Vault Data Clean Room

The business model is B2B software infrastructure for privacy-compliant data collaboration in TV and CTV. The product creates value by allowing advertisers and media owners to onboard first-party data, tokenise and match records securely, and measure campaign outcomes without directly exposing sensitive user-level information. As part of a wider adtech stack, it likely supports both direct software monetisation and broader platform monetisation by improving measurement, attribution and inventory activation across Tatari's TV buying ecosystem.

Vault Data Clean Room is a privacy-centric data collaboration product for TV and connected TV advertising. It enables advertisers, media owners and CTV publishers to share, match and analyse first-party data in a privacy-preserving way, supporting measurement, audience enrichment and return-on-ad-spend analysis. The product is API-integrated and uses tokenisation and identity frameworks such as Experian LUID to support anonymised matching.

Based on the supplied evidence, Vault Data Clean Room should be understood as part of Tatari's broader TV advertising platform ecosystem rather than as a standalone operating company with independently evidenced corporate details. Its commercial role is to help TV and CTV buyers and sellers preserve addressability and measurement under tighter privacy constraints, creating value through software access, data collaboration workflows and tighter integration with Tatari's convergent TV buying and measurement stack.