MNTN

MNTN operates a B2B adtech platform built around programmatic and self-serve connected TV buying. It creates value by aggregating premium streaming inventory, adding targeting, attribution and optimisation software, and reducing the operational complexity of launching TV campaigns. It captures revenue from media spend and related platform usage, while adjacent products such as creative generation, audience targeting and curated inventory deepen adoption and increase campaign volume.

MNTN is a US advertising technology company focused on connected TV advertising. Its core product, Performance TV, is a self-serve platform that enables brands and agencies to buy premium CTV inventory with digital-style targeting, optimisation and attribution. The company complements this core buying platform with creative automation through QuickFrame AI, audience targeting through MNTN Matched, and curated premium inventory through MNTN Select. It also operates an agency capability through Maximum Effort Marketing following its 2021 acquisition.

The business makes money primarily from advertiser spend running through its platform, with technology fees embedded in or attached to campaign budgets rather than relying solely on fixed-seat SaaS licensing. Its customers are brand marketers, performance advertisers, SMBs and agencies seeking measurable TV outcomes, especially those looking to access CTV inventory with faster activation and clearer attribution than traditional television buying.