DAZN
Sports streaming platform monetised by subscriptions, advertising and adjacencies.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- DAZN Group Limited
- Entity type
- COMPANY
- Founded
- 2007
- Headquarters
- United Kingdom
- Company size
- 1,001–5,000
- Market role
- Publisher & Media Owner
- Official website
- dazn.com
What DAZN does
DAZN acquires or controls access to premium sports rights, packages that content into a digital streaming service and charges consumers recurring subscription fees for access. It then monetises the same audience a second time by selling premium advertising inventory, sponsorships and branded content integrations around live sports moments. Additional value is created through regional expansion, distribution partnerships and adjacent products that increase engagement and monetisation per fan.
Category differentiation
DAZN is a sports streaming and media business, not a pure sports league, broadcaster-only network or standalone adtech vendor. Its advertising unit sits within a broader consumer subscription platform built around live sports rights.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
DAZN is a UK-headquartered sports media and streaming company whose core product is a direct-to-consumer over-the-top platform for live and on-demand sports. It earns most of its revenue from paid subscriptions to sports content distributed across web, mobile and connected TV devices, and it supplements this with advertising, sponsorship and branded integrations sold against its sports audience. The group also operates a B2B advertising offering for brands and agencies and has extended into adjacent sports engagement products such as betting partnerships. Financially, it remains a privately funded, large-scale media business backed by Access Industries, with Foxtel added in 2025 to strengthen its presence in Australia and broaden its sports and streaming footprint.
Company news briefing
Briefing updated:
Supported by Access Industries, DAZN is actively expanding its U.S. sports footprint by securing local streaming partnerships and multi-year broadcasting rights with NBA franchises, including the Memphis Grizzlies and Cleveland Cavaliers. Concurrently, the platform faces regulatory headwinds in Europe following a preliminary German court ruling that deemed past subscription price hikes unlawful. Furthermore, industry data highlights DAZN's ongoing integration into evolving sports bundling and streaming distribution models.
Business model & monetisation
DAZN primarily monetises via recurring consumer subscription fees, with pricing varying by market and package. It also generates advertising revenue by selling premium live-stream video inventory, sponsorships, branded content and cross-platform sports activations to brands and agencies. Additional monetisation comes from adjacent wagering economics and content distribution or licensing arrangements where applicable.
- Consumer streaming subscriptions
- Recurring subscription fees
- Advertising and sponsorship sales
- Media inventory, branded content and sponsorship packages
- Betting-related revenue
- Wagering margin and partnership economics
- Content licensing and distribution deals
- Licensing and partner distribution revenue
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Competitors & alternatives
- Genius Sports
Sports data, betting and media software for leagues and sportsbooks.
- National Football League (NFL)
Commercial engine behind the NFL’s media, streaming and data assets.
- Atlanta Braves Holdings
MLB franchise owner monetising sports media, sponsorship, and fan reach.
- ESPN
Sports media network spanning publishing, streaming, broadcast and fantasy games.
- fuboTV
Sports-first live TV streamer with subscription and CTV advertising revenue.
Side-by-side comparisons
Subsidiaries & acquisitions
- Foxtel Group
Australian pay-TV, streaming and sports media operator.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
GVTLabs launches AskGVT to make video content searchable
AI · Recorded impact score: 2/5
GVTLabs, founded by InfoSum's Nick Halstead, has emerged from stealth with AskGVT, an AI product that makes video content searchable. The tool allows users to query a creator's video feed and receive text-based answers along with relevant video clips. It differentiates itself by sourcing answers solely from the creator's own videos, preserving their voice and expertise. Creators can offer access to their AskPage via day, week, or monthly passes, control which videos are searchable, and use a Studio for content planning. Enterprise products include GVTLabs Studio, Roster, and Channels for media companies and rights holders to mine their archives for insights or campaign planning. The company has appointed Rhys McLachlan, formerly ITV's Director of Addressable Advertising, as Head of Media Partnerships.
- GVTLabs launched AskGVT, an AI product for searching video content.
- AskGVT allows users to query a creator's video feed and receive text answers with video clips.
LOL Next Lags Original, Amazon Tops Streaming Rankings
Streaming · Recorded impact score: 3/5
New AGF streaming reach data for calendar week 37 (Sept 7-13, 2026) shows Amazon's 'LOL Next' spin-off reached 795,000 viewers in its debut week, far behind the original 'LOL' season 7 which started with over 2 million in May. Amazon's UEFA Champions League coverage led all streaming brands with 2.746 million reach, while DAZN's Champions League content reached 1.388 million. ARD's 'Babylon Berlin' final season hit 1.234 million in the Mediathek, and 'Reacher' set a new record with 1.6 million. RTL's 'Sommerhaus der Stars' grew to 1.257 million. The data marks the first official AGF measurement of Amazon sports content since summer 2026.
- LOL Next reached 795,000 weekly net reach in its debut week, vs 2 million for LOL season 7 in May.
- Amazon's Champions League coverage topped streaming rankings with 2.746 million reach.
Manni Breuckmann returns to commentate Schalke match on DAZN
Media · Recorded impact score: 1/5
DAZN has announced that legendary German football commentator Manni Breuckmann will return to the microphone for the Bundesliga match between Schalke 04 and SV Elversberg on Sunday. The 75-year-old, known for his decades of work with WDR and ARD's Bundesliga conference, will serve as the main commentator, with support from his podcast partner Bernd Becker. The broadcast will be available on a dedicated tile in the DAZN app, with Valentina Maceri hosting and Nils Petersen as expert. DAZN hopes Breuckmann's nostalgic appeal will add an 'emotional note' to the game.
- Manni Breuckmann will commentate the Schalke 04 vs. SV Elversberg Bundesliga match on DAZN.
- Breuckmann is 75 years old and known for his work with WDR and ARD Bundesliga conference.
Cavaliers to Air 15 Free Games on Local TV
CTV & Streaming · Recorded impact score: 3/5
The Cleveland Cavaliers announced that 15 regular-season games for the 2026-27 season will be available free over-the-air, simulcast on Gray Media stations and streamed on DAZN. This move extends the NBA's broader trend of moving local games to broadcast television following the decline of regional sports networks. Fans in the Cleveland market can watch on WOIO, WUAB, and Rock Entertainment Sports Network, with other markets also carrying the games. The free games will have pregame and postgame coverage. The team's full local streaming package is available via DAZN subscriptions, with plans ranging from $19.99 monthly to $139.99 for a season pass. The Cavaliers join other teams like the Hornets, Magic, and Suns in offering free over-the-air viewing options.
- Cleveland Cavaliers will air 15 regular-season games free over-the-air on Gray Media stations.
- Games will also be streamed free on the DAZN app, requiring a free DAZN account.
DAZN Secures Memphis Grizzlies Streaming Rights with Free Games
Streaming · Recorded impact score: 3/5
DAZN has entered a multi-year partnership with the NBA's Memphis Grizzlies, becoming the team's exclusive local broadcaster across a seven-state region. The deal covers the 2026-27 season, including all preseason games and 78 of 80 regular-season games, with 15 games available free to account holders. DAZN will produce games in 1080i and offer various subscription plans, including multiview features. The agreement allows fans to watch without cable, and selected games will be simulcast over-the-air. DAZN will also stream Grind City Media programming. This move strengthens DAZN's position in local sports streaming, expanding its NBA portfolio.
- DAZN becomes exclusive local broadcaster for Memphis Grizzlies across seven states.
- Deal covers 2026-27 season, including 78 of 80 regular-season games.
Explore company relationships
Questions about DAZN
What is DAZN?
DAZN is a sports streaming and media company offering live and on-demand sports content, primarily through a subscription platform.
Who uses DAZN?
Consumers use DAZN to watch sports, while brands and agencies use its advertising offering to reach engaged sports audiences.
How does DAZN make money?
It makes money mainly from subscriptions, plus advertising, sponsorships, branded integrations and some adjacent revenue such as betting-linked partnerships.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
21 publicly documented primary sources and citations linked across the market graph.
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