Connected TV SSPs & Context · AdTech Vendor · Data Provider / Broker
Broadlab
Addressable TV platform for UK agencies and advertisers.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Broadlab UK Limited
- Entity type
- COMPANY
- Founded
- 2023
- Headquarters
- 1st Floor Gallery Court, 28 Arcadia Avenue, London N3 2FG
- Company size
- 10–49
- Market cluster / sector
- Connected TV SSPs & Context
- Market role
- AdTech Vendor · Data Provider / Broker
- Official website
- broadlab.tv
What Broadlab does
Broadlab operates an AdTech model centred on addressable TV demand orchestration. It aggregates inventory from multiple TV supply sources, layers in household-level identity and audience data, and provides planning, activation, optimisation and measurement through a unified platform. This creates value by reducing fragmentation for buyers, improving audience precision in TV environments and consolidating reporting across supply sources.
Category differentiation
Broadlab is an addressable TV and CTV advertising technology company, not a broadcaster, TV channel or generic creative agency. It is best understood as a specialist TV-focused AdTech platform rather than a general-purpose DSP across all digital media.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Broadlab is a UK-based B2B advertising technology company focused on addressable TV and connected TV campaign execution. Its core offer combines a software platform for planning, activating, optimising and measuring campaigns with a proprietary household identity graph used for audience creation and targeting. The company appears to act as a single access point to UK addressable TV inventory for agencies and brand advertisers. Broadlab makes money through a mix of software-style platform economics and media-linked monetisation. Based on the product information provided, revenue is generated from platform access and usage, alongside a take-rate or margin on campaign spend flowing through its activation layer, with additional value captured through the use of its proprietary identity graph and measurement capabilities.
Business model & monetisation
Broadlab monetises through a SaaS-style platform combined with media activation economics. The most plausible commercial structure is a combination of platform fees, campaign-linked software usage and a percentage take-rate or margin on media spend executed through the platform. Its proprietary household ID graph is likely bundled into campaign pricing and may support premium pricing for targeting and measurement use cases.
- Platform access and campaign workflow software
- Software Subscription
- Media activation fees on spend flowing through the platform
- Percentage Take-Rate
- Identity and audience targeting value bundled into campaigns
- Software Subscription
- Measurement and reporting capabilities
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
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Broadlab UK Limited
IAB vendor record: 1448
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 3, 4, 7, 9, 10
- Declared feature IDs
- 1, 2, 3
- Declared special purpose IDs
- 1, 2, 3
- Declared special feature IDs
- 1, 2
Products & market categories
Technology
Media Channel
Ad Format
Competitors & alternatives
Track competitor shifts
Receive automated telemetry on strategic moves, acquisitions, and market share shifts across Broadlab's competitive landscape.
Cross-screen TV measurement and audience intelligence platform.
TV and CTV buying platform with measurement and managed services.
Independent DSP for omnichannel open-internet programmatic media buying.
Independent DSP focused on CTV, identity and omnichannel measurement.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Broadlab
What is Broadlab?
Broadlab is a UK AdTech company offering a platform for planning, activating, optimising and measuring addressable TV and connected TV campaigns.
Who uses Broadlab?
Its direct users are media agencies and brand advertisers that buy addressable TV and CTV media, particularly in the UK market.
How does Broadlab make money?
It likely earns revenue from platform fees and media-linked take-rates on campaigns executed through its addressable TV platform, supported by its proprietary identity graph.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
14 publicly documented primary sources and citations linked across the market graph.
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