Cint

Cint operates a two-sided B2B marketplace and software platform. On one side, panel providers, publishers and audience owners supply survey respondents and consented audience data; on the other, research buyers, brands, agencies and researchers purchase sample, measurement and data products. Cint creates value by aggregating supply, standardising access, embedding quality controls and integrating measurement workflows, then captures revenue through take-rates, platform fees and software-based pricing.

Cint is a Swedish public B2B research technology company that operates a programmatic marketplace for survey respondents and related audience data. Its core platform connects research buyers, brands, agencies and insights teams with panel providers and audience owners, enabling automated sample procurement, audience monetisation and access to consented respondent data. Through Lucid Measurement, it also sells in-flight campaign measurement and brand lift tools to advertisers and agencies.

The business makes money through marketplace transaction fees or margins on sample purchases, software fees for measurement and audience monetisation tools, and licensing or access fees tied to verified audience data. Its direct customers are businesses and institutions rather than consumers, including market research agencies, enterprise insights teams, advertisers, agencies, publishers, panel owners and academic researchers.