OpinionX
B2B survey software for advanced product and pricing research.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- OpinionX Limited
- Entity type
- COMPANY
- Founded
- 2020
- Company size
- <10
- Market role
- MarTech Vendor
- Official website
- opinionx.co
What OpinionX does
OpinionX operates a B2B SaaS model centred on advanced survey and choice-modelling workflows. It creates value by giving non-specialist teams access to research methods that would otherwise require heavier tooling, manual statistical work or external consultants. The free tier lowers adoption friction, while paid plans capture revenue from teams needing larger studies, deeper analysis, collaboration and premium support. Service add-ons and consulting embedded in higher tiers increase account value and help customers execute more sophisticated research projects.
Category differentiation
OpinionX is a B2B survey and market research software platform for product and insight teams, not a general opinion media site or consumer polling publisher. It is closer to research tooling such as Qualtrics or Conjointly than to advertising technology vendors.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
OpinionX is an Irish private software company that provides a web-based market research and survey platform for product teams, UX researchers, founders and insight teams. Its core product helps businesses run advanced preference and prioritisation studies, including conjoint analysis, MaxDiff, pairwise comparison, segmentation and ranking surveys, with automated analysis and visualisation. The company is positioned as a B2B SaaS platform rather than a general consumer survey app. The business makes money primarily through a freemium subscription model: free survey creation with participant limits drives adoption, while paid plans monetise higher response volumes, advanced analytics, collaboration and enterprise support. OpinionX also generates additional revenue from research guidance and prepaid consulting bundled into premium tiers, extending the platform from software into light-touch expert services.
Business model & monetisation
The primary monetisation model is freemium SaaS. OpinionX offers a free entry plan with usage caps to acquire users, then converts teams to annual subscription plans for greater participant limits, advanced methodologies, collaboration and enterprise functionality. A secondary revenue stream comes from prepaid consulting and research specialist support included with premium tiers or sold as an add-on style service. This combines software subscription revenue with service-led expansion within higher-value accounts.
- Platform subscriptions
- Freemium SaaS with paid annual tiers
- Premium plan upgrades
- Feature and usage-based subscription expansion
- Research specialist consulting
- Prepaid consulting bundled with premium plans
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
What's new in OpinionX: Q3 2026 roundup (pricing research, branching, branding)
Recorded impact score: 2/5
A new blog post summarizing product updates from Q3 2026, including pricing research, branching, and branding features.
Explore company relationships
Questions about OpinionX
What is OpinionX?
OpinionX is a B2B survey and market research platform used to run advanced preference, prioritisation and pricing studies.
Who uses OpinionX?
Its main users are product teams, UX researchers, market researchers, founders and customer insight teams.
How does OpinionX make money?
It uses a freemium SaaS model with paid subscriptions for higher limits and advanced features, plus premium consulting support.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
13 publicly documented primary sources and citations linked across the market graph.
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