Affinity Solutions
Transaction-data platform for insights, audiences, measurement, and card-linked offers.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Affinity Solutions, Inc.
- Entity type
- COMPANY
- Founded
- 2005
- Headquarters
- 112 West 34th Street, 18th Floor, New York, NY 10120
- Company size
- 201–500
- Market role
- Data Provider / Broker
- Official website
- affinity.solutions
What Affinity Solutions does
Affinity Solutions creates value by converting large-scale bank and card transaction data into commercial products for marketing, analytics, and performance media use cases. Its core platform processes and anonymises purchase data, then packages that data into enterprise-access products such as market intelligence, audience segments, and lift measurement. Separately, it operates card-linked and bank-channel campaign products that connect merchants and advertisers with financial institution channels and charge based on verified purchase outcomes.
Category differentiation
This is a transaction-data and marketing technology company, not a general loyalty app, bank, or consumer financial service. It is differentiated from generic adtech vendors by its use of bank-verified purchase data for insights, targeting, measurement, and card-linked offer programmes.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Affinity Solutions is a private US data and marketing technology company centred on deterministic consumer purchase intelligence derived from transaction data. Its core platform, Comet, ingests and enriches large-scale credit and debit card transaction data and makes it available through APIs, clean rooms, and managed outputs. On top of that platform, the company sells products for consumer insights, audience activation, campaign measurement, and card-linked offer programmes. The business serves enterprise buyers including brands, agencies, analytics teams, banks, card issuers, and merchants. Revenue comes from a mix of software-style subscriptions, data licensing and access, managed analytics, and performance-based fees tied to verified purchases for card-linked and bank-channel campaigns. This places the company at the intersection of data infrastructure, measurement, and performance marketing rather than as a media owner or consumer app.
Company news briefing
Briefing updated:
Affinity Solutions has strengthened its presence in television measurement by integrating deterministic purchase data for over 100 million consumers into Comcast Advertising’s Outcomes+ engine and NBCUniversal’s Performance Insights Hub. These partnerships address findings from Affinity’s Outcomes Marketing Council, which revealed that 80% of marketers rely on proxy metrics, leading to a 35% failure rate in campaign optimisations once reconciled with actual sales. By linking ad exposure to verified spending, Affinity aims to mitigate media waste and improve automation for the 20% of brands currently using fully automated optimisation processes.
Business model & monetisation
Affinity Solutions monetises through a blended model. Its data and analytics products are sold through software-style subscriptions, licensed data access, API usage, clean room access, and managed analytical outputs. Its activation products, including card-linked engagement and consumer bank campaigns, use performance-based pricing where fees are charged on verified purchases or redemptions rather than on impressions. Additional revenue comes from bespoke analytics and managed services for enterprise clients.
- Data platform and access products
- SaaS subscription, API access, and data licensing
- Measurement and analytics solutions
- Software subscription and managed analytics fees
- Card-linked engagement programmes
- Performance fee on verified purchases or redemptions
- Consumer bank campaigns
- Pay-for-performance campaign fees
- Custom services and managed delivery
- Service fees
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Competitors & alternatives
- Attain
Commerce data platform for targeting, insights and purchase-based measurement.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Affinity Solutions
What is Affinity Solutions?
Affinity Solutions is a US data and marketing technology company that turns transaction data into products for consumer insights, audience targeting, campaign measurement, and card-linked offers.
Who uses Affinity Solutions?
Its direct customers are enterprise brands, advertisers, agencies, analytics teams, banks, card issuers, merchants, and financial institutions.
How does Affinity Solutions make money?
It makes money through subscriptions and licensing for data products, API and clean room access, managed analytics services, and performance-based fees tied to verified purchases.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
22 publicly documented primary sources and citations linked across the market graph.
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