Director, Marketing Strategy

Leads product marketing for Genesys AI solutions, developing and executing go-to-market strategies to position AI-powered customer experience products, drive adoption, and grow revenue.

This role leads the go-to-market strategy for the GRC business, owning the narrative for audit, risk, and compliance products as the category is redefined by agentic AI. The director will lead a team of product marketers, define messaging and positioning, and collaborate with product and sales leadership on roadmap and launch plans. This position requires setting the market agenda and driving growth strategy across the GRC portfolio.

This Director of Product Marketing for AI Solutions will lead go-to-market strategy, positioning, and messaging for Sophos' AI security portfolio, including AI Defense and Fusion AI. The role involves collaborating with product management, X-Ops research, sales enablement, and channel marketing to drive pipeline and customer outcomes. The ideal candidate is AI-native, using AI to accelerate research and content creation.

This Director role leads marketing and growth analytics, focusing on measuring campaign performance, customer acquisition, and retention. The position requires strategic oversight of data-driven decision-making to optimize marketing ROI and drive business growth.

This role owns the research behind a set of client accounts, executing custom quantitative studies and managing multiple projects simultaneously with minimal oversight. The Senior Research Manager builds client relationships that lead to renewals and new work, and coaches Research Managers and Associates on craft, service standards, and quality, including the effective use of AI. The role involves contributing to proposals and pitches alongside Directors and Account Executives, adding the research perspective.

This role builds the platform that engineering teams rely on, owning infrastructure as code and CI/CD pipelines to enable safe, frequent, and confident shipping of AI-powered products. The engineer brings an infrastructure perspective to architecture decisions early, improves observability, alerting, and incident response, and leads defined infrastructure projects from scoping through rollout. The role also involves keeping the AWS environment secure, reliable, and cost-efficient, and using AI tools to speed up infrastructure and automation work.

This player-coach role owns the systems, data, and processes that turn marketing into pipeline, managing a Senior Marketing Operations Specialist while staying hands-on. The Director runs HubSpot, lead routing, lifecycle reporting, paid media measurement, and global consent, and is responsible for the martech stack and budget. A key focus is shipping AI agents and automations across scoring, routing, enrichment, QA, and reporting, and owning the AI roadmap and its measured returns.