Affinity Solutions

Affinity Solutions creates value by converting large-scale bank and card transaction data into commercial products for marketing, analytics, and performance media use cases. Its core platform processes and anonymises purchase data, then packages that data into enterprise-access products such as market intelligence, audience segments, and lift measurement. Separately, it operates card-linked and bank-channel campaign products that connect merchants and advertisers with financial institution channels and charge based on verified purchase outcomes.

Affinity Solutions is a private US data and marketing technology company centred on deterministic consumer purchase intelligence derived from transaction data. Its core platform, Comet, ingests and enriches large-scale credit and debit card transaction data and makes it available through APIs, clean rooms, and managed outputs. On top of that platform, the company sells products for consumer insights, audience activation, campaign measurement, and card-linked offer programmes.

The business serves enterprise buyers including brands, agencies, analytics teams, banks, card issuers, and merchants. Revenue appears to come from a mix of software-style subscriptions, data licensing and access, managed analytics, and performance-based fees tied to verified purchases for card-linked and bank-channel campaigns. This places the company at the intersection of data infrastructure, measurement, and performance marketing rather than as a media owner or consumer app.