PassBy
Retail intelligence software for physical location decision-making.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Passby Technologies Ltd
- Entity type
- COMPANY
- Founded
- 2023
- Headquarters
- United Kingdom
- Company size
- 10–49
- Market role
- B2B SaaS Provider
- Official website
- passby.com
What PassBy does
PassBy operates a B2B software model centred on proprietary retail intelligence. It aggregates and structures multiple external datasets into a single decision-support layer, then sells access through platform subscriptions, modular product access and deeper enterprise integrations such as APIs and feeds. Value is created by helping retail organisations benchmark performance, assess local demand, validate trends and allocate marketing, expansion and operational spend more effectively.
Category differentiation
PassBy is a B2B physical retail intelligence platform, not a consumer navigation app or a media buying platform. It is closer to retail analytics and market benchmarking software than to generic location advertising tools.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
PassBy is a UK-based B2B software company that provides a market intelligence platform for physical retail. Its platform combines multiple real-world datasets, including visits, spend, trips and competitive context, into a unified analytics layer used to benchmark performance, interpret local market conditions and support investment decisions. The company serves retail brands and the teams around them, including marketing, real estate, operations, strategy, analytics and planning functions. The business monetises through subscription access to its software modules and higher-value data access layers. Its product suite includes core analytics modules, a central intelligence layer, conversational AI access within existing enterprise tools, and API or feed-based delivery into customer systems. This positions PassBy as a measurement and analytics provider with data-platform characteristics, rather than a consumer app or adtech media execution business.
Company news briefing
Briefing updated:
PassBy has integrated its Almanac retail intelligence platform into Microsoft Copilot, enabling direct access to foot traffic data within Microsoft 365 applications. The company is currently applying its location analytics to provide trade area insights for the 2026 FIFA World Cup, focusing on stadium districts across the United States. Additionally, PassBy has formalised its executive leadership, with Sam Amrani as CEO supported by dedicated leads across AI, revenue, and product to drive its technical and commercial operations.
Business model & monetisation
PassBy uses a SaaS subscription model with tiered access to its intelligence platform and modules. Revenue comes from recurring software subscriptions for core modules, premium pricing for broader dataset access, and enterprise upsell for AI-powered workflow access, API integrations and data feeds. The commercial logic is value-based pricing tied to depth of data, breadth of module access and level of workflow integration.
- Platform subscriptions for core retail intelligence modules
- Software Subscription
- Premium access to broader datasets and advanced intelligence layers
- Software Subscription
- API and data feed delivery into enterprise systems
- Pay-per-Use
- AI-powered assistant and workflow access
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about PassBy
What is PassBy?
PassBy is a B2B market intelligence platform for physical retail that combines visits, spend, trip and market data into a unified analytics layer.
Who uses PassBy?
Retail brands and enterprise teams in marketing, real estate, operations, analytics, finance and strategy use PassBy to benchmark markets and guide investment decisions.
How does PassBy make money?
PassBy makes money through recurring software subscriptions, tiered module access and higher-value enterprise integrations such as AI assistants, APIs and data feeds.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
14 publicly documented primary sources and citations linked across the market graph.
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