Attain

Attain operates a B2B commerce data and measurement business. It gathers permissioned consumer transaction data, structures that data into audience, insight and attribution products, and then sells access to marketers and agencies through a self-serve platform and campaign-linked activation workflows. Value is created by turning verified purchase behaviour into targeting segments, shopper intelligence and outcome measurement that can plug into existing programmatic media buying environments.

Attain is a US-based adtech and commerce data company focused on helping brands, agencies and programmatic teams target audiences and measure media performance using permissioned purchase data. Its platform combines proprietary transaction data, audience creation, activation into existing programmatic buying systems, shopper analytics and near real-time attribution. The company’s products are designed for business users rather than consumers, despite the underlying data being derived from opted-in consumer purchase behaviour.

The company makes money by commercialising its data asset through a mix of software access, audience activation and campaign measurement services. Its customers include brand marketers, media agencies, programmatic traders, analytics teams and some retailer or category insight users. The 2024 acquisition of Merryfield appears intended to broaden dataset representativeness and strengthen the quality of Attain’s purchase intelligence.