Dynata

Dynata’s business model centres on operating a large, deeply profiled first-party panel of consumers and business respondents and monetising controlled access to that panel, along with supporting technology and services. It creates value by enabling organisations to design and field surveys, generate custom research data, turn that data into insight, and translate research outputs into addressable advertising audiences and measurement.

Revenue is generated through project-based survey and research work (self-service through to fully managed), licensing of audience segments for advertising activation, and fees for campaign measurement and creative testing. Additional value is created through analytics, predictive modelling and software acquired via bolt-on acquisitions, which are packaged into audience activation and insights products sold on enterprise contracts.

Dynata is a US-based market research and data company formed from the merger of Research Now and Survey Sampling International. It operates a large, permissioned, first-party panel of consumers and business respondents and provides survey-based data collection, insights and analytics services to organisations globally.

The company offers self-service, collaborative and fully managed survey execution, audience creation and activation for advertising, and campaign measurement products such as brand lift and creative testing. Its customers are primarily brands, agencies, market research firms and other enterprises that pay per project, per completed interview, and for access to audience segments, analytics and platform capabilities under commercial contracts.