Observed Signal · Oct 7, 2026 · Market Signal · Source: Attain · Impact: 2/5
New Attain Research Reveals Gen Z Spends 25% Less, Shops More Widely and Has Lower Brand Loyalty
New Attain research reveals Gen Z spends 25% less, shops more widely and has lower brand loyalty. Also, Gen Z spends less money but shops at more stores.
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Digiday Announces 2026 Media Top Workplaces
Digiday published its 2026 Media Top Workplaces list on June 23, 2026; Modern Retail republished the announcement highlighting honorees across brands, agencies, publishers and tech providers. The article lists Modern Retail’s Top Workplaces (Boll & Branch; Carvana; Smalls; Room & Board; Little Spoon), Digiday’s Top Agencies (Butler/Till; Lighthouse Creative; EvolveMKD; Collective Measures; Horizon Media), Digiday’s Top Publishers (My Code; Macmillan Publishers; Understood.org) and Digiday’s Top Tech Providers (Hue; Rakuten Viber; Taboola; Mobsta; Attain). The piece also references curated workplace lists from other industry outlets such as Glossy (including e.l.f. Beauty, Sephora, PATTERN Beauty, Centric Brands, Vytalogy Wellness). The announcement frames the selections as recognition of organizations that prioritize purpose, employee investment and workplace culture within the media, marketing and technology ecosystem.
IAB Tech Lab Releases ECAPI Conversion API Spec
IAB Tech Lab published the ECAPI (Event and Conversion API) specification, a standardized technical framework for server-side conversion and event measurement. ECAPI expands on the concept of Conversion API (CAPI) to cover a broader set of events (upper-, mid-, lower-funnel and custom actions), and provides guidance for deduplication, data quality verification, event classification, and both real-time and batch delivery. The spec is designed to be extensible (via an ext object) so publishers and platforms can accept a common inbound format without rebuilding integrations. IAB Tech Lab says adoption reduces engineering overhead across partners, improves signal interoperability, and enables outcome-driven advertising. The full specification is published on GitHub and is available for implementation.
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