Dynata
First-party panel and measurement platform for research and advertisers.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Dynata, LLC
- Entity type
- COMPANY
- Founded
- 1977
- Headquarters
- 4 Research Dr, Shelton, Connecticut 06484, United States
- Company size
- 1,001–5,000
- Market role
- Data Provider / Broker
- Official website
- dynata.com
What Dynata does
Dynata operates a data-and-software model centred on a proprietary global panel of verified respondents. It creates value by recruiting and profiling permissioned consumers, packaging that asset into sample access, measurement applications and audience products, and delivering them through self-service modules plus managed services. This gives buyers a single supplier for respondent access, survey execution, brand tracking, creative testing and research-informed audience activation.
Category differentiation
Dynata is not a consumer brand or a pure ad network. It is primarily a B2B market research, panel data and advertising measurement provider built around first-party respondent supply and analytics.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Dynata is a private US-based market research and advertising measurement company built around a large first-party consumer panel. It sells survey sample, audience data, brand lift and creative measurement, and related analytics through both self-service software and managed execution. Its core customers are market researchers, enterprise insights teams, advertisers and media agencies that need access to verified respondents, campaign measurement and research-derived audience segments. The company makes money through a combination of SaaS access to its Dynata+ platform, usage-based pricing for survey sample and research projects, and licensing or activation fees for audience segments and measurement studies. Its proprietary panel asset underpins both research workflows and advertising use cases, allowing it to connect survey-based insight generation with media planning, activation and campaign effectiveness measurement.
Company news briefing
Briefing updated:
Dynata has officially launched its Dynata+ platform to further enhance integrated research capabilities, building on its previous acquisitions of CrowdLab and Sharpr. This deployment aligns with the company’s ongoing focus on data quality maintenance through the strategic integration of synthetic data and the optimisation of respondent incentive structures. Growth strategy remains led by Chief Revenue Officer Richard Henderson, focusing on revenue development and broader organisational expansion following his recent appointment.
Business model & monetisation
Dynata primarily monetises through SaaS platform subscriptions for Dynata+ modules, usage-based pricing for sample procurement and completed respondents, project or campaign fees for brand lift and creative testing studies, and data licensing or activation fees for audience segments and panel-based data products. It also earns service revenue from managed research and measurement execution.
- Survey sample procurement
- Usage-based pricing per completed respondent or study volume
- Research and measurement software access
- Software Subscription
- Brand lift and creative testing studies
- Project-based campaign measurement fees
- Audience segments and activation
- Data licensing or activation fees
- Managed services
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Dynata LLC
IAB vendor record: 110
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 7, 9
- Declared feature IDs
- 1, 2, 3
- Declared special purpose IDs
- 3
Products & market categories
Competitors & alternatives
- Numerator
Consumer purchase data and market intelligence for brands and retailers.
- Circana
Retail, consumer and media measurement platform for enterprises.
- RIWI
Market research platform for global sampling, measurement and syndicated insights.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Senior AI Solution Architect(Senior) | Data, AI & Analytics | Remote – U.S.A. | |
| Member Success Representative - German Speaking - Part Time(Junior) | Customer Success & Client Operations | Remote – Ontario | |
| Member Success Representative (Italian speaking)(Junior) | Customer Success & Client Operations | Remote – Ontario | |
| Senior Director, AI Transformation & Value Creation(Director) | Data, AI & Analytics | Remote – U.S.A. | |
| Product Engineering Manager (Data Products)(Lead) | Engineering & Development | Remote – U.S.A. |
Explore company relationships
Questions about Dynata
What is Dynata?
Dynata is a private market research and advertising measurement company that provides access to a large first-party consumer panel, survey sample, audience data and campaign analytics tools.
Who uses Dynata?
Its customers are market researchers, enterprise insights teams, advertisers, brand teams, media agencies and programmatic buyers that need survey respondents, measurement and audience activation.
How does Dynata make money?
Dynata earns revenue from SaaS platform access, usage-based survey sample fees, project-based measurement studies, audience data licensing and managed research services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
21 publicly documented primary sources and citations linked across the market graph.
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