EDITED

EDITED operates a vertical B2B SaaS model focused on retail decision intelligence. It creates value by collecting and structuring retail market, competitor, pricing, assortment, and customer profitability data, then surfacing this through software modules embedded in merchandising and commercial workflows. Revenue is generated from recurring enterprise contracts for platform access, add-on modules, and data access, with the platform becoming more valuable as customers use more workflows and integrate data more deeply into internal systems.

EDITED is a UK-based B2B retail intelligence software company that sells analytics and decision-support tools to retailers and brands. Its core offering is a retail intelligence platform that combines competitor, pricing, assortment, trend, customer profitability, and merchandising data to support commercial decisions across buying, merchandising, pricing, and e-commerce teams.

The business makes money primarily through enterprise software subscriptions, with modular products such as Assortment, Pricing, Site Merchandising, Customer analytics, and a Market API for programmatic data access. Its customers are business users inside retail organisations rather than consumers, particularly merchandising, planning, pricing, e-commerce, analytics, and data teams seeking better margin management, faster trend detection, and improved assortment and promotional decisions.