RIWI

RIWI operates a B2B research technology model that blends software, proprietary respondent access and data products. It creates value by giving clients a single environment for survey deployment, programmatic sampling, non-conscious testing, analytics and ongoing data access. Revenue is generated through platform usage, subscription access to recurring datasets and dashboards, and managed or custom research engagements that use RIWI’s sampling and measurement infrastructure.

RIWI is a Canadian research technology company that sells cloud-based market research, sampling and analytics products to organisations that need fast access to global respondents and continuous insight generation. Its platform combines survey-based measurement with non-conscious and behavioural methods, and it supports both self-serve and managed research use cases. Customers appear to include market research firms, enterprises, advertisers, media agencies, public sector bodies, NGOs, academic researchers and financial institutions.

The company makes money through a hybrid model of software access, data subscriptions and project-based research services. In addition to its core platform, RIWI monetises respondent recruitment and programmatic sampling, syndicated index subscriptions, ad testing and creative measurement, and managed community research. Recent acquisitions of Research on Mobile, CoolTool and TheoremReach indicate a strategy of broadening its sampling, measurement and respondent monetisation capabilities within one research stack.