits and advanced features, plus premium consulting support.
Company Facts
- Founded
- 2020
- Core Segment
- MarTech Vendor
- Company Size
- <10
- Official Link
- opinionx.co