Affinity Solutions

Marketers Should Be Builders, Not Just Creators

Brett Wilson (Co‑Founder and General Partner at Swift Ventures) argues that modern marketing requires a 'builder' mindset: marketers who have the technical agency to prototype, ship experiments, and glue tools together without relying on engineering. Citing Jason Lopatecki’s phrase “I only hire marketers who can code,” the piece clarifies that employers are seeking cycle‑time, CI/CD‑style iteration, and AI‑savvy practitioners rather than formal engineering credentials. Examples include rapid landing‑page tests, ROI calculators, automated workflows, and mining internal calls (e.g., Gong) for content. The author recommends hiring for a builder mentality, testing candidates with hands‑on assignments, and notes broader applicability from startups to enterprises. The article was published by Marketecture on 2026-07-06.

Affinity Solutions Named a Leader in Snowflake’s Modern Marketing Data Stack Report

Affinity Solutions has been recognized as a leader in Snowflake's Modern Marketing Data Stack Report, highlighting its purchase data capabilities.

Comcast and Affinity Add Purchase Data to TV Ads

Comcast Advertising announced a strategic partnership with Affinity Solutions to integrate Affinity’s deterministic credit and debit transaction data into Comcast Advertising’s AI-powered audience engine within Outcomes+. The integration will combine Comcast viewership data from over 30 million households with Affinity’s transaction-level dataset covering 100M+ consumers across thousands of brands and merchant categories. Advertisers will be able to build audiences based on verified purchase behavior, find incremental households across linear and streaming inventory, optimize spend for incremental reach, and measure campaign impact by linking ad exposure to post-campaign purchases both in-store and online. Comcast and Affinity emphasise the privacy-centric household-level linking and the ability to close the loop on real-world business outcomes.