COMPANY

PassBy

PassBy is a retail intelligence software for physical location decision-making.

Analyst Perspective

PassBy is a UK-based B2B software company that provides a market intelligence platform for physical retail. Its platform combines multiple real-world datasets, including visits, spend, trips and competitive context, into a unified analytics layer used to benchmark performance, interpret local market conditions and support investment decisions. The company serves retail brands and the teams around them, including marketing, real estate, operations, strategy, analytics and planning functions. The business appears to monetise through subscription access to its software modules and higher-value data access layers. Its product suite includes core analytics modules, a central intelligence layer, conversational AI access within existing enterprise tools, and API or feed-based delivery into customer systems. This positions PassBy as a measurement and analytics provider with data-platform characteristics, rather than a consumer app or adtech media execution business.

Analyst Signal Briefing

Archived (Stand: 2 Jul 2026)

No new strategic signals in the last 90 days. Showing historical briefing.

PassBy has integrated its Almanac retail intelligence platform into Microsoft Copilot, enabling direct access to foot traffic data within Microsoft 365 applications. The company is currently applying its location analytics to provide trade area insights for the 2026 FIFA World Cup, focusing on stadium districts across the United States. Additionally, PassBy has formalised its executive leadership, with Sam Amrani as CEO supported by dedicated leads across AI, revenue, and product to drive its technical and commercial operations.

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Key insights about PassBy

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Category Differentiation

PassBy is a B2B physical retail intelligence platform, not a consumer navigation app or a media buying platform. It is closer to retail analytics and market benchmarking software than to generic location advertising tools.

PassBy: About

PassBy operates a B2B software model centred on proprietary retail intelligence. It aggregates and structures multiple external datasets into a single decision-support layer, then sells access through platform subscriptions, modular product access and deeper enterprise integrations such as APIs and feeds. Value is created by helping retail organisations benchmark performance, assess local demand, validate trends and allocate marketing, expansion and operational spend more effectively.

How PassBy Works & Monetises

Business model analysis and core revenue streams

PassBy uses a SaaS subscription model with tiered access to its intelligence platform and modules. Revenue likely comes from recurring software subscriptions for core modules, premium pricing for broader dataset access, and enterprise upsell for AI-powered workflow access, API integrations and data feeds. The commercial logic is value-based pricing tied to depth of data, breadth of module access and level of workflow integration.

Revenue Channels

Platform subscriptions for core retail intelligence modulesSoftware Subscription

Premium access to broader datasets and advanced intelligence layersSoftware Subscription

API and data feed delivery into enterprise systemsPay-per-Use

AI-powered assistant and workflow accessSoftware Subscription

Products & Services in Categories

Verified structural categorizations from the graph

Media Channel

Chat & Conversational UI

Technology

Cloud Data Warehouse / Data Lake Customer Data & Clean Room Platform (CDP/DCR)Measurement & Analytics Platform

Recent Signals (PassBy)

PassByJul 10, 2026

How to Analyze Retail Market’s Tenant Mix Before You Open in Under 5 Minutes

When deciding a new retail location or expanding an existing site, an important part of the process is analyzing the current tenants of the market before you continue. This process can help you begin to analyze i

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PassBy: Frequently Asked Questions

What is PassBy?

PassBy is a B2B market intelligence platform for physical retail that combines visits, spend, trip and market data into a unified analytics layer.

Who uses PassBy?

Retail brands and enterprise teams in marketing, real estate, operations, analytics, finance and strategy use PassBy to benchmark markets and guide investment decisions.

How does PassBy make money?

PassBy makes money through recurring software subscriptions, tiered module access and higher-value enterprise integrations such as AI assistants, APIs and data feeds.

Company Facts

Founded: 2023
Headquarters: United Kingdom
Core Segment: B2B SaaS Provider
Company Size: 10–49
Official Link: passby.com