Observed Signal · Sep 28, 2026 · Partnership · Source: https://martechseries.com/feed/ · Impact: 3/5 · Sentiment: Positive
MNTN Integrates AppsFlyer for CTV-to-App Attribution
MNTN, a Connected TV advertising platform, announced an expanded integration with AppsFlyer, a mobile marketing analytics company. This integration enables advertisers to measure the performance of their TV campaigns by connecting TV ad exposure to mobile in-app actions such as app installs, purchases, and sign-ups. The two-way data flow allows TV impressions to be sent to AppsFlyer and in-app events to be fed back into MNTN's optimization engine. This closes a significant measurement gap for mobile marketers and allows them to treat Connected TV as a performance channel, optimizing toward business outcomes.
This is a significant integration for CTV attribution, enabling mobile marketers to measure and optimize TV campaigns, which is a growing area in ad tech.
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Key Takeaways & Evidence Grounding
- MNTN announced an expanded integration with AppsFlyer.
- The integration connects MNTN Performance TV to AppsFlyer for CTV-to-mobile attribution.
- TV impressions flow into AppsFlyer, while in-app events flow back into MNTN.
- Marketers can measure app installs, purchases, sign-ups, and custom conversion events.
- In-app events can be used to optimize MNTN campaigns.
Connected Companies & Entities
2 Entities mapped“the Modern Marketing Cloud, that gives marketers a clearer view of how their Performance TV campaigns drive app installs and in-app actions....”
“MNTN, the technology platform bringing performance marketing to Connected TV, announced an expanded integration with AppsFlyer....”
Ontology Mapping & Concepts
Related Market Signals & Shifts
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