Affinity Solutions

The company operates a B2B data and marketing technology model centred on large-scale, consented card transaction data. It ingests cardholder purchase data from financial institutions, normalises and enriches it via its AI platform, and packages the outputs into standardised products: purchase insights, lift measurement, audience segments and card-linked engagement programmes. Value is created for advertisers and agencies through more accurate market intelligence, targeting and attribution tied to actual purchases, and for banks and merchants through performance-based offer programmes that drive measurable card spend.

Revenue is generated through enterprise contracts for access to purchase insights via clean rooms, APIs and data marketplaces; managed analytics and attribution studies; and performance fees on card-linked and bank campaign activity where billing is tied to qualified purchases. The firm also uses channel distribution (for example, Snowflake Marketplace) to monetise its datasets, capturing data licensing or usage-based fees while leveraging partners for reach. Its business combines recurring data access revenue with variable performance and service-based income.

Affinity Solutions is a US-based marketing and data technology company that uses bank and card transaction data to support purchase-based targeting, attribution and card-linked offers. Its products provide brands, agencies and retailers with insights into consumer spending, audience segments built from purchase history, and measurement of sales lift from advertising campaigns. It also operates card-linked engagement and performance marketing programmes for banks and merchants, in which offers are delivered via issuer channels and billed only when cardholders complete eligible purchases.

The company generates revenue from a mix of data licensing, performance-based media and offer fees, and managed analytics services. Core customers include advertisers, media agencies, retailers, banks, card issuers, fintechs and other enterprises needing transaction-level purchase intelligence. Its proprietary AI platform processes real-time card transaction feeds and exposes them via clean rooms, APIs, data marketplaces and managed reports, positioning the firm in the purchase-data and marketing analytics segment alongside competitors such as Cardlytics and Numerator.