OpinionX

OpinionX operates a B2B SaaS model centred on advanced survey and choice-modelling workflows. It creates value by giving non-specialist teams access to research methods that would otherwise require heavier tooling, manual statistical work or external consultants. The free tier lowers adoption friction, while paid plans capture revenue from teams needing larger studies, deeper analysis, collaboration and premium support. Service add-ons and consulting embedded in higher tiers increase account value and help customers execute more sophisticated research projects.

OpinionX is an Irish private software company that provides a web-based market research and survey platform for product teams, UX researchers, founders and insight teams. Its core product helps businesses run advanced preference and prioritisation studies, including conjoint analysis, MaxDiff, pairwise comparison, segmentation and ranking surveys, with automated analysis and visualisation. The company is positioned as a B2B SaaS platform rather than a general consumer survey app.

The business makes money primarily through a freemium subscription model: free survey creation with participant limits drives adoption, while paid plans monetise higher response volumes, advanced analytics, collaboration and enterprise support. OpinionX also appears to generate additional revenue from research guidance and prepaid consulting bundled into premium tiers, extending the platform from software into light-touch expert services.