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COMPANY

EDITED

EDITED is a retail intelligence software for merchandising, pricing and e-commerce teams.

Analyst Perspective

EDITED is a UK-based B2B retail intelligence software company that sells analytics and decision-support tools to retailers and brands. Its core offering is a retail intelligence platform that combines competitor, pricing, assortment, trend, customer profitability, and merchandising data to support commercial decisions across buying, merchandising, pricing, and e-commerce teams. The business makes money primarily through enterprise software subscriptions, with modular products such as Assortment, Pricing, Site Merchandising, Customer analytics, and a Market API for programmatic data access. Its customers are business users inside retail organisations rather than consumers, particularly merchandising, planning, pricing, e-commerce, analytics, and data teams seeking better margin management, faster trend detection, and improved assortment and promotional decisions.

Analyst Signal Briefing

Updated: 2 Jul 2026

EDITED continues to prioritise its "AI+" framework, delivering merchandising-specific recommendations recently validated by Monsoon’s return to profitability and a second consecutive "Best Use of Artificial Intelligence" award. This strategic focus, led by CEO Doug Kofoid and CTO David Hartig, emphasises distinguishing long-term retail trends from temporary market blips to optimise assortments and pricing. By combining proprietary data with embedded expertise, the firm aims to provide transparent, actionable insights that drive sustainable margin growth and operational efficiency for global retailers.

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Key insights about EDITED

Competitors

Key competitors include DataWeave.

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Similar Companies

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Acquisitions

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Category Differentiation

EDITED is not a content editing or publishing tool. It is a B2B retail intelligence and analytics platform used by retail commercial teams for merchandising, pricing and market analysis.

EDITED: About

EDITED operates a vertical B2B SaaS model focused on retail decision intelligence. It creates value by collecting and structuring retail market, competitor, pricing, assortment, and customer profitability data, then surfacing this through software modules embedded in merchandising and commercial workflows. Revenue is generated from recurring enterprise contracts for platform access, add-on modules, and data access, with the platform becoming more valuable as customers use more workflows and integrate data more deeply into internal systems.

How EDITED Works & Monetises

Business model analysis and core revenue streams

EDITED primarily uses an enterprise SaaS subscription model. Customers likely pay annual or multi-year licence fees for the core Retail Intelligence Platform and selected modules such as Assortment, Pricing, Site Merchandising, Customer, and Product Matching. The Market API adds a data-access revenue stream that is likely sold on a tiered subscription or usage-based basis, and enterprise packages may bundle software seats, modules, and integrations into customised contracts.

Revenue Channels

Retail Intelligence Platform subscriptionsSoftware Subscription
Module add-ons for assortment, pricing, site merchandising and customer analyticsSoftware Subscription
Market API and data accessPay-per-Use
Enterprise bundled contractsSoftware Subscription

Side-by-Side Comparisons

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EDITED vs DataWeave→

Products & Services in Categories

Verified structural categorizations from the graph

EDITED: Key Competitors & Alternatives

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Recent Signals (EDITED)

EDITEDJun 15, 2026

Leadership Changes at EDITED

EDITED has appointed Doug Kofoid as CEO in 2022 and Marty Siewert as Chief Revenue Officer in September 2023. Additionally, David Hartig joined as Chief Technology Officer in February 2023.

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EDITEDJun 15, 2026

+AI vs AI+: Why Most Retail AI Fails And What Merchandising Teams Need Instead

Most retail AI fails because it wasn’t built for merchandising. AI+ changes that - combining proprietary retail data, embedded expertise, and transparent insights to deliver recommendations teams actually trust and act on.

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EDITEDMay 15, 2026

Separating Blips From Real Trends

Is it a viral moment or a long-term shift? Separating blips from trends isn't just analytical—it's operational. Discover how to use consistency across channels and product attribute segmentation to make smarter buying decisions.

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EDITED: Frequently Asked Questions

What is EDITED?

EDITED is a B2B retail intelligence software platform that helps retailers and brands make merchandising, pricing and e-commerce decisions using market and competitor data.

Who uses EDITED?

It is used by retail and brand teams such as merchandisers, buyers, planners, pricing managers, e-commerce teams, analysts and data teams.

How does EDITED make money?

It makes money primarily through enterprise software subscriptions for its core platform and modules, with additional revenue from API-based data access and bundled enterprise contracts.

Company Facts

Founded
2009
Headquarters
77 Farringdon Road, London, EC1M 3JU UK
Core Segment
MarTech Vendor
Company Size
201–500
Official Link
edited.com