Cardlytics

Cardlytics runs a B2B adtech platform embedded within bank and issuer digital properties. It connects advertisers seeking measurable customer acquisition or spend lift with financial institution partners that supply authenticated consumer reach inside banking apps and online banking. The company creates value by combining media delivery, transaction-derived audience intelligence, card-linked rewards and sales attribution in a single ecosystem. It monetises advertiser demand and shares part of that economics with bank partners, while expanding value through adjacent data, identity, measurement and loyalty products.

Cardlytics is a public US advertising technology company that operates a bank-integrated commerce media and card-linked offers platform. Its core products let advertisers and agencies target audiences inside digital banking channels, activate merchant-funded offers, and measure outcomes using deterministic transaction data tied to actual purchases. The company also provides supporting data, identity, rewards and measurement capabilities through its broader platform and acquired assets including Bridg and Dosh.

The business primarily serves enterprise advertisers, agencies, banks and other financial institution partners. Cardlytics makes money mainly from performance-based advertising tied to measurable sales outcomes, with merchant-funded rewards and revenue-sharing arrangements with banking partners. Its value proposition is based on exclusive access to bank-owned inventory, purchase intelligence derived from transaction data, and closed-loop attribution across online and in-store spend.