Attain
Commerce data platform for targeting, insights and purchase-based measurement.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 2019
- Headquarters
- United States
- Company size
- 201–500
- Market role
- Data Provider / Broker
- Official website
- attainoutcomes.com
What Attain does
Attain operates a B2B commerce data and measurement business. It gathers permissioned consumer transaction data, structures that data into audience, insight and attribution products, and then sells access to marketers and agencies through a self-serve platform and campaign-linked activation workflows. Value is created by turning verified purchase behaviour into targeting segments, shopper intelligence and outcome measurement that can plug into existing programmatic media buying environments.
Category differentiation
This is a commerce data and ad measurement company, not a general consumer app or an education-related service using the word ‘attain’. It is also not itself a DSP; it integrates with existing programmatic buying platforms.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Attain is a US-based adtech and commerce data company focused on helping brands, agencies and programmatic teams target audiences and measure media performance using permissioned purchase data. Its platform combines proprietary transaction data, audience creation, activation into existing programmatic buying systems, shopper analytics and near real-time attribution. The company’s products are designed for business users rather than consumers, despite the underlying data being derived from opted-in consumer purchase behaviour. The company makes money by commercialising its data asset through a mix of software access, audience activation and campaign measurement services. Its customers include brand marketers, media agencies, programmatic traders, analytics teams and some retailer or category insight users. The 2024 acquisition of Merryfield appears intended to broaden dataset representativeness and strengthen the quality of Attain’s purchase intelligence.
Company news briefing
Briefing updated:
Attain has formalised its transition from Klover under a restructured leadership team led by CEO Brian Mandelbaum, with Timothy Ghosh as CFO and Ben Kartzman as President. Following the Merryfield acquisition, the company is scaling its CPG shopper insights through a strategic partnership with TripleLift to enhance measurement and data analytics. These developments, alongside its recognition as a top technology provider in Digiday’s 2026 workplace rankings, underscore Attain’s focus on commerce data and signal interoperability within the evolving advertising ecosystem.
Business model & monetisation
Attain monetises through a hybrid model combining platform access, licensed data usage and campaign-linked commercial fees. Revenue likely comes from SaaS-style access to its platform and analytics environment, fees for audience activation into DSPs and other programmatic systems, and measurement or attribution fees tied to live campaign analysis. Its own product synthesis indicates a mix of subscription-style software access plus usage-based monetisation around data activation and campaign measurement.
- Platform access and analytics
- SaaS / software subscription
- Audience activation
- Percentage take-rate or activation fee tied to media usage
- Measurement and attribution
- Campaign-based service or usage fee
- Underlying data access
- Data licensing
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Competitors & alternatives
- Azira
Privacy-first location intelligence for targeting, activation and attribution.
- Foursquare
Location intelligence, attribution and geospatial data software for enterprises.
- Similarweb
Digital intelligence software for web, app, ecommerce, and advertising insights.
- Affinity Solutions
Transaction-data platform for insights, audiences, measurement, and card-linked offers.
- Médiamétrie
French audience measurement provider for TV, audio and digital media.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Head of Data Apps Engineering(Director) | Advertising Technology | Chicago, IL; Redwood City, CA | |
| Senior Machine Learning Engineer(Senior) | Consumer Technology | Chicago, IL | |
| VP of Data Product(VP) | Advertising Technology | Chicago, IL; New York, NY; Redwood City, CA | |
| VP of Data Science(VP) | Advertising Technology | Chicago, IL; New York, NY; Redwood City, CA | |
| Client Services Lead, Enterprise Partnerships(Lead) | Advertising Sales, Business Development & Partnerships | Chicago, IL; New York, NY |
Explore company relationships
Questions about Attain
What is Attain?
Attain is a B2B commerce data and measurement platform that uses permissioned purchase data for audience targeting, shopper insights and campaign attribution.
Who uses Attain?
Brand marketers, media agencies, programmatic traders, analytics teams and some retailer or category insight teams use Attain’s products.
How does Attain make money?
Attain makes money through a mix of platform access fees, data-driven audience activation charges and campaign measurement or attribution fees.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
17 publicly documented primary sources and citations linked across the market graph.
Continue your research on Attain
Explorer includes additional company details, a Watchlist for up to 25 companies and your personal Strategic Intelligence Agent. It monitors your market daily and delivers tailored briefings with clear strategic context whenever relevant news occurs.
Free, with no time limit.