Observed Signal · Oct 9, 2026 · Promotional Offer · Source: DWDL · Impact: 2/5 · Sentiment: Positive
DAZN to broadcast Champions League conference free in Germany
DAZN, a sports streaming service, will broadcast the Champions League conference on October 13, 2026, free of charge to all viewers in Germany, as a one-off promotion. This marks the first time DAZN has offered a free broadcast of a Champions League match conference. The free stream starts at 6 PM and lasts five and a half hours, featuring six matches, including Galatasaray vs. FC Barcelona and Atlético Madrid vs. Manchester United, as well as RB Leipzig vs. PSV Eindhoven. No subscription is required, but viewers must register. The move is strategic to attract new subscribers and boost ad revenue, especially as Amazon Prime Video will show Bayern Munich's match simultaneously. Notably, DAZN will lose Champions League rights to Paramount+ after next season. DAZN also offers around 100 live games per season for free.
This is a notable promotional move by a major sports streaming platform, potentially expanding free ad-supported access to top-tier sports content, which could impact audience reach and ad inventory in the CTV space. However, it is not a fundamental industry shift.
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Key Takeaways & Evidence Grounding
- DAZN will broadcast the Champions League conference free on October 13, 2026.
- The free stream starts at 6 PM and lasts five and a half hours, featuring six matches.
- No subscription is required, but viewers must register for DAZN.
- Bayern Munich's match will be shown on Prime Video, not in the free broadcast.
- DAZN loses Champions League rights to Paramount+ after next season.
Connected Companies & Entities
3 Entities mapped“DAZN will broadcast the Champions League conference free of charge on October 13, 2026.”
“The match Bayern Munich vs. Viking Stavanger will be shown on Prime Video.”
“DAZN loses Champions League rights to Paramount+ next season.”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Champions League, Bundesliga Streaming Rights in Germany Detailed
This article from t3n.de outlines the broadcasting and streaming landscape for major football competitions in Germany for the 2026/27 season. Key points include the current distribution of Champions League rights (DAZN exclusive for most games, Amazon Prime Video for the Tuesday top match), and the upcoming change in the 2027/28 season where Paramount+ will take over most matches. The article details the Europa League and Conference League coverage on RTL's streaming service RTL+, as well as the new cooperation between Sky and RTL, which will show some of these matches on Sky due to RTL's acquisition of Sky's parent company. It also discusses the availability of Bundesliga matches in free-to-air TV and provides a breakdown of subscription costs for Sky, Wow, DAZN, Amazon Prime Video, and RTL+.
DAZN Wins Austrian Champions League Rights
The article reports that Sky will lose the TV and streaming rights to UEFA's three major club competitions in Austria from the 2027/28 season, with DAZN acquiring the Champions League rights in Austria through 2031. DAZN will show 186 live Champions League matches per season, covering all fixtures except one Tuesday evening match for which Sky retains a 'first pick' right. Canal+ has acquired the top-match rights historically held elsewhere and bought the Europa League and Conference League in Austria; ProSiebenSat.1 secured two matches per year (the Champions League final and the Supercup) for free-to-air broadcast on Puls4. The change follows the European Commission's recent approval of RTL Deutschland's takeover of Sky Deutschland, and executives from Sky, DAZN and Canal+ commented on the new rights allocations and strategic implications.
Sky Uses Austrian Feed for Europa League; DAZN Offers Free Matches
Sky Deutschland will broadcast Europa League and Conference League matches this season using Sky Österreich's production. This decision, explained by a Sky spokesperson, aims for efficient production processes, while RTL and RTL+ will continue with separate productions. DAZN announced it will broadcast the Ballon d'Or ceremony globally for free on October 26 and will also offer three top European matches free to German viewers on the upcoming weekend. Additionally, Sporteurope.TV has extended its rights to the IIHF Ice Hockey World Championship through 2031, and Kika announced a new documentary series on street sports. The report also includes viewership numbers for Sky's US Open final broadcast (420,000 viewers) and ProSieben Maxx's Women's Basketball World Cup coverage.
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