Observed Signal · Sep 16, 2026 · Market Signal · Source: RIWI · Impact: 4/5
RIWI Commercially Launches CoolTool 2.0, Its AI-Native Survey Platform
RIWI is pleased to announce the commercial launch of CoolTool 2.0, its next-generation survey and research platform built from the ground up with artificial intelligence at its core. RIWI has been leveraging the platform for several months internally before releasing the solution to customers.
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Connected Companies & Entities
1 Entity mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
BioBrain launches AI-native OS for market research
BioBrain has introduced an AI-native operating system designed to unify market research workflows—connecting quantitative research, qualitative analysis and web intelligence. The platform automates tasks across survey programming, sample operations, quality control, data cleaning, coding, analysis and reporting, while retaining human oversight. BioBrain claims up to 4x faster project delivery, survey programming up to 80% faster, and rapid qualitative processing via its InstaQual™ capability. The company says its web-intelligence uses an RRR (Recency, Relevance, Resonance) framework to filter high-value consumer signals, and offers access to representative B2B and B2C audiences across 50+ countries.
Infotools Unveils Harmoni 3: Revolutionizing Data Exploration with AI
Infotools announced Harmoni 3 (H3), a re‑engineered version of its market‑research insights and reporting platform that adds performance improvements, an upgraded interface, and new AI capabilities. The release introduces ChatHarmoni, a generative‑AI research companion that operates via a secure, data‑protected AI gateway (default) with access to multiple commercial LLMs; organizations can also configure the platform to use their own LLM billing accounts. H3 adds drag‑and‑drop exploration, customizable dashboards, automatic data‑flow scheduling, advanced multi‑directional table nesting, and respondent‑level drill‑ins. Infotools, acquired by Ipsos in 2021, positions H3 to accelerate insight discovery while maintaining data security and research rigor.
AI-native platforms reduce market research handoffs
The article argues that the primary delay in market research is the handoffs between systems rather than survey design or analysis. AI-native research platforms—exemplified by Scalafai—aim to connect survey design, fieldwork, analysis, and presentation within a single workflow to reduce exports, reformatting, and manual handoffs. The platform claims (vendor-reported) roughly 30% faster project delivery and about 20% lower cost while operating in a SOC 2–certified environment. The piece emphasizes that such platforms are modular and intended to free researchers from mechanical tasks so they can focus on interpretation and strategy.
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