NIQ

Seek and NielsenIQ Launch NIQ Apps on Insight Cloud

Seek announced a strategic collaboration with NielsenIQ (NIQ) to integrate NIQ’s Expanded Omnishopper panel and Full View™ consumer data into Seek’s Insight Cloud. The partnership launches four new analytics apps—Market Basket Analysis, Point of Entry Analysis, Trip Missions, and Trip Cycles—designed to give CPG manufacturers, retailers, and brokers purchase-based shopper insights that are faster to activate. NIQ and Seek emphasize intuitive UX, combined datasets, and privacy-first clean room analytics. CPG brands that license NIQ’s Retail Measurement Services (RMS) can share RMS feeds with Insight Cloud for select applications to access actionable shopper intelligence without heavy analytics investment.

NIQ Expands GeoPurchase Audiences to Four Countries

NIQ announced the international expansion of its GeoPurchase audiences into Poland, Belgium, Mexico and Indonesia, extending its purchase-based, geo-targeted audience product into new markets. The offering helps marketers target geographic areas with high purchase propensity for specific FMCG categories, brands or sub-brands by leveraging retailer-sourced purchase signals. NIQ says GeoPurchase syndicated audiences are available through platforms including The Trade Desk, Cadent and AdSquare, and that the product is now offered across 11 countries with custom audiences in 28 markets. Maureen Stapleton, NIQ’s Global Commercial Leader for the Media Division, highlighted the capability as a way to turn local demand signals into actionable media activation and measurement.

NIQ Integrates GeoPurchase Data into Ogury Personas

NIQ and Ogury announced a collaboration to integrate NIQ’s GeoPurchase retail-purchase data into Ogury’s Persona Intelligence Engine. The integration delivers aggregated, anonymized retail purchase signals across France, Germany, Spain, Italy, the UK, the United States and Canada, with the aim of strengthening audience planning, media activation and strategic market insights. Combined with Ogury’s audience-first model (observed behaviours, declared intents, deterministic signals), the added retail data is intended to create richer personas informed by real purchase behavior, help marketers understand category dynamics and competitive positioning at a local level, and enable activation of audiences consistently across digital campaigns. Both companies emphasise privacy-preserving aggregation and positioning the capability to drive acquisition and retention strategies grounded in real-world market dynamics.