Paramount+
Hybrid streaming platform with subscription and advertising revenue.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Paramount Streaming Services, Inc.
- Entity type
- COMPANY
- Market role
- Publisher & Media Owner
- Official website
- paramountplus.com
What Paramount+ does
The business combines direct-to-consumer streaming distribution with owned-media advertising monetisation. Consumers subscribe to access entertainment and live programming, while advertisers and agencies pay to reach those audiences across ad-supported streaming, connected TV, and broader Paramount inventory. Value is created by aggregating premium content, attracting viewing time, and then monetising that attention through subscriptions, advertising sales, and premium tier upsells.
Category differentiation
This refers to the Paramount+ streaming service and its related monetisation stack, not the entire Paramount corporate group. It is a video streaming platform and media owner, not an open-web DSP or independent adtech vendor.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Paramount+ is a consumer video streaming platform within the Paramount ecosystem that distributes films, television series, original programming, live sports, and live TV streams across web, mobile, and connected TV apps. It operates a hybrid model: consumers pay for subscription access through ad-supported and ad-free tiers, while advertisers buy access to its streaming audiences through Paramount’s ad sales and self-serve advertising tools. Beyond the consumer service itself, the platform sits inside a broader monetisation stack that includes Paramount Ads Manager, Paramount Advertising, and Vantage for audience targeting and measurement. This means the business creates value both as a publisher and streaming destination for viewers and as a monetisable premium video environment for brands and agencies seeking connected TV and cross-platform advertising inventory.
Company news briefing
Briefing updated:
Paramount continues to advance its $110 billion acquisition of Warner Bros. Discovery following approvals from the US DOJ and Chinese authorities, alongside preparations to unify backend infrastructure for Paramount+, Pluto TV, and BET+. Concurrently, Paramount+ is expanding its international content strategy by securing Champions League streaming rights in Germany for the 2027/28 season while updating its programming catalogue with new releases such as Lioness and UFC 330.
Business model & monetisation
Revenue is generated through a hybrid mix of monthly and annual subscription fees, ad-supported viewing, and advertiser spend against Paramount-owned inventory. The core pricing model includes lower-cost ad-supported plans and higher-priced ad-free premium plans, with premium content bundling used to lift average revenue per user. Advertising monetisation includes direct media sales, self-serve campaign buying, and cross-platform branded integrations, most likely sold on inventory-based pricing such as CPMs and larger managed campaign commitments.
- Consumer streaming subscriptions
- Recurring monthly and annual plans
- Ad-supported streaming inventory
- Brand-funded advertising against viewer impressions
- Direct media sales and branded integrations
- Managed advertising sales commitments
- Premium tier upsell including bundled premium content
- Higher-priced subscription plan
- Self-serve campaign activation tools
- Platform-enabled ad buying tied to inventory spend
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Technology
Featured market maps
- Market Map CTV Commerce
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Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Pluto TV Removes Kids Mode Feature
CTV · Recorded impact score: 2/5
Pluto TV has removed the Kids Mode feature from its free streaming service following a recent app update. The mode previously allowed parents to restrict the platform to age-appropriate content for children, using a PIN-protected profile. The removal comes as part of a redesigned app that shares technical infrastructure with Paramount+, featuring a recommendation-heavy interface and no dedicated kids-only profile. While Pluto TV still offers family and children's content, it is no longer separated into a restricted mode. Parents must now rely on device-level controls or supervision. The company has not yet commented on the removal or possible future reinstatement.
- Pluto TV has removed the Kids Mode feature from its free streaming service.
- The removal occurred with a redesigned app that shares technical infrastructure with Paramount+.
Paramount+ Plans New Star Trek Development, TV Slate Pauses
Video Streaming Platform · Recorded impact score: 2/5
Paramount+ says Star Trek remains a strategic priority even as its current live-action slate winds down under the newly merged Paramount-Skydance structure. Strange New Worlds will end after a shortened fifth season, Starfleet Academy has been canceled (with a completed second season slated for release next year before concluding), and preschool animated Star Trek Scouts will continue. Paramount+ executives say they are working with writers and drawing on CBS Studios to develop the next major television iteration, while a theatrical reboot directed by John Francis Daley and Jonathan Goldstein is in development with a new cast and time period.
- Paramount+ confirmed Star Trek remains a core part of its long-term strategy.
- Strange New Worlds is airing season 4 and will conclude with a shorter fifth season.
Paramount+ September 2026 Programming Lineup
Video Streaming / CTV Programming · Recorded impact score: 2/5
Paramount+ published its September 2026 programming and sports schedule, including new originals, returning series, live events and a heavy sports calendar. Key highlights: The Varnell Hill Show (Paramount+ Original) premieres September 1 starring Tommy Davidson; South Park and other series return in mid-September; MobLand Season 2 arrives September 18. The schedule also lists major live sports and events streaming on Paramount+ and CBS, including NFL on CBS doubleheaders, college football matchups, UEFA competitions, UFC events, PBR Team Series, the 2026 MTV Video Music Awards (Sept 27) and other league competitions. The announcement notes that some titles and live CBS streams require Paramount+ Premium and that CBS live feeds are available on-demand to all subscribers the day after airing.
- Paramount+ premieres The Varnell Hill Show (Season 1) on September 1, 2026.
- South Park (Season 29) is listed as a mid-September premiere on Paramount+ (next-day availability noted).
Paramount+ Promotes New Lioness Season, UFC 330, and Avatar Aang Movie
Recorded impact score: 4/5
The Paramount+ news page has updated its featured content: the hero banner now promotes 'Lioness New Season' instead of 'Dutton Ranch', the sports section highlights 'UFC 330' with Makhachev vs. Machado Garry on August 15, and the blockbuster movies section adds 'Avatar Aang: The Last Airbender' alongside existing titles. The kids/avatar area also adds 'The Legend of Korra'.
Sat.1 adds NCIS: Sydney to Tuesday lineup
TV (linear) · Recorded impact score: 2/5
Sat.1 will add the Australian NCIS spin-off NCIS: Sydney to its free-TV Tuesday schedule beginning September 1, 2026, pairing it with the original NCIS and NCIS: Origins in a three-hour block. The article notes Hunting Party will end its run on Sat.1 on August 25 and that NBC cancelled Hunting Party after two seasons. Paramount+ previously held German streaming rights to NCIS: Sydney (three seasons, 38 episodes released; a fourth season commissioned). Separately, Kabel Eins will take over new episodes of 9-1-1: Lone Star (German title: "9-1-1 Notruf L.A.") from ProSieben, airing new episodes Saturdays from August 29 in prime time.
- Sat.1 will return NCIS to its Tuesday 20:15 slot and add NCIS: Origins at 21:15 and NCIS: Sydney at 22:10 beginning September 1, 2026.
- NCIS: Sydney will receive a Free-TV premiere on Sat.1; the series premiered on Paramount+ in Australia in 2023 and currently has three seasons (38 episodes), with a fourth season commissioned.
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Questions about Paramount+
What is Paramount+?
Paramount+ is a consumer video streaming service offering films, TV series, originals, live sports, and live TV through subscription tiers that include both ad-supported and ad-free options.
Who uses Paramount+?
Consumers use it for streaming entertainment, while advertisers and agencies use Paramount’s related ad products to buy access to its streaming and connected TV audiences.
How does Paramount+ make money?
It makes money from recurring subscription fees, ad-supported viewing, premium tier upgrades, and advertiser spending across Paramount-owned streaming and cross-platform inventory.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
15 publicly documented primary sources and citations linked across the market graph.
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