Bazaarvoice

The company operates an enterprise B2B software and services model centred on a hosted UGC and social commerce platform. It creates value by enabling brands and retailers to systematically collect, moderate, display, syndicate and analyse consumer-generated content (ratings, reviews, Q&A, photos, videos, social posts) and to run sampling and creator campaigns that generate such content. The platform exposes APIs, hosted widgets, portals and reporting tools that plug into e-commerce sites and retail networks, while a large reviewer community and social integrations increase the volume and coverage of content. Value for customers is primarily increased conversion, reduced return rates, and better product and marketing decisions driven by UGC data. Revenue is generated from recurring SaaS contracts for platform access and modules, plus project and managed-service fees for sampling and related campaign execution, analytics and integrations.

Bazaarvoice is a US-based enterprise software company that provides a user-generated content (UGC) and social commerce platform for brands and retailers. Its products collect, moderate, analyse and distribute product ratings, reviews, questions and answers, sampling-generated feedback, and social/creator content across e-commerce sites and retail partners to improve product discovery and conversion.

The company generates revenue through enterprise SaaS subscriptions and associated services sold to business customers, not consumers. Core offerings include hosted ratings and reviews, Q&A, UGC infrastructure, social content and creator management, sampling campaigns, and analytics, with additional services for campaign execution and client support. Its customers are e-commerce brands, large retailers, and consumer brands’ marketing, product and analytics teams that need scalable infrastructure to manage and exploit UGC across channels.