MNTN
Self-serve connected TV advertising platform for performance marketers.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- MNTN, Inc.
- Entity type
- COMPANY
- Founded
- 2009
- Headquarters
- 823 CONGRESS AVENUE, AUSTIN, TX, 78768
- Company size
- 501–1,000
- Market role
- AdTech Vendor
- Ticker
- MNTN
- Official website
- mountain.com
What MNTN does
MNTN operates a B2B adtech platform built around programmatic and self-serve connected TV buying. It creates value by aggregating premium streaming inventory, adding targeting, attribution and optimisation software, and reducing the operational complexity of launching TV campaigns. It captures revenue from media spend and related platform usage, while adjacent products such as creative generation, audience targeting and curated inventory deepen adoption and increase campaign volume.
Category differentiation
MNTN is not a streaming publisher or TV network; it is an adtech company that helps advertisers buy and optimise connected TV campaigns. It is also distinct from general-purpose DSPs by concentrating its positioning on performance-oriented CTV execution.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
MNTN is a US advertising technology company focused on connected TV advertising. Its core product, Performance TV, is a self-serve platform that enables brands and agencies to buy premium CTV inventory with digital-style targeting, optimisation and attribution. The company complements this core buying platform with creative automation through QuickFrame AI, audience targeting through MNTN Matched, and curated premium inventory through MNTN Select. It also operates an agency capability through Maximum Effort Marketing following its 2021 acquisition. The business makes money primarily from advertiser spend running through its platform, with technology fees embedded in or attached to campaign budgets rather than relying solely on fixed-seat SaaS licensing. Its customers are brand marketers, performance advertisers, SMBs and agencies seeking measurable TV outcomes, especially those looking to access CTV inventory with faster activation and clearer attribution than traditional television buying.
Company news briefing
Briefing updated:
Amid ongoing public AdTech consolidation, MNTN reported solid second-quarter 2026 financial results with revenue up 20.6% year-over-year to $82.5 million and PTV customers reaching 4,225. Continuing its strategic expansion, the company integrated its Performance TV platform with Klaviyo for CRM re-engagement and partnered with AppsFlyer to enable CTV-to-app attribution. Additionally, MNTN appointed former T-Mobile executive Mike Katz to its Board of Directors to support its enterprise commercial capabilities.
Business model & monetisation
MNTN primarily monetises through advertiser media spend flowing through its Performance TV platform, with a technology/platform fee attached to campaign execution and optimisation. Revenue is further supported by value-added products that increase spend and retention, including integrated creative automation, audience/data products and curated premium inventory. It also has service revenue exposure via its agency operation. The overall commercial model is best described as a mix of percentage take-rate on media and software-enabled ad spend rather than pure fixed subscription SaaS.
- Performance TV platform spend
- Percentage take-rate on advertiser media spend plus platform economics
- Audience and targeting products
- Higher-value platform usage and spend expansion
- Creative automation tooling
- Software-enabled upsell and retention lever tied to campaign activation
- Curated premium inventory offerings
- Inventory monetisation linked to campaign budgets
- Agency services
- Service fee / retainer
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Competitors & alternatives
- Sabio
CTV advertising platform combining media buying, creative, and measurement.
- Vibe
Self-serve CTV advertising platform for brands, marketers and agencies.
- VDX.tv
Cross-screen video advertising platform using CPV-priced interactive campaigns.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
MNTN Expands Attribution with AppsFlyer to Drive Better Performance TV Results
Recorded impact score: 2/5
New integration connects TV ad exposure to app installs, purchases, sign-ups and other in-app actions, giving advertisers more data to drive better performance.
MNTN Integrates AppsFlyer for CTV-to-App Attribution
CTV · Recorded impact score: 3/5
MNTN, a Connected TV advertising platform, announced an expanded integration with AppsFlyer, a mobile marketing analytics company. This integration enables advertisers to measure the performance of their TV campaigns by connecting TV ad exposure to mobile in-app actions such as app installs, purchases, and sign-ups. The two-way data flow allows TV impressions to be sent to AppsFlyer and in-app events to be fed back into MNTN's optimization engine. This closes a significant measurement gap for mobile marketers and allows them to treat Connected TV as a performance channel, optimizing toward business outcomes.
- MNTN announced an expanded integration with AppsFlyer.
- The integration connects MNTN Performance TV to AppsFlyer for CTV-to-mobile attribution.
MNTN Appoints Mike Katz to Board
Leadership · Recorded impact score: 2/5
MNTN, a technology platform for performance marketing on Connected TV, announced that Mike Katz has joined its Board of Directors. Katz, a veteran of T-Mobile where he served as Chief Business & Product Officer and continues as a Strategic Advisor to the CEO, brings nearly three decades of experience in growth, innovation, and brand building. He is credited with helping shape T-Mobile's Un-carrier strategy and expanding its scope into broadband, advertising, and digital customer experiences. MNTN's CEO, Mark Douglas, expressed confidence that Katz's experience will be invaluable as MNTN enters its next phase of growth. Katz's appointment adds to MNTN's leadership bench as the company invests in new initiatives.
- Mike Katz joined MNTN's Board of Directors.
- Katz is former Chief Business & Product Officer at T-Mobile and continues as Strategic Advisor to the CEO.
MNTN and Klaviyo Integrate Performance TV with CRM
Recorded impact score: 3.5/5
The new integration gives Klaviyo’s high-growth customers a seamless way to reach audiences on MNTN Performance TV and re-engage them across email and SMS.
8-K Financial Filing Analysis for MNTN (2026-09-08)
financials · Recorded impact score: 3.2/5
On September 3, 2026, MNTN, Inc. appointed Michael J. Katz as a Class II director to its Board of Directors, with a term running until the company's 2027 annual meeting of stockholders. Katz brings extensive enterprise marketing, product, and telecommunications leadership experience, having spent nearly three decades at T-Mobile US, Inc., where he most recently served as Chief Business & Product Officer and currently acts as a strategic advisor. His background in scaling enterprise technology, AI-driven customer interactions, and brand strategy directly bolsters MNTN's strategic governance as the company expands its connected TV (CTV) advertising platform and enterprise commercial capabilities.
- Michael J. Katz was appointed as a Class II director to MNTN's Board of Directors effective September 3, 2026, serving until the 2027 annual meeting.
- Katz brings executive experience from T-Mobile US, where he served as Chief Business & Product Officer (Dec 2025–July 2026), President of Marketing, Strategy and Products, and Chief Marketing Officer.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Sales Executive, Media & Entertainment(Mid-Level) | Revenue | United States | |
| Head of Industry, Restaurant, Automotive & Travel(Director) | Revenue | United States | |
| Content Designer(Mid-Level) | Marketing | United States | |
| Technical Program Manager(Mid-Level) | Technology | United States | |
| Sales Executive, Enterprise Tech(Mid-Level) | Revenue | United States |
Explore company relationships
Questions about MNTN
What is MNTN?
MNTN is a US advertising technology company that provides a self-serve connected TV platform for launching, optimising and measuring performance-focused streaming TV campaigns.
Who uses MNTN?
Its users are brand marketers, performance advertisers, SMBs, enterprise marketing teams and media agencies that buy connected TV advertising.
How does MNTN make money?
It primarily earns revenue from advertiser spend on its platform through media-related platform economics, with additional revenue from audience, creative and agency services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
19 publicly documented primary sources and citations linked across the market graph.
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