App Logo
Sign Up
← Back to Directory
ED
COMPANY

EDITED

EDITED is a retail intelligence software for merchandising, pricing and e-commerce teams.

Analyst Perspective

EDITED is a UK-based B2B retail intelligence software company that sells analytics and decision-support tools to retailers and brands. Its core offering is a retail intelligence platform that combines competitor, pricing, assortment, trend, customer profitability, and merchandising data to support commercial decisions across buying, merchandising, pricing, and e-commerce teams. The business makes money primarily through enterprise software subscriptions, with modular products such as Assortment, Pricing, Site Merchandising, Customer analytics, and a Market API for programmatic data access. Its customers are business users inside retail organisations rather than consumers, particularly merchandising, planning, pricing, e-commerce, analytics, and data teams seeking better margin management, faster trend detection, and improved assortment and promotional decisions.

Analyst Signal Briefing

Updated: 18 Aug 2026

Building on its "AI+" framework, EDITED has expanded its retail superintelligence capabilities by launching AskEDITED, a conversational AI interface for retail teams. This strategic evolution, led by CEO Doug Kofoid, further integrates the firm's proprietary dataset of five billion SKUs directly into third-party AI tools like Claude and Copilot via the new EDITED MCP. By embedding verified retail data into existing workflows, the company continues to prioritise operational efficiency and actionable insights to optimise assortment and pricing strategies for global retailers.

Explorer Tier

Start exploring for free

Start with public company intelligence. Save companies, build your first watchlist, and unlock deeper strategic insights when you are ready.

Get Started with Explorer
Free
  • View public Company Profiles
  • Save/watch companies
  • Build your first Watchlist
  • Access additional market signals

Key insights about EDITED

Competitors

Key competitors include DataWeave.

View competitors →

Similar Companies

Explore companies with a similar market position and structure.

Explore landscape →

Acquisitions

View companies acquired by EDITED over time.

View acquisitions →

Category Differentiation

EDITED is not a content editing or publishing tool. It is a B2B retail intelligence and analytics platform used by retail commercial teams for merchandising, pricing and market analysis.

EDITED: About

EDITED operates a vertical B2B SaaS model focused on retail decision intelligence. It creates value by collecting and structuring retail market, competitor, pricing, assortment, and customer profitability data, then surfacing this through software modules embedded in merchandising and commercial workflows. Revenue is generated from recurring enterprise contracts for platform access, add-on modules, and data access, with the platform becoming more valuable as customers use more workflows and integrate data more deeply into internal systems.

How EDITED Works & Monetises

Business model analysis and core revenue streams

EDITED primarily uses an enterprise SaaS subscription model. Customers likely pay annual or multi-year licence fees for the core Retail Intelligence Platform and selected modules such as Assortment, Pricing, Site Merchandising, Customer, and Product Matching. The Market API adds a data-access revenue stream that is likely sold on a tiered subscription or usage-based basis, and enterprise packages may bundle software seats, modules, and integrations into customised contracts.

Revenue Channels

Retail Intelligence Platform subscriptionsSoftware Subscription
Module add-ons for assortment, pricing, site merchandising and customer analyticsSoftware Subscription
Market API and data accessPay-per-Use
Enterprise bundled contractsSoftware Subscription

Side-by-Side Comparisons

Compare EDITED directly with top competitors

EDITED vs DataWeave→

Products & Services in Categories

Verified structural categorizations from the graph

EDITED: Key Competitors & Alternatives

→ View full competitor landscape

Recent Signals (EDITED)

EDITEDAug 12, 2026

EDITED Launches MCP: Retail Superintelligence, Natively Inside the AI Tools Teams Already Use

EDITED MCP brings 90,000 brands and 5bn+ SKUs of verified retail data straight into Claude, Cursor and Copilot. No exports, no tab switching.

Read original source
EDITEDJul 15, 2026

EDITED launches AskEDITED product landing page

New product page for AskEDITED added to the Products menu, along with updated demo booking link for AskEDITED.

Read original source
EDITEDJun 1, 2026

EDITED™ Launches AskEDITED: Retail Superintelligence, Powered by AI. The World's Deepest Retail Dataset. Now in a Conversation.

EDITED, the leading retail intelligence platform, today announced the launch of AskEDITED - an AI-native retail intelligence experience built for what retail teams actually need.

Read original source

EDITED: Frequently Asked Questions

What is EDITED?

EDITED is a B2B retail intelligence software platform that helps retailers and brands make merchandising, pricing and e-commerce decisions using market and competitor data.

Who uses EDITED?

It is used by retail and brand teams such as merchandisers, buyers, planners, pricing managers, e-commerce teams, analysts and data teams.

How does EDITED make money?

It makes money primarily through enterprise software subscriptions for its core platform and modules, with additional revenue from API-based data access and bundled enterprise contracts.

Company Facts

Founded
2009
Headquarters
77 Farringdon Road, London, EC1M 3JU UK
Core Segment
MarTech Vendor
Company Size
201–500
Official Link
edited.com