ScorecardResearch

The business model is data collection and insight generation embedded within a larger enterprise measurement business. ScorecardResearch gathers privacy-conscious behavioural and survey data, which Comscore packages into paid audience measurement, analytics, and planning products. Value is created by combining panel-style inputs with observed web usage to improve internet audience visibility and trend analysis for business customers.

ScorecardResearch is a web behaviour and survey-based audience research service operated by Full Circle Studies, Inc. and owned within the Comscore group. It collects anonymised internet browsing activity and demographic inputs through web tagging and voluntary survey participation, then feeds that information into Comscore's broader media measurement and internet trend reporting products.

The service is not presented as a mass-market consumer product sold directly to end users. Instead, it functions as a foundational data asset supporting Comscore's enterprise analytics, audience measurement, media planning, and research offerings used by advertisers, agencies, publishers, researchers, and analytics teams.