EDITED
Retail intelligence software for merchandising, pricing and e-commerce teams.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 2009
- Headquarters
- 77 Farringdon Road, London, EC1M 3JU UK
- Company size
- 201–500
- Market role
- MarTech Vendor
- Official website
- edited.com
What EDITED does
EDITED operates a vertical B2B SaaS model focused on retail decision intelligence. It creates value by collecting and structuring retail market, competitor, pricing, assortment, and customer profitability data, then surfacing this through software modules embedded in merchandising and commercial workflows. Revenue is generated from recurring enterprise contracts for platform access, add-on modules, and data access, with the platform becoming more valuable as customers use more workflows and integrate data more deeply into internal systems.
Category differentiation
EDITED is not a content editing or publishing tool. It is a B2B retail intelligence and analytics platform used by retail commercial teams for merchandising, pricing and market analysis.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
EDITED is a UK-based B2B retail intelligence software company that sells analytics and decision-support tools to retailers and brands. Its core offering is a retail intelligence platform that combines competitor, pricing, assortment, trend, customer profitability, and merchandising data to support commercial decisions across buying, merchandising, pricing, and e-commerce teams. The business makes money primarily through enterprise software subscriptions, with modular products such as Assortment, Pricing, Site Merchandising, Customer analytics, and a Market API for programmatic data access. Its customers are business users inside retail organisations rather than consumers, particularly merchandising, planning, pricing, e-commerce, analytics, and data teams seeking better margin management, faster trend detection, and improved assortment and promotional decisions.
Company news briefing
Briefing updated:
Building on its "AI+" framework, EDITED has expanded its retail superintelligence capabilities by launching AskEDITED, a conversational AI interface for retail teams. This strategic evolution, led by CEO Doug Kofoid, further integrates the firm's proprietary dataset of five billion SKUs directly into third-party AI tools like Claude and Copilot via the new EDITED MCP. By embedding verified retail data into existing workflows, the company continues to prioritise operational efficiency and actionable insights to optimise assortment and pricing strategies for global retailers.
Business model & monetisation
EDITED primarily uses an enterprise SaaS subscription model. Customers likely pay annual or multi-year licence fees for the core Retail Intelligence Platform and selected modules such as Assortment, Pricing, Site Merchandising, Customer, and Product Matching. The Market API adds a data-access revenue stream that is sold on a tiered subscription or usage-based basis, and enterprise packages may bundle software seats, modules, and integrations into customised contracts.
- Retail Intelligence Platform subscriptions
- Software Subscription
- Module add-ons for assortment, pricing, site merchandising and customer analytics
- Software Subscription
- Market API and data access
- Pay-per-Use
- Enterprise bundled contracts
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Competitors & alternatives
- Wiser
Retail intelligence SaaS for pricing, shelf and execution monitoring.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
EDITED Launches MCP: Retail Superintelligence, Natively Inside the AI Tools Teams Already Use
Recorded impact score: 4/5
EDITED MCP brings 90,000 brands and 5bn+ SKUs of verified retail data straight into Claude, Cursor and Copilot. No exports, no tab switching.
EDITED launches AskEDITED product landing page
Recorded impact score: 4/5
New product page for AskEDITED added to the Products menu, along with updated demo booking link for AskEDITED.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Senior GTM Operations Manager(Lead) | Sales | — | |
| Customer Operations Specialist (12 Month FTC)(Mid-Level) | Customer Success | — | |
| Account Manager(Mid-Level) | Customer Success | London Office | |
| Retail Strategist(Mid-Level) | Customer Success | Remote, USA | |
| Staff Machine Learning Engineer(Lead) | Product & Engineering | London Office |
Explore company relationships
Questions about EDITED
What is EDITED?
EDITED is a B2B retail intelligence software platform that helps retailers and brands make merchandising, pricing and e-commerce decisions using market and competitor data.
Who uses EDITED?
It is used by retail and brand teams such as merchandisers, buyers, planners, pricing managers, e-commerce teams, analysts and data teams.
How does EDITED make money?
It makes money primarily through enterprise software subscriptions for its core platform and modules, with additional revenue from API-based data access and bundled enterprise contracts.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
14 publicly documented primary sources and citations linked across the market graph.
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