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Uber, Time and eos Are 2026 Future Leader Finalists

Digiday, Glossy and Modern Retail published the finalists for the 2026 Future Leader Awards, which recognize rising leaders with ten years of experience or less across marketing, product, media and related disciplines. Highlighted finalists include Seojoon Oh (senior product manager at Uber), who leads engineering teams building a first-party attribution system, a real-time KPI streaming hub and a semantic data layer that support Uber’s $1.7 billion advertising ecosystem and privacy-first marketing tools; Natasha Macri (senior director of marketing partnerships at Time), who runs Time’s U.S. pre-sale marketing engine and has scaled the publisher’s partnership pipeline and ad revenue; and Katie Zaro (omnichannel marketing manager at eos), who led a DTC website redesign, launched the brand’s first blog and grew email and SMS CRM performance. The article includes the full list of finalists across multiple Rising categories.

Pinterest launches shoppable TV series on Roku

Pinterest is debuting its first original shoppable connected-TV series, Bring My Pinterest to Life, on Roku in March 2026. The six-episode, 22-minute series produced by B17 Entertainment pairs creators with consumers to turn home and fashion inspiration into purchasable products; viewers can buy items directly from partners including Wayfair, eos, and Michaels. The launch builds on Pinterest’s recent acquisition of CTV ad platform tvScientific and leverages a strategic partnership with Roku — which has its own e-commerce integrations, including a relationship with Walmart — to shorten the path from discovery to transaction. Pinterest frames the series as both a content and commerce play aimed at converting discovery behavior into direct e-commerce and expanding its presence in the CTV advertising ecosystem versus rivals like TikTok.

RTA: Lost in Translation in Real-Time Advertising

Real-Time Advertising (RTA) is hampered by terminology confusion around terms like RTA, DSP, SSP, and DMP. The article emphasizes using the standardized definitions set by the German industry group BVDW to avoid misunderstandings across managed and self-service models. It explains the RTA ecosystem as comprising three core systems: Demand-Side Platform (DSP) for buyers, Supply-Side Platform (SSP) for publishers, and Data Management Platform (DMP) for data integration beyond standard targeting. A key point is data ownership and confidentiality: SSP auctions are anonymous, and deal terms remain highly confidential. The piece warns of indirect data leakage if a DSP uses cross-client data for bidding optimization, depending on business models. It advocates selecting partners with transparency and clear pricing structures, and stresses the need to understand technologies and engage trusted advisors to navigate ongoing changes in the market.