Commercial Television Networks & SVOD · Publisher & Media Owner · B2C Consumer App / Platform
Paramount+
Hybrid streaming platform with subscription and advertising revenue.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Paramount Streaming Services, Inc.
- Entity type
- COMPANY
- Market cluster / sector
- Commercial Television Networks & SVOD
- Market role
- Publisher & Media Owner · B2C Consumer App / Platform
- Official website
- paramountplus.com
What Paramount+ does
The business combines direct-to-consumer streaming distribution with owned-media advertising monetisation. Consumers subscribe to access entertainment and live programming, while advertisers and agencies pay to reach those audiences across ad-supported streaming, connected TV, and broader Paramount inventory. Value is created by aggregating premium content, attracting viewing time, and then monetising that attention through subscriptions, advertising sales, and premium tier upsells.
Category differentiation
This refers to the Paramount+ streaming service and its related monetisation stack, not the entire Paramount corporate group. It is a video streaming platform and media owner, not an open-web DSP or independent adtech vendor.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Paramount+ is a consumer video streaming platform within the Paramount ecosystem that distributes films, television series, original programming, live sports, and live TV streams across web, mobile, and connected TV apps. It operates a hybrid model: consumers pay for subscription access through ad-supported and ad-free tiers, while advertisers buy access to its streaming audiences through Paramount’s ad sales and self-serve advertising tools. Beyond the consumer service itself, the platform sits inside a broader monetisation stack that includes Paramount Ads Manager, Paramount Advertising, and Vantage for audience targeting and measurement. This means the business creates value both as a publisher and streaming destination for viewers and as a monetisable premium video environment for brands and agencies seeking connected TV and cross-platform advertising inventory.
Company news briefing
Briefing updated:
Paramount+ is set to merge with HBO Max and Discovery+ under Skydance's combined entity, while preparing to unify its advertising stack with Pluto TV under new leadership. Additionally, the streaming service is expanding its European sports footprint by acquiring major Champions League broadcasting rights in Germany for the 2027/28 season.
Business model & monetisation
Revenue is generated through a hybrid mix of monthly and annual subscription fees, ad-supported viewing, and advertiser spend against Paramount-owned inventory. The core pricing model includes lower-cost ad-supported plans and higher-priced ad-free premium plans, with premium content bundling used to lift average revenue per user. Advertising monetisation includes direct media sales, self-serve campaign buying, and cross-platform branded integrations, most likely sold on inventory-based pricing such as CPMs and larger managed campaign commitments.
- Consumer streaming subscriptions
- Recurring monthly and annual plans
- Ad-supported streaming inventory
- Brand-funded advertising against viewer impressions
- Direct media sales and branded integrations
- Managed advertising sales commitments
- Premium tier upsell including bundled premium content
- Higher-priced subscription plan
- Self-serve campaign activation tools
- Platform-enabled ad buying tied to inventory spend
Products & capabilities
No products with linked sources are available in this view.
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Competitors & alternatives
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Streaming platform combining subscriptions, live TV and premium advertising.
Hybrid streaming platform with subscriptions, rentals, channels and video advertising.
Hybrid streaming platform monetised through subscriptions and advertising.
Premium streaming bundle for AMC Networks series, films and specialist content.
Hybrid streaming platform combining free content, rentals and personal media.
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Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Walmart Announces 2026 Holiday Shopping Events
Retail Media / E-Commerce · Recorded impact score: 2/5
Walmart has unveiled plans for three major holiday shopping events spanning from November 12 through December 2, 2026, aimed at delivering savings on gifts, seasonal favorites, and everyday essentials amid heightened consumer focus on affordability. The retailer is positioning the multi-week calendar as a way to ease holiday shopping pressure, drawing on internal research showing that 60 percent of shoppers say the price of gifts and holiday purchases affects how they feel about the season, while 70 percent indicate that lower prices would make the process easier. The events include Early Black Friday Deals (Nov 12-15), Black Friday Deals (Nov 23-29), and Cyber Monday (Nov 30-Dec 2), with early access for Walmart+ members. Additionally, Walmart introduced a combined Walmart+ and Sam's Club Plus membership priced at $120 per year, and launched a holiday marketing campaign titled 'A Who Knew Carol' featuring Muppets characters.
- Walmart announced three holiday shopping events: Early Black Friday (Nov 12-15), Black Friday (Nov 23-29), and Cyber Monday (Nov 30-Dec 2), 2026.
- Walmart+ members receive early access to select hot Deal drops during the events.
Paramount+ relaunches 'Eating with my Ex' as VIP version
Streaming Content · Recorded impact score: 1/5
Paramount+ announced a new German VIP season of the dating reality show "Eating with my Ex" featuring celebrity ex-couples. Three episodes will premiere weekly starting November 3, 2026, available in Germany, Austria, and Switzerland. The format previously ran two seasons on Discovery+ in 2022 and 2023. UFA Show & Factual produces the German adaptation. The show features celebrity participants like Tommy Haas and Alessandra Meyer-Wölden, among others.
- Paramount+ announces 'Eating with my Ex VIP' with three episodes starting November 3, 2026.
- The show airs weekly in Germany, Austria, and Switzerland.
DAZN to broadcast Champions League conference free in Germany
CTV & Streaming · Recorded impact score: 2/5
DAZN, a sports streaming service, will broadcast the Champions League conference on October 13, 2026, free of charge to all viewers in Germany, as a one-off promotion. This marks the first time DAZN has offered a free broadcast of a Champions League match conference. The free stream starts at 6 PM and lasts five and a half hours, featuring six matches, including Galatasaray vs. FC Barcelona and Atlético Madrid vs. Manchester United, as well as RB Leipzig vs. PSV Eindhoven. No subscription is required, but viewers must register. The move is strategic to attract new subscribers and boost ad revenue, especially as Amazon Prime Video will show Bayern Munich's match simultaneously. Notably, DAZN will lose Champions League rights to Paramount+ after next season. DAZN also offers around 100 live games per season for free.
- DAZN will broadcast the Champions League conference free on October 13, 2026.
- The free stream starts at 6 PM and lasts five and a half hours, featuring six matches.
Pluto TV Removes Kids Mode Feature
CTV · Recorded impact score: 2/5
Pluto TV has removed the Kids Mode feature from its free streaming service following a recent app update. The mode previously allowed parents to restrict the platform to age-appropriate content for children, using a PIN-protected profile. The removal comes as part of a redesigned app that shares technical infrastructure with Paramount+, featuring a recommendation-heavy interface and no dedicated kids-only profile. While Pluto TV still offers family and children's content, it is no longer separated into a restricted mode. Parents must now rely on device-level controls or supervision. The company has not yet commented on the removal or possible future reinstatement.
- Pluto TV has removed the Kids Mode feature from its free streaming service.
- The removal occurred with a redesigned app that shares technical infrastructure with Paramount+.
Paramount+ Plans New Star Trek Development, TV Slate Pauses
Video Streaming Platform · Recorded impact score: 2/5
Paramount+ says Star Trek remains a strategic priority even as its current live-action slate winds down under the newly merged Paramount-Skydance structure. Strange New Worlds will end after a shortened fifth season, Starfleet Academy has been canceled (with a completed second season slated for release next year before concluding), and preschool animated Star Trek Scouts will continue. Paramount+ executives say they are working with writers and drawing on CBS Studios to develop the next major television iteration, while a theatrical reboot directed by John Francis Daley and Jonathan Goldstein is in development with a new cast and time period.
- Paramount+ confirmed Star Trek remains a core part of its long-term strategy.
- Strange New Worlds is airing season 4 and will conclude with a shorter fifth season.
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Questions about Paramount+
What is Paramount+?
Paramount+ is a consumer video streaming service offering films, TV series, originals, live sports, and live TV through subscription tiers that include both ad-supported and ad-free options.
Who uses Paramount+?
Consumers use it for streaming entertainment, while advertisers and agencies use Paramount’s related ad products to buy access to its streaming and connected TV audiences.
How does Paramount+ make money?
It makes money from recurring subscription fees, ad-supported viewing, premium tier upgrades, and advertiser spending across Paramount-owned streaming and cross-platform inventory.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
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