Cint
Programmatic research marketplace and ad measurement platform.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Cint Group AB (publ)
- Entity type
- COMPANY
- Founded
- 1998
- Headquarters
- Luntmakargatan 18, 111 37 Stockholm, Sweden
- Company size
- 501–1,000
- Market role
- MarTech Vendor
- Ticker
- CINT
- Official website
- cint.com
What Cint does
Cint operates a two-sided B2B marketplace and software platform. On one side, panel providers, publishers and audience owners supply survey respondents and consented audience data; on the other, research buyers, brands, agencies and researchers purchase sample, measurement and data products. Cint creates value by aggregating supply, standardising access, embedding quality controls and integrating measurement workflows, then captures revenue through take-rates, platform fees and software-based pricing.
Category differentiation
Cint is not a consumer survey app or a general ad-buying DSP. It is a B2B research and measurement infrastructure provider centred on respondent marketplace access, audience data and survey-based campaign measurement.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Cint is a Swedish public B2B research technology company that operates a programmatic marketplace for survey respondents and related audience data. Its core platform connects research buyers, brands, agencies and insights teams with panel providers and audience owners, enabling automated sample procurement, audience monetisation and access to consented respondent data. Through Lucid Measurement, it also sells in-flight campaign measurement and brand lift tools to advertisers and agencies. The business makes money through marketplace transaction fees or margins on sample purchases, software fees for measurement and audience monetisation tools, and licensing or access fees tied to verified audience data. Its direct customers are businesses and institutions rather than consumers, including market research agencies, enterprise insights teams, advertisers, agencies, publishers, panel owners and academic researchers.
Company news briefing
Briefing updated:
Following its delisting from Nasdaq Stockholm under TriCarbs BidCo, Cint continues its private ownership phase by advancing automated measurement tools and data governance. The company recently expanded Lucid Measurement with self-service study creation capabilities and enhanced global TV campaign measurement through its partnership with Samba TV. Additionally, Cint achieved zero-exception SOC 2 Type I compliance while advancing AI-driven market insights and qualitative research capabilities.
Business model & monetisation
Cint primarily monetises via marketplace transaction economics on survey sample procurement, where buyers are invoiced for completes and Cint retains a platform fee or trading margin between buyer spend and supplier payout. Secondary monetisation comes from SaaS or usage-based pricing for Lucid Measurement, platform access fees for audience monetisation workflows in Cint Engage, and data licensing or access fees for consented audience datasets in Verified Audiences.
- Programmatic sample marketplace transactions
- Marketplace take-rate or trading margin on completed survey sample
- Campaign measurement software
- SaaS or usage-based pricing
- Audience monetisation platform access
- Platform fee or software subscription
- Consented audience data access
- Data licensing or usage-based access fees
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Cint AB
IAB vendor record: 734
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 7, 8, 9, 10
- Declared feature IDs
- 1, 2, 3
- Declared special purpose IDs
- 1, 3
Products & market categories
Competitors & alternatives
- Zappi
Consumer insights software for agile research, ad testing and brand tracking.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
How Cint and Roblox measure full-funnel outcomes
Recorded impact score: 2/5
Get the lowdown from our latest webinar with Roblox.
Cint Brings Self-Service Outcomes to Lucid Measurement
Recorded impact score: 4/5
New Study Creator capabilities enable advertising partners to launch combined brand and sales lift studies in minutes, with expanded cross-platform measurement, benchmarks and customizable attribution windows.
Research has entered the chat: how MCPs and AI agents are reshaping market insights
Recorded impact score: 3.5/5
Catch up on Cint CEO Patrick Comer’s presentation at ESOMAR, where he breaks down how AI chat interfaces are reshaping market research.
Cint achieves SOC 2 Type I Compliance with zero exceptions
Recorded impact score: 3.5/5
Cint announces achieving SOC 2 Type I compliance with zero exceptions, validating security controls to stop bad actors and safeguard data.
Why market research deserves dynamic AI defenses
Recorded impact score: 3/5
Cint's blog highlights a new article on dynamic AI defenses for market research, alongside other updates including a partnership with Samba TV for global TV campaign measurement.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Survey Programming & Data Scrubbing Consultant Commercial(Mid-Level) | Commercial | Gurugram, India | |
| Sr. Cloud Infrastructure Engineer R&D(Senior) | R&D | Remote, Germany | |
| Survey Programming Consultant Commercial(Mid-Level) | Commercial | Gurugram, India | |
| Staff Software Engineer R&D(Staff) | R&D | Barcelona, Spain | |
| Senior Product Manager, Exchange R&D(Senior) | R&D | Multi-Location (3 Locations) |
Explore company relationships
Questions about Cint
What is Cint?
Cint is a B2B research technology company that operates a programmatic marketplace for survey respondents, audience data and campaign measurement tools.
Who uses Cint?
Market research agencies, brands, advertisers, media agencies, insights teams, publishers, panel owners and academic researchers use Cint.
How does Cint make money?
Cint earns revenue from marketplace transaction fees or margins on sample purchases, software fees for measurement and monetisation tools, and data access or licensing fees.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
18 publicly documented primary sources and citations linked across the market graph.
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