MNTN vs Roku

MNTN Expands Attribution with AppsFlyer to Drive Better Performance TV Results

New integration connects TV ad exposure to app installs, purchases, sign-ups and other in-app actions, giving advertisers more data to drive better performance.

MNTN Integrates AppsFlyer for CTV-to-App Attribution

MNTN, a Connected TV advertising platform, announced an expanded integration with AppsFlyer, a mobile marketing analytics company. This integration enables advertisers to measure the performance of their TV campaigns by connecting TV ad exposure to mobile in-app actions such as app installs, purchases, and sign-ups. The two-way data flow allows TV impressions to be sent to AppsFlyer and in-app events to be fed back into MNTN's optimization engine. This closes a significant measurement gap for mobile marketers and allows them to treat Connected TV as a performance channel, optimizing toward business outcomes.

• MNTN announced an expanded integration with AppsFlyer.
• The integration connects MNTN Performance TV to AppsFlyer for CTV-to-mobile attribution.
• TV impressions flow into AppsFlyer, while in-app events flow back into MNTN.

MNTN Appoints Mike Katz to Board

MNTN, a technology platform for performance marketing on Connected TV, announced that Mike Katz has joined its Board of Directors. Katz, a veteran of T-Mobile where he served as Chief Business & Product Officer and continues as a Strategic Advisor to the CEO, brings nearly three decades of experience in growth, innovation, and brand building. He is credited with helping shape T-Mobile's Un-carrier strategy and expanding its scope into broadband, advertising, and digital customer experiences. MNTN's CEO, Mark Douglas, expressed confidence that Katz's experience will be invaluable as MNTN enters its next phase of growth. Katz's appointment adds to MNTN's leadership bench as the company invests in new initiatives.

• Mike Katz joined MNTN's Board of Directors.
• Katz is former Chief Business & Product Officer at T-Mobile and continues as Strategic Advisor to the CEO.
• Katz spent nearly 30 years at T-Mobile and helped launch the Un-carrier strategy.

Roku's Howdy Adds New Titles for October 2026

Roku's ad-supported streaming service, Howdy, is expanding its library for October 2026 with a mix of horror films, romantic comedies, and Roku Originals. New titles include 'The Conjuring: Last Rites', 'Pretty Woman', 'Twister', 'GoodFellas', and 'Django Unchained'. Roku Originals such as 'The Great American Baking Show: Celebrity Halloween' and 'Solo Traveling with Tracee Ellis Ross' are also being added. The platform is adding 168 net-new titles from content partners including Radial, Lionsgate, Sony, Warner Bros. Discovery, Disney, and Roku itself, reflecting a continued effort to bolster its ad-supported catalog with premium and original content.

• Roku’s Howdy adds 168 net-new titles for October 2026.
• Content partners include Radial, Lionsgate, Sony, Warner Bros. Discovery, Disney, and Roku.
• New Roku Originals include The Great American Baking Show: Celebrity Halloween and Solo Traveling with Tracee Ellis Ross.

Roku Removes Out-of-Market Local News from Live TV Guide

Roku has acknowledged a bug that removed out-of-market local broadcast affiliates from The Roku Channel's Live TV guide on Roku TVs, players, and third-party devices. Following a reordering of the free ad-supported lineup, local affiliates were moved to the 9000 channel range, after which users reported only home-market stations appearing. Manual zip code changes do not restore missing stations, suggesting IP-based geolocation determines market eligibility. Roku confirmed to Cord Cutters News it is aware and working on a fix, but hasn't specified the cause, timeline, or whether the change was intentional. The issue is widespread, reducing access to distant local news streams, and no restoration timeline has been announced.

• Roku confirmed it is aware of the missing out-of-market local affiliates in The Roku Channel's Live TV guide.
• The issue followed a reordering that moved local affiliates to the 9000 channel range.
• Only home-market affiliates remain visible to users, across Roku and non-Roku devices.

Roku Announces 'Battle of the Streaming Stars' Originals

Roku has announced a new competition series, 'Battle of the Streaming Stars', coming to The Roku Channel. Produced by Peyton Manning's Omaha Productions and hosted by Terry Crews, the show revives the classic 'Battle of the Network Stars' concept for the streaming era. Comedians, actors, reality stars, and creators will compete in challenges inspired by popular shows and movies. The series will feature Kay Adams as sideline commentator and Yvette Nicole Brown as referee. Roku has ordered two specials, with the first premiering October 23, 2026 and the second in early 2027. This marks a significant investment in Roku's original content strategy, leveraging nostalgia to attract viewers to its ad-supported platform.

• Roku announced a new competition series 'Battle of the Streaming Stars' for The Roku Channel.
• The series is produced by Peyton Manning's Omaha Productions and hosted by Terry Crews.
• Two specials are ordered; the first premieres October 23, 2026, the second in early 2027.