RealityMine
Cross-device consumer behaviour measurement for research and marketing teams.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- REALITYMINE LIMITED
- Entity type
- COMPANY
- Founded
- 2012
- Headquarters
- United Kingdom
- Company size
- 50–200
- Market role
- AdTech Vendor
- Official website
- realitymine.com
What RealityMine does
RealityMine operates a B2B SaaS and data licensing model built on proprietary passive metering technology and managed consumer panel infrastructure. It creates value by collecting privacy-compliant behavioural data across digital touchpoints, structuring that data into analytics products and licensing access to enterprises that need observed consumer activity rather than survey-only responses. The model combines recurring software access with repeatable data products and custom analytical deployments, allowing the company to monetise both its platform workflow and the underlying panel dataset.
Category differentiation
RealityMine is not a consumer app, ad network or generic web analytics tool. It is a B2B behavioural measurement and consumer panel platform that sells observed cross-device data and analytics to enterprise users.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
RealityMine is a UK private B2B measurement and behavioural data company that provides a SaaS-based platform and licensed data assets built from privacy-compliant passive metering across apps, websites, social platforms, streaming environments and e-commerce journeys. Its products are used to capture observed consumer behaviour across devices, replacing self-reported data with panel-based digital activity data for market research, campaign measurement, customer journey analysis and strategic intelligence. The company sells primarily to market research firms, brands, media agencies, advertisers, retailers and analytics teams. It makes money through platform access, ongoing measurement subscriptions, bespoke research deployments and licensing anonymised behavioural datasets. Its commercial position sits at the intersection of AdTech measurement, consumer panels and data provision, with a strong emphasis on cross-device visibility and privacy-safe data capture.
Business model & monetisation
RealityMine monetises through enterprise SaaS subscriptions, licensed access to anonymised behavioural panel datasets, and project-based research or measurement engagements. Pricing is bespoke and linked to panel scope, geography, channels covered, behavioural depth and continuity of access. The revenue base is anchored in recurring platform and data access, with additional commercial upside from custom deployments and specialised analytics modules such as e-commerce path-to-purchase measurement.
- Platform subscriptions for behavioural measurement access
- Software Subscription
- Licensed anonymised panel datasets
- Pay-per-Use
- Custom research and measurement deployments
- Service Fee
- Specialised e-commerce analytics modules
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Bijjal joins RealityMine® as first Chief Product Officer to accelerate next growth phase
Recorded impact score: 3.5/5
Soumya Bijjal has joined RealityMine® as Chief Product Officer, bringing over 20 years of technical, program and product experience to this newly created role.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Data Engineer(Junior) | Data Engineering | Remote / Unspecified | |
| Analytics Engineer – Data Operations(Mid-Level) | Data Operations | Remote / Unspecified | |
| Data Engineer - Products(Mid-Level) | Data Engineering | Products | |
| Team Lead – Panel Systems(Team Lead) | Panel Systems (Portal) | Remote / Unspecified | |
| Operations Engineer FTC(Mid-Level) | Operations | Remote / Unspecified |
Explore company relationships
Questions about RealityMine
What is RealityMine?
RealityMine is a B2B measurement and behavioural data platform that captures privacy-compliant consumer activity across apps, websites, social, streaming and e-commerce environments.
Who uses RealityMine?
Market research firms, brands, media agencies, advertisers, retailers and enterprise analytics teams use RealityMine for consumer insight, campaign measurement and path-to-purchase analysis.
How does RealityMine make money?
RealityMine generates revenue from enterprise SaaS subscriptions, licensed behavioural datasets and project-based research or measurement engagements.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
19 publicly documented primary sources and citations linked across the market graph.
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