Cint
Cint is a programmatic research marketplace and ad measurement platform.
Analyst Perspective
Cint is a Swedish public B2B research technology company that operates a programmatic marketplace for survey respondents and related audience data. Its core platform connects research buyers, brands, agencies and insights teams with panel providers and audience owners, enabling automated sample procurement, audience monetisation and access to consented respondent data. Through Lucid Measurement, it also sells in-flight campaign measurement and brand lift tools to advertisers and agencies. The business makes money through marketplace transaction fees or margins on sample purchases, software fees for measurement and audience monetisation tools, and licensing or access fees tied to verified audience data. Its direct customers are businesses and institutions rather than consumers, including market research agencies, enterprise insights teams, advertisers, agencies, publishers, panel owners and academic researchers.
Analyst Signal Briefing
Updated: 19 Aug 2026Following its delisting from Nasdaq Stockholm, Cint has entered a new growth phase under private ownership by TriCarbs BidCo, prioritising investment in AI, media measurement, and automated research. The company is currently scaling its AI-Moderated Interviews (AIMI) to provide high-integrity qualitative insights while maintaining human oversight. Recent collaborations with InMobi and Sulwhasoo reinforce Cint’s role in delivering cross-channel campaign validation, supporting a strategic shift towards iterative, full-funnel measurement systems that prioritise real-time brand perception over traditional, static frameworks.
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Key insights about Cint
Category Differentiation
Cint is not a consumer survey app or a general ad-buying DSP. It is a B2B research and measurement infrastructure provider centred on respondent marketplace access, audience data and survey-based campaign measurement.
Cint: About
Cint operates a two-sided B2B marketplace and software platform. On one side, panel providers, publishers and audience owners supply survey respondents and consented audience data; on the other, research buyers, brands, agencies and researchers purchase sample, measurement and data products. Cint creates value by aggregating supply, standardising access, embedding quality controls and integrating measurement workflows, then captures revenue through take-rates, platform fees and software-based pricing.
How Cint Works & Monetises
Business model analysis and core revenue streams
Cint primarily monetises via marketplace transaction economics on survey sample procurement, where buyers are invoiced for completes and Cint retains a platform fee or trading margin between buyer spend and supplier payout. Secondary monetisation comes from SaaS or usage-based pricing for Lucid Measurement, platform access fees for audience monetisation workflows in Cint Engage, and data licensing or access fees for consented audience datasets in Verified Audiences.
Revenue Channels
Side-by-Side Comparisons
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Products & Services in Categories
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Cint: Key Competitors & Alternatives
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Consumer rewards and market research platform operator for advertisers and brands.
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First-party panel and measurement platform for research and advertisers.
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Real-time market research SaaS with integrated consumer panel.
Recent Signals (Cint)
Cint Enters New Phase of Growth and Innovation Under Private Ownership
Company to accelerate investment across research, media measurement, data and AI while maintaining a continued focus on trusted human intelligence
Read original sourceCint Enters New Phase of Growth and Innovation Under Private Ownership
Company to accelerate investment across research, media measurement, data and AI while maintaining a continued focus on trusted human intelligence
Read original sourceParamount Execs Confident They’ll Win WBD Merger Trial
Paramount Skydance executives told investors during a Q2 earnings discussion that they expect the proposed $111 billion merger with Warner Bros. Discovery to close, despite an antitrust trial set for March 2027. The company reported 81.6 million Paramount+ subscribers after adding 2 million in the quarter, said it expects roughly $30 billion in total revenue for 2026 (about 4% year-over-year growth), and reported double-digit growth in upfront commitments. A federal judge set the merger trial date after state attorneys brought the antitrust case. Paramount Skydance framed its position publicly ahead of the legal challenge while presenting its quarterly operating metrics and outlook.
Read original sourceCint: Frequently Asked Questions
What is Cint?
Cint is a B2B research technology company that operates a programmatic marketplace for survey respondents, audience data and campaign measurement tools.
Who uses Cint?
Market research agencies, brands, advertisers, media agencies, insights teams, publishers, panel owners and academic researchers use Cint.
How does Cint make money?
Cint earns revenue from marketplace transaction fees or margins on sample purchases, software fees for measurement and monetisation tools, and data access or licensing fees.
Company Facts
- Founded
- 1998
- Headquarters
- Luntmakargatan 18, 111 37 Stockholm, Sweden
- Core Segment
- MarTech Vendor
- Company Size
- 501–1,000
- Official Link
- cint.com