VideoStorm
VideoStorm is a interactive video adtech platform with measurement and first-party data.
Analyst Perspective
VideoStorm is a private US advertising technology company focused on interactive video advertising. Its core platform turns standard video assets into clickable, multi-path ad units that can run across connected TV, web, mobile and in-app environments, while integrating with existing ad servers, DSPs and SSPs. The company also offers StormTracker, a self-service analytics layer for monitoring engagement, conversions and creative performance. The business appears to generate revenue from B2B software access and campaign-linked usage of its interactive ad technology. Its direct customers are brands, media agencies and publishers that want richer video ad experiences, deeper engagement data and better conversion insight than standard video formats typically provide.
Analyst Signal Briefing
Updated: 18 Jun 2026No strategic news signals detected in the last 90 days.
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Key insights about VideoStorm
Category Differentiation
VideoStorm is not a consumer video platform or streaming service. It is a B2B adtech provider focused on interactive video ad delivery and campaign measurement.
VideoStorm: About
VideoStorm operates as a B2B adtech vendor. It provides proprietary interactive video technology that advertisers, agencies and publishers use to deploy enhanced video ad units across existing media environments. Value is created by improving engagement, enabling embedded calls-to-action and capturing granular first-party interaction data. Revenue is likely derived from a mix of platform access, campaign usage, analytics access and premium pricing attached to enhanced ad performance.
How VideoStorm Works & Monetises
Business model analysis and core revenue streams
VideoStorm uses a B2B monetisation model that combines SaaS-style platform access with campaign-based commercial terms. Based on the product descriptions, revenue likely comes from software access to the interactive video platform and StormTracker, plus usage-based or media-linked pricing tied to campaign volume, data capture, premium creative functionality or performance uplift. Its monetisation is supported by differentiated ad formats and measurement capabilities that justify pricing above standard video units.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
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Recent Signals (VideoStorm)
Leadership Changes at VideoStorm
Rick Braddock is now serving as CEO, actively managing the company alongside Kim Goh.
Read original sourceDigiday Future Leader Awards 2026 Finalists Announced
Digiday, together with Glossy and Modern Retail, published the list of finalists for the 2026 Future Leader Awards, which recognizes rising leaders with ten years of experience or less across marketing, media and product disciplines. Highlighted finalists include Seojoon Oh (senior product manager at Uber), Natasha Macri (senior director of marketing partnerships at Time) and Katie Zaro (omnichannel marketing manager at eos). The announcement describes finalists’ work—Seojoon Oh’s platforms supporting Uber’s $1.7 billion advertising business, Macri’s scaling of Time’s partnership pipeline and Zaro’s DTC site redesign and CRM gains—and lists nominees across multiple categories (e.g., product, media, content, AI, audio, e‑commerce, technology). The piece is an industry recognition of emerging talent shaping measurement, partnerships and omnichannel experiences.
Read original sourceUber, Time and eos Are 2026 Future Leader Finalists
Digiday, Glossy and Modern Retail published the finalists for the 2026 Future Leader Awards, which recognize rising leaders with ten years of experience or less across marketing, product, media and related disciplines. Highlighted finalists include Seojoon Oh (senior product manager at Uber), who leads engineering teams building a first-party attribution system, a real-time KPI streaming hub and a semantic data layer that support Uber’s $1.7 billion advertising ecosystem and privacy-first marketing tools; Natasha Macri (senior director of marketing partnerships at Time), who runs Time’s U.S. pre-sale marketing engine and has scaled the publisher’s partnership pipeline and ad revenue; and Katie Zaro (omnichannel marketing manager at eos), who led a DTC website redesign, launched the brand’s first blog and grew email and SMS CRM performance. The article includes the full list of finalists across multiple Rising categories.
Read original sourceVideoStorm: Frequently Asked Questions
What is VideoStorm?
VideoStorm is a B2B advertising technology company that provides interactive video ad formats and campaign analytics for brands, agencies and publishers.
Who uses VideoStorm?
Its direct users are brands, media agencies and digital publishers running video advertising campaigns across CTV, web, mobile and in-app environments.
How does VideoStorm make money?
It appears to earn revenue from platform access, campaign-linked usage of its interactive video technology and analytics services such as StormTracker.
Company Facts
- Founded
- 2022
- Headquarters
- 225 West 35th Street, 5th Floor, New York, NY 10021
- Core Segment
- AdTech Vendor
- Company Size
- 10–49
- Official Link
- videostorm.com