DataWeave
Retail intelligence software for pricing, digital shelf and marketplace data.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 2011
- Headquarters
- India
- Company size
- 201–500
- Market role
- MarTech Vendor
- Official website
- dataweave.com
What DataWeave does
DataWeave operates a B2B SaaS and data-platform model. It collects, structures and matches retail and marketplace data at SKU and listing level, then packages those outputs into software modules for pricing intelligence, digital shelf analytics, assortment analytics, content analytics, sentiment analysis and related use cases. It also exposes parts of this data layer via APIs for enterprise integration. Value is created through data collection, normalisation, product matching and analytical workflows that help customers make faster commercial decisions across e-commerce channels.
Category differentiation
DataWeave is not a customer email platform or ad network; it is a B2B retail intelligence and analytics software provider. It is distinct from general market research firms because its core value is structured e-commerce and marketplace data, product matching and operational analytics.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
DataWeave is a private Indian B2B software company that provides retail and e-commerce analytics products to brands, retailers and marketplace teams. Its platform helps customers monitor competitor pricing, digital shelf visibility, assortment gaps, content compliance, reviews and promotions, and also offers developer-facing access to structured retail datasets through APIs. The business sits at the intersection of measurement, retail intelligence and enterprise data infrastructure. The company makes money primarily from recurring software subscriptions for its analytics modules, with additional monetisation likely from API and data access licences. Its paying customers are commercial and operational teams inside consumer brands and retailers, including pricing, category, e-commerce, retail media, content and data teams. DataWeave creates value by converting fragmented retail and marketplace data into normalised, decision-ready intelligence that can improve pricing, discoverability, merchandising and product content performance.
Company news briefing
Briefing updated:
DataWeave has expanded its enterprise capabilities through the launch of a Data Collection API specifically designed to facilitate agentic commerce and AI-driven retail strategies. This initiative aligns with the company’s recent focus on providing measurement layers for brands to track product discovery on AI search surfaces. Under the leadership of Co-founder and CEO Karthik Bettadapura, the firm continues to prioritise the delivery of structured web data at scale to help organisations optimise their visibility and performance across the evolving digital shelf.
Business model & monetisation
DataWeave monetises mainly through recurring enterprise SaaS subscriptions for individual analytics modules and broader platform deployments. Commercial structure is likely modular and tiered, with pricing influenced by retailer coverage, SKU volume, geographies, data depth and enabled features such as pricing, digital shelf, assortment, hyperlocal or sentiment analytics. A secondary revenue stream comes from API and data-feed access, which can be licensed as enterprise data access or usage-linked integration services. Expansion revenue comes from cross-selling multiple modules into the same account.
- Analytics platform subscriptions
- Software Subscription
- Data API and data-feed access
- Pay-per-Use
- Module add-ons such as hyperlocal and sentiment analytics
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Competitors & alternatives
- Wiser
Retail intelligence SaaS for pricing, shelf and execution monitoring.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Amazon Prime Day 2026: Which Categories Ran Deepest and Which Brands Cut Hardest
Recorded impact score: 4/5
Amazon announced discounts of up to 40% off. DataWeave measured 11,620 products across the sale to see where the discounting actually concentrated, which categories ran deepest, an ...
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Technical Architect(Senior) | Product Engineering | Bangalore |
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Questions about DataWeave
What is DataWeave?
DataWeave is a private B2B software company that provides retail and e-commerce intelligence tools for pricing, digital shelf, assortment, content and marketplace data analysis.
Who uses DataWeave?
Its users are business teams at brands and retailers, including pricing, e-commerce, category, retail media, content, product and data teams.
How does DataWeave make money?
It mainly earns recurring subscription revenue from enterprise analytics software and additional revenue from API or licensed data access.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
20 publicly documented primary sources and citations linked across the market graph.
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