RIWI
Market research platform for global sampling, measurement and syndicated insights.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- RIWI Corp.
- Entity type
- COMPANY
- Founded
- 2009
- Headquarters
- 3428 26 Avenue West, Vancouver, BC V6S 1N5, Canada
- Company size
- 10–49
- Market role
- Data Provider / Broker
- Ticker
- RIWI
- Official website
- riwi.com
What RIWI does
RIWI operates a B2B research technology model that blends software, proprietary respondent access and data products. It creates value by giving clients a single environment for survey deployment, programmatic sampling, non-conscious testing, analytics and ongoing data access. Revenue is generated through platform usage, subscription access to recurring datasets and dashboards, and managed or custom research engagements that use RIWI’s sampling and measurement infrastructure.
Category differentiation
RIWI is a B2B research and sampling platform, not a consumer app or a traditional pre-recruited survey panel company. It also differs from pure ad measurement vendors because it combines respondent access, research execution and syndicated data products.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
RIWI is a Canadian research technology company that sells cloud-based market research, sampling and analytics products to organisations that need fast access to global respondents and continuous insight generation. Its platform combines survey-based measurement with non-conscious and behavioural methods, and it supports both self-serve and managed research use cases. Customers include market research firms, enterprises, advertisers, media agencies, public sector bodies, NGOs, academic researchers and financial institutions. The company makes money through a hybrid model of software access, data subscriptions and project-based research services. In addition to its core platform, RIWI monetises respondent recruitment and programmatic sampling, syndicated index subscriptions, ad testing and creative measurement, and managed community research. Recent acquisitions of Research on Mobile, CoolTool and TheoremReach indicate a strategy of broadening its sampling, measurement and respondent monetisation capabilities within one research stack.
Company news briefing
Briefing updated:
RIWI has initiated a planned board transition, appointing new directors to its governing body. This governance update coincides with the release of the company’s Q1 2026 financial results and a subsequent issuance of stock options. These developments indicate a period of leadership reorganisation as the firm evaluates its performance and aligns executive incentives for the 2026 fiscal year.
Business model & monetisation
RIWI monetises through a mixed commercial structure. It charges for SaaS platform access to research and testing tools, sells data-as-a-service subscriptions for syndicated products such as Compass Series Indexes, and earns project-based or usage-based fees for respondent recruitment, programmatic sampling and custom research work. Managed research services and community programmes likely add service fees, while pricing varies by sample size, geography, methodology and complexity.
- Research platform access and self-serve tools
- SaaS / software subscription
- Respondent recruitment and programmatic sampling
- Usage-based project pricing
- Managed custom research and communities
- Service fee / retainer
- Compass Series syndicated indexes
- Recurring data subscription
- Advertising testing and measurement
- Platform and project-based pricing
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Competitors & alternatives
- Circana
Retail, consumer and media measurement platform for enterprises.
- YouGov
Market research and consumer insights platform built on a proprietary panel.
- Dynata
First-party panel and measurement platform for research and advertisers.
Side-by-side comparisons
Subsidiaries & acquisitions
- CoolTool
Market research SaaS combining surveys with nonconscious measurement tools.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
RIWI Launches Verify Human™, a Browser-Based Human Verification Platform
Recorded impact score: 4/5
RIWI today announced the commercial launch of Verify Human™, a browser-based verification platform that confirms an online participant is a live, unique human before digital data is collected, with no downloads, hardware or identity documents required.
RIWI Commercially Launches CoolTool 2.0, Its AI-Native Survey Platform
Recorded impact score: 4/5
RIWI is pleased to announce the commercial launch of CoolTool 2.0, its next-generation survey and research platform built from the ground up with artificial intelligence at its core. RIWI has been leveraging the platform for several months internally before releasing the solution to customers.
RIWI to Present at the Annual Smallcap Discoveries Conference in Vancouver
Recorded impact score: 5/5
RIWI announces its upcoming presentation at the Annual Smallcap Discoveries Conference in Vancouver, scheduled for September 8, 2026.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Business Development Representative (BDR)(Junior) | Sales & Business Development | Remote / Unspecified |
Explore company relationships
Questions about RIWI
What is RIWI?
RIWI is a Canadian B2B research technology company that provides global respondent sampling, survey and non-conscious measurement tools, analytics and syndicated insight products.
Who uses RIWI?
Its users include market research firms, enterprise insight teams, advertisers, agencies, public sector organisations, NGOs, academics, healthcare researchers and financial or policy analysts.
How does RIWI make money?
RIWI earns revenue from software access, respondent recruitment and sampling fees, managed research engagements, ad testing services and recurring subscriptions to syndicated data products.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
22 publicly documented primary sources and citations linked across the market graph.
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