Atresmedia

Atresplayer Streaming App Directory Profile

This State of Streaming directory page lists recent articles and provides a company profile for Atresplayer. Atresplayer is presented as Atresmedia’s Spanish streaming app (HQ in Madrid, Spain), founded in 2013, offering original series, TV catch-up and premium entertainment content with international subscriptions. The page aggregates links to multiple State of Streaming articles about the streaming and CTV ecosystem and includes basic directory metadata (parent company, headquarters, founding year, and website). The listing notes there is currently no editorial coverage for Atresplayer on State of Streaming beyond the directory entry.

Video Revenues to Top $1 Trillion by 2030

Samsung Ads has launched TotalView, a cross‑platform reach solution that consolidates audience measurement across linear TV and streaming within Samsung's Smart TV ecosystem. Building on prior industry mentions, TotalView uses data from about 70 million Samsung Smart TVs in Europe to support the full campaign lifecycle: planning (identify untapped audiences and reduce overlap), campaign execution (manage incremental reach) and reporting (ad contacts, campaign performance, and actual viewing behavior). Samsung positions its Smart‑TV usage data as a unique bridge between linear and digital video, addressing audience fragmentation as streaming grows and linear viewing declines. The company did not disclose technical integration details or how TotalView's metrics will compare with existing market standards, leaving questions about cross‑system compatibility and benchmarking unresolved.

WIR: Atresmedia Ads, LiveRamp CTV IDs, EU Copyright Law

Weekly round-up covers three major stories: In Spain, Atresmedia ran its first addressable TV campaigns using the HbbTV standard and Digital Skin overlays, enabling geotargeting and frequency-based delivery and signaling a potential move toward spot-replacement on linear TV. In identity technology, LiveRamp announced the addition of connected TV IDs to its IdentityLink graph; the IDs, based on household IPs, are designed for household-level rather than person-level targeting, with LiveRamp leadership describing connected TV as a fast-growing video channel. Finally, the EU agreed the final wording of a controversial copyright law that would place greater responsibility on platforms for user-uploaded content and require licenses for most news extracts, drawing criticism from privacy and internet freedom advocates.