Convert Group
Retail intelligence software for data monetisation and retail media measurement.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 2014
- Headquarters
- United Kingdom
- Company size
- 10–49
- Market role
- B2B SaaS Provider
- Official website
- convertgroup.com
What Convert Group does
Convert Group operates a B2B SaaS-plus-services model. It provides a proprietary retail intelligence platform to retailers and brands, turning fragmented first-party commerce and campaign data into operational analytics, measurement, and monetisable insight products. Value is created by helping retailers package and commercialise their data, while giving brand partners clearer evidence on campaign effectiveness, budget allocation, and assortment decisions. The platform layer drives recurring usage, while consulting and analytics support deepen implementation and customer retention.
Category differentiation
Convert Group is a B2B retail intelligence and measurement software company, not a consumer-facing retailer or a general digital agency. It is distinct from broad consumer panel firms because its core offer centres on retailer data monetisation and retail media analytics software.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Convert Group is a private B2B software and data company focused on retail data monetisation, retail intelligence, and retail media measurement. Its platform aggregates first-party retail data including sales, inventory, behavioural, search, and campaign signals into analytics products that help omnichannel retailers and consumer brands collaborate, optimise assortment and promotions, and measure retail media performance. The company operates from the United Kingdom with additional presence in Greece and states that it operates in 11 countries. The company generates revenue through enterprise software subscriptions and analytics-related service engagements. Its direct customers are omnichannel retailers and consumer brands, especially FMCG and consumer healthcare companies, that need SKU-level insight, attribution, incrementality analysis, and retailer-brand collaboration tools tied to commerce outcomes.
Business model & monetisation
Convert Group monetises through enterprise SaaS licensing for access to its retail intelligence, data monetisation, and measurement modules, alongside paid analytics and consulting services. Retailers use the platform to unlock new revenue from packaged data products and retail media collaboration, while brands pay for measurement, attribution, insights, and planning support tied to retail media and commerce performance.
- Platform subscriptions
- Software subscription for platform modules
- Analytics and consulting engagements
- Service fee
- Data monetisation enablement
- Service fee tied to retailer insight commercialisation
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Convert Group
What is Convert Group?
Convert Group is a private B2B software and analytics company that helps retailers and brands monetise first-party retail data and measure retail media performance.
Who uses Convert Group?
Its users are omnichannel retailers, FMCG brands, consumer healthcare companies, and retail media teams that need SKU-level analytics, attribution, and collaboration tools.
How does Convert Group make money?
It makes money through enterprise SaaS subscriptions for its platform modules and paid analytics or consulting services linked to retail data monetisation and measurement.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
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