OTTO (otto.de)

OTTO runs a hybrid commerce platform. It creates value by aggregating consumer demand on otto.de, curating product supply from both its own retail inventory and third-party sellers, and then monetising that traffic through product sales, marketplace fees and advertising products. Its retail media arm extends this model by selling sponsored placements and programmatic access based on first-party shopping data, turning commerce intent into an additional monetisable asset.

OTTO is a German online retailer and marketplace operating otto.de, where it sells its own assortment and also hosts third-party merchants. The platform serves consumers across multiple retail categories including fashion, electronics and home goods, while also providing the infrastructure for seller onboarding, catalogue management, discovery, checkout and promotions. Its core business is transactional commerce, combining direct retail sales with marketplace activity.