RealityMine
RealityMine is a cross-device consumer behaviour measurement for research and marketing teams.
Analyst Perspective
RealityMine is a UK private B2B measurement and behavioural data company that provides a SaaS-based platform and licensed data assets built from privacy-compliant passive metering across apps, websites, social platforms, streaming environments and e-commerce journeys. Its products are used to capture observed consumer behaviour across devices, replacing self-reported data with panel-based digital activity data for market research, campaign measurement, customer journey analysis and strategic intelligence. The company sells primarily to market research firms, brands, media agencies, advertisers, retailers and analytics teams. It makes money through platform access, ongoing measurement subscriptions, bespoke research deployments and licensing anonymised behavioural datasets. Its commercial position sits at the intersection of AdTech measurement, consumer panels and data provision, with a strong emphasis on cross-device visibility and privacy-safe data capture.
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Key insights about RealityMine
Category Differentiation
RealityMine is not a consumer app, ad network or generic web analytics tool. It is a B2B behavioural measurement and consumer panel platform that sells observed cross-device data and analytics to enterprise users.
RealityMine: About
RealityMine operates a B2B SaaS and data licensing model built on proprietary passive metering technology and managed consumer panel infrastructure. It creates value by collecting privacy-compliant behavioural data across digital touchpoints, structuring that data into analytics products and licensing access to enterprises that need observed consumer activity rather than survey-only responses. The model combines recurring software access with repeatable data products and custom analytical deployments, allowing the company to monetise both its platform workflow and the underlying panel dataset.
How RealityMine Works & Monetises
Business model analysis and core revenue streams
RealityMine monetises through enterprise SaaS subscriptions, licensed access to anonymised behavioural panel datasets, and project-based research or measurement engagements. Pricing is bespoke and linked to panel scope, geography, channels covered, behavioural depth and continuity of access. The revenue base is anchored in recurring platform and data access, with additional commercial upside from custom deployments and specialised analytics modules such as e-commerce path-to-purchase measurement.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
RealityMine: Frequently Asked Questions
What is RealityMine?
RealityMine is a B2B measurement and behavioural data platform that captures privacy-compliant consumer activity across apps, websites, social, streaming and e-commerce environments.
Who uses RealityMine?
Market research firms, brands, media agencies, advertisers, retailers and enterprise analytics teams use RealityMine for consumer insight, campaign measurement and path-to-purchase analysis.
How does RealityMine make money?
RealityMine generates revenue from enterprise SaaS subscriptions, licensed behavioural datasets and project-based research or measurement engagements.
Company Facts
- Founded
- 2012
- Headquarters
- United Kingdom
- Core Segment
- AdTech Vendor
- Company Size
- 50–200
- Official Link
- realitymine.com