Broadlab
Broadlab is a addressable TV platform for UK agencies and advertisers.
Analyst Perspective
Broadlab is a UK-based B2B advertising technology company focused on addressable TV and connected TV campaign execution. Its core offer combines a software platform for planning, activating, optimising and measuring campaigns with a proprietary household identity graph used for audience creation and targeting. The company appears to act as a single access point to UK addressable TV inventory for agencies and brand advertisers. Broadlab makes money through a mix of software-style platform economics and media-linked monetisation. Based on the product information provided, revenue is likely generated from platform access and usage, alongside a take-rate or margin on campaign spend flowing through its activation layer, with additional value captured through the use of its proprietary identity graph and measurement capabilities.
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Key insights about Broadlab
Category Differentiation
Broadlab is an addressable TV and CTV advertising technology company, not a broadcaster, TV channel or generic creative agency. It is best understood as a specialist TV-focused AdTech platform rather than a general-purpose DSP across all digital media.
Broadlab: About
Broadlab operates an AdTech model centred on addressable TV demand orchestration. It aggregates inventory from multiple TV supply sources, layers in household-level identity and audience data, and provides planning, activation, optimisation and measurement through a unified platform. This creates value by reducing fragmentation for buyers, improving audience precision in TV environments and consolidating reporting across supply sources.
How Broadlab Works & Monetises
Business model analysis and core revenue streams
Broadlab monetises through a SaaS-style platform combined with media activation economics. The most plausible commercial structure is a combination of platform fees, campaign-linked software usage and a percentage take-rate or margin on media spend executed through the platform. Its proprietary household ID graph is likely bundled into campaign pricing and may support premium pricing for targeting and measurement use cases.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Technology
Media Channel
Ad Format
Broadlab: Frequently Asked Questions
What is Broadlab?
Broadlab is a UK AdTech company offering a platform for planning, activating, optimising and measuring addressable TV and connected TV campaigns.
Who uses Broadlab?
Its direct users are media agencies and brand advertisers that buy addressable TV and CTV media, particularly in the UK market.
How does Broadlab make money?
It likely earns revenue from platform fees and media-linked take-rates on campaigns executed through its addressable TV platform, supported by its proprietary identity graph.
Company Facts
- Founded
- 2023
- Headquarters
- 1st Floor Gallery Court, 28 Arcadia Avenue, London N3 2FG
- Core Segment
- AdTech Vendor
- Company Size
- 10–49
- Official Link
- broadlab.tv