PassBy

PassBy operates a B2B software model centred on proprietary retail intelligence. It aggregates and structures multiple external datasets into a single decision-support layer, then sells access through platform subscriptions, modular product access and deeper enterprise integrations such as APIs and feeds. Value is created by helping retail organisations benchmark performance, assess local demand, validate trends and allocate marketing, expansion and operational spend more effectively.

PassBy is a UK-based B2B software company that provides a market intelligence platform for physical retail. Its platform combines multiple real-world datasets, including visits, spend, trips and competitive context, into a unified analytics layer used to benchmark performance, interpret local market conditions and support investment decisions. The company serves retail brands and the teams around them, including marketing, real estate, operations, strategy, analytics and planning functions.

The business appears to monetise through subscription access to its software modules and higher-value data access layers. Its product suite includes core analytics modules, a central intelligence layer, conversational AI access within existing enterprise tools, and API or feed-based delivery into customer systems. This positions PassBy as a measurement and analytics provider with data-platform characteristics, rather than a consumer app or adtech media execution business.