Cint
Cint is a programmatic research marketplace and ad measurement platform.
Analyst Perspective
Cint is a Swedish public B2B research technology company that operates a programmatic marketplace for survey respondents and related audience data. Its core platform connects research buyers, brands, agencies and insights teams with panel providers and audience owners, enabling automated sample procurement, audience monetisation and access to consented respondent data. Through Lucid Measurement, it also sells in-flight campaign measurement and brand lift tools to advertisers and agencies. The business makes money through marketplace transaction fees or margins on sample purchases, software fees for measurement and audience monetisation tools, and licensing or access fees tied to verified audience data. Its direct customers are businesses and institutions rather than consumers, including market research agencies, enterprise insights teams, advertisers, agencies, publishers, panel owners and academic researchers.
Analyst Signal Briefing
Updated: 2 Jul 2026Cint Group AB has provided updates regarding the evolving composition of the bid consortium in TriCarbs BidCo’s public offer. Operationally, the company’s measurement solutions were central to the launch of InMobi’s new omnichannel advertising suite, validating brand recall and awareness for inaugural partners. These developments coincide with the release of Cint’s Q1 2026 financial results and the rollout of enhanced digital engagement features on its research marketplace platform.
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Key insights about Cint
Category Differentiation
Cint is not a consumer survey app or a general ad-buying DSP. It is a B2B research and measurement infrastructure provider centred on respondent marketplace access, audience data and survey-based campaign measurement.
Cint: About
Cint operates a two-sided B2B marketplace and software platform. On one side, panel providers, publishers and audience owners supply survey respondents and consented audience data; on the other, research buyers, brands, agencies and researchers purchase sample, measurement and data products. Cint creates value by aggregating supply, standardising access, embedding quality controls and integrating measurement workflows, then captures revenue through take-rates, platform fees and software-based pricing.
How Cint Works & Monetises
Business model analysis and core revenue streams
Cint primarily monetises via marketplace transaction economics on survey sample procurement, where buyers are invoiced for completes and Cint retains a platform fee or trading margin between buyer spend and supplier payout. Secondary monetisation comes from SaaS or usage-based pricing for Lucid Measurement, platform access fees for audience monetisation workflows in Cint Engage, and data licensing or access fees for consented audience datasets in Verified Audiences.
Revenue Channels
Side-by-Side Comparisons
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Products & Services in Categories
Verified structural categorizations from the graph
Cint: Key Competitors & Alternatives
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Consumer rewards and market research platform operator for advertisers and brands.
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First-party panel and measurement platform for research and advertisers.
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Real-time market research SaaS with integrated consumer panel.
Recent Signals (Cint)
ADWEEK Opens Submissions for 2026 Agency of the Year
ADWEEK has opened entries for its 2026 Agency of the Year awards, inviting agencies of all sizes to submit work across multiple creative and media categories. For the first time the program adds specific media and performance marketing categories (Global, U.S., Independent Media, and Performance Marketing Agency of the Year). Entries will be judged by ADWEEK’s editorial team on business results, creative/media strategy, talent development, leadership, innovation and impact. Early-bird, standard and extended submission deadlines (with tiered fees) run from July 17 through September 11, 2026. The shortlist will be published in October and winners will be announced in a December 8, 2026 feature; one winner will also design ADWEEK’s December magazine cover. Submission portal and contact details are provided on ADWEEK’s official site.
Read original sourceCint comments in relation to the changed composition of the bid consortium in the public offer from TriCarbs BidCo
Cint Group AB comments on the changed composition of the bid consortium in the public offer from TriCarbs BidCo.
Read original sourceNew Drift Cookies Implemented
The current version includes new Drift cookies for chat functionality, enhancing user interaction.
Read original sourceCint: Frequently Asked Questions
What is Cint?
Cint is a B2B research technology company that operates a programmatic marketplace for survey respondents, audience data and campaign measurement tools.
Who uses Cint?
Market research agencies, brands, advertisers, media agencies, insights teams, publishers, panel owners and academic researchers use Cint.
How does Cint make money?
Cint earns revenue from marketplace transaction fees or margins on sample purchases, software fees for measurement and monetisation tools, and data access or licensing fees.
Company Facts
- Founded
- 1998
- Headquarters
- Luntmakargatan 18, 111 37 Stockholm, Sweden
- Core Segment
- MarTech Vendor
- Company Size
- 501–1,000
- Official Link
- cint.com